In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat. This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.
In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content. Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.
In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.
In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.
In this episode we talk to Simon Sinek, author of Together is Better.
In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership. They discuss: Practical steps to building a magnetic person brand How to find and leverage your personal story Why authoring a book is key to thought leadership
The “hustle” isn’t all it’s cracked up to be. We’ve all heard about hustling and working hard, but what about working smart? Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them. In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know Abou...
In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach. Connect with Kristy: https://www.linkedin.com/in/kristykrueger/ Connect with Dave: https://www.linkedin.com/in/davekeepper/...
In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide. Connect with Rex: rex.biberston@sweetfishmedia.com https://www.linkedin.com/in/rexbiberston/ Connect with Benji: benji.block@sweetfishmedia.com www.linkedin.com/in/benji-block...
In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now. Links to the 4 LinkedIn posts discussed can be found below: LinkedIn is a 24/7 networking event by Benji Block You can’t outsource social engagement by Dan Sanchez So you want to beat the LinkedIn algorithm… by Emily Brady Why do you post on LinkedIn all the time? by Same Kuehnle
In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong. We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both. Contact Nima: Email LinkedIn Contact Benji: Email LinkedIn
In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success. Connect with Amrita: Email LinkedIn
In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding. Connect wi...
In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy. If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here. Connect with Rita: Li...
In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience. Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com
In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation. Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.
In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth. We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward. Connect with Benji: Connect with Benji on LinkedIn benji.block@sweetfishmedia.com...
In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all their websites into a single mega site. This is an episode that covers branding, SEO, domains, urls, and all the marketing tactics that come with them. Taking 18 websites and brands down to one required a serious effort from the team. Find out about the steps they took to accomplish it.
In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams. The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.
In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication. Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns. Buy a copy of his book here.
In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas.
In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.
In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow. What you'll learn: Why you shouldn't pursue earned media and focus on owned instead. How to properly leverage paid with content and creative. Where to start with owned media. How you can know when you're ready to add the next owned media channel.
In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists. We cover: What they look for in an influencer Who foots the bill for the team How Stream helps them build their brands while they build Stream's. The outcomes of the program
In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs. You will learn: How to incentivize employees Common hurdles employers run into What the most successful companies are doing right How to find your first few employees to get started.
In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast. In this episode, you'll discover: Ramsey's approach to a matrix style organization The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast. How they layer Kanban on top to make for an agile environment. How to get it started in your own department. Trey's book recomme...
In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.
In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.
In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM.
Dan Sanchez discusses: Every Book on ABM Compared (I Read Them All)
