B2B Growth - podcast cover

B2B Growth

Sweet Fishwww.spreaker.com
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes

#B2BTech 5: How Partner Go Improves Customer Experience w/ Keith Graham and Craig Parsons

Customer experience is a priority for most industries and B2B tech sales is no exception. That’s why Ingram Micro and ConnectWise have teamed up to bring their affiliates Partner Go. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media speaks with Keith Graham, director of channel sales at ConnectWise, and Craig Parsons, a senior sales exec at Ingram Micro. Live from Ingram Micro’s ONE event, the three discuss: The part customer experience is playing in digital transforma...

Jul 17, 202012 min

#Remote 4: You Should Share Bad and Good News Differently (Here's How)

Today, Ryan talks about communication in a remote culture. In particular, he takes a look at some of the most effective ways to differentiate and distribute messages across the organization. Not every message should be circulated in the same way, and it’s important to know when and how to communicate each message in a way that fills gaps and sets everyone’s minds at ease, rather than inviting them to invent their own (sometimes disastrous) interpretations of the news.

Jul 17, 202012 min

#CX 61: A Culture of Customer Obsession w/ Ned Arick

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ned Arick, VP of Growth at Halos Systems, about creating a culture of customer obsession and focusing on customer experience to differentiate yourself and your company. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Jul 16, 202040 min

#Revenue 4: Early-Stage Insights on Venture Capital From a Seasoned Investor w/ Brian Matthews

When it comes to Venture Capital, the action between the coasts sometimes gets lost in the shuffle. Brian Matthews, Cofounder and General Partner at Cultivation Capital wasn’t discouraged by that fact, quite the opposite, he was inspired! Setting up shop in St Louis, and establishing himself in the market as the experienced investor he has been since the 80’s, his success story is a step-by-step lesson for any entrepreneur. What we talked about: Establishing Venture Capital funds-Brian’s method ...

Jul 15, 202035 min

1297: 3 Ways Marketers Can Pay It Forward w/ Maria Gianotti

In this episode we talk to Maria Gianotti, Head of Revenue Growth at Unbabel. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 15, 202015 min

#Sales 8: The Key to Doubling Your Call-To-Meeting Productivity: Commercial Empathy w/ Thomas Boccard

In this episode we talk to Thomas Boccard, Senior Vice President of Sales at GlobalData Plc. If you like this episode, you'll probably also love... ...this past episode: Before You Spend a Minute in Sales Training, Do This with Mark Smith Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 14, 202022 min

1296: Growing During a Downturn (By Focusing on Best-Fit Customers) w/ Avetis Antaplyan

In this episode we talk to Avetis Antaplyan, Founder and CEO at HIRECLOUT. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles The Science Behind Customer Messaging & Selling Conversations with Time Riesterer Author of The Expansion Sale Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find ...

Jul 14, 202022 min

#NewPodcast: The Manufacturing Executive

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lea...

Jul 14, 20205 min

1295: How to Build a B2B Referral Program w/ Erik Huberman

In this episode we talk to Erik Huberman, Founder and CEO at Hawke Media. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 13, 202020 min

#Sales 7: 5 Ways To Sell Against Your Competitor w/ Mike Paladino

Don’t pretend your competitor doesn’t exist. Your potential customers know about them, and have most likely already evaluated them. Acknowledge the elephant in the competitive landscape, and know how you compare. Don’t get caught off guard! Mike Paladino, Global Head of Sales at PandaDoc sits down and we explore how knowing your competition and learning how to sell against them feeds your bottom line. Focusing his expertise in the software sales space has established Mike as a strong Global Head...

Jul 13, 202020 min

#BTC 32: 3 Reasons Everyone Launched a Podcast During a Global Pandemic

In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about the reasons so many brands are investing in podcasting right now. If you like this episode, you'll probably also love: Podcasting for Business: A 26-Step Process ...and: Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/conten...

Jul 12, 202034 min

#5Things: Lori Sullivan

In this episode of the 5 Things Series we talk to Lori Sullivan, Director of Marketing at Fleetio. Lori shares the 5 Things she can't live without: 1) The Fleetio website 2) Google Drive search shortcut for Chrome 3) A good Notes app 4) Overcast & Audible 5) Kickboxing Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 11, 202017 min

#CategoryCreation 25: Before You Start the Category Design Process, Do This w/ Joergen Aaboe

In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jul 10, 202025 min

1294: Tackling Your 1st 90 Days as a CMO w/ Sophie Hedestad

In this episode we talk to Sophie Hedestad, CMO at Netigate. If you like this episode, you'll probably also love... ...this past episode: 5 Tips for Managing a Fully Remote Marketing Team Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jul 10, 202021 min

1293: 3 Steps to Tell Better Customer Stories w/ Garret Weigel

In this episode we talk to Garret Weigel, Customer Content Marketing Manager at Mendix. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 09, 202023 min

#CX 60: Personal Brand as the New Company Brand w/ Ed Breault

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Breault, CMO at Aprimo, about humanizing your brand and delivering on your brand promise by empowering your people. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Jul 09, 202042 min

#CEO 8: Culture Should be Curious-Are You Inspiring Curiosity in Your Team? w/ Corey Thomas

Corey Thomas isn’t in the role he thought he’d be as Chairman and CEO of Rapid7, but 7 years, a ton of successes, a failure or 3 and an impressive and enviable culture, show that sometimes our paths lead us exactly where we belong. Corey Thomas, Chairman & CEO, Rapid7 What we talked about: Core leadership guidelines for building a curious culture The many ways problem solving is your main role as a CEO Strength and empathy when your team needs you most Check out some resources that were ment...

Jul 08, 202048 min

#CBN 14: ROI Positive in 28 Days with a B2B Podcast w/ Dylan Hey

In this episode of the Content-Based Networking series, we talk to Dylan Hey, Co-Founder and CEO at Hey Digital and the Host of The SaaS Marketing Show. If you like this episode, you'll probably also love... ...this past episode: How to Name A B2B Podcast: Tips & An Unconventional Trick ...and this book: Content-Based Networking: How to Instantly Connect with Anyone You Want to Know ...and this podcast: The Saas Marketing Show Are you getting every B2B Growth episode in your favorite podcast...

Jul 08, 202029 min

#H2H 15: Changes Along The Way - An Interview w/ Matt Heinz

In this Human2Human #H2H Episode, Carlos Hidalgo sits down with Matt Heinz, Founder, and CEO of Heinz Marketing to discuss what changes have occurred in B2B marketing and if we are truly becoming more human and what we can do to connect better with our buyers.

Jul 07, 202029 min

1291: Leading an Effective Marketing Team During Times of Crisis w/ Cindy Brown

In this episode we talk to Cindy Brown, Chief Revenue Officer at ViralGains. If you like this episode, you'll probably also love... ...these past episodes: 5 Tips for Managing a Fully Remote Marketing Team with Lori Sullivan How to Empower Your Team to Make Better Decisions with Bill Reed and Logan Lyles Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 07, 202025 min

#Agency 14: Content Paralysis: What It Is & How to Avoid It w/ Xenia Muntean

In this featured episode, Sharon Toerek chats with Xenia Muntean, Co-Founder and CEO of Planable. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 06, 202025 min

#BTC 31: 5 Reasons It's Not Too Late to Launch a Podcast

In this episode of the #BehindTheCurtain Series, Logan Lyles & Rita Richa talk about whether or not it's too late to launch a podcast for your brand. Spoiler: No! We share 5 reasons (OK, there's a bonus 6th reason) why it's not too late to launch a podcast in 2020. But, don't just take our word, others are saying it too. Check 'em out here: The Audacity to Podcast and... The Chartable Blog Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Net...

Jul 05, 202016 min

#Culture 3: 5 Leadership Development Goals Managers Should Set in 2020

When it comes to superheroes, Batman is better than Superman, hands down. It isn’t even a contest. Yeah, I said it. It’s because Superman is just lucky, while Batman works hard to be the leader he is — and leaders everywhere should take note. See, Superman is basically the Swiss-Army knife of superpowers, right? He’s faster than a speeding bullet, can leap tall buildings in a single bound, which is a weird flex since he can fly. Plus, the laser-eyes, ice-breath and… ability to sneeze hummus? But...

Jul 04, 202011 min

#5Things: Matt Benson

In this episode of the 5 Things Series we talk to Matt Benson, Director of Marketing and Business Development at OnePointe Solutions. Matt shares the 5 Things he can't live without: 1) Apple Music 2) Microsoft Office 3) An Empowered Team 4) LinkedIn 5) Raw Almonds + Water + Coffee Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 04, 202013 min

#Remote 3: One Thing All Remote Companies Should Do Every Day

In this one Ryan Drawdy, Director of Culture and People Ops at Sweet Fish, tells you about the one thing that helps our own remote culture stay connected more than anything else: asking a question of the day. It all comes back to engagement, which is of course the end goal of any company culture, but is especially challenging in a remote environment. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can...

Jul 03, 202012 min

1290: 5 Tactics to Scale Up Your Business w/ Nick Bradley

In this episode, we talk to Nick Bradley, Co-Founder and Director at The Fielding Group and Host of Scale Up Your Business Podcast. If you like this episode, you'll probably also love: How Facebook Doubled Productivity to $1.8 MM per Employee with Tim Campos ...and Get your free copy of Customer Creation Playbook Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spo...

Jul 03, 202025 min
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