What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building ca...
Aug 12, 2025•17 min•Season 2Ep. 56
We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamentally reshape your business operations, customer relationships, and even your competitive landscape. It's about being proactive, not reactive, in the fac...
Aug 05, 2025•24 min•Season 2Ep. 55
What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumental task of launching Kyndryl as a stand-alone brand following its spin-off. With a workforce of over 80,000 people across more than 60 markets, Maria...
Jul 29, 2025•25 min•Season 2Ep. 54
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer at symplr. About Kristin Russel With over 25 years of experience in marketing, I am a senior executive and entrepreneur who has scaled businesses of al...
Jul 22, 2025•24 min•Season 2Ep. 53
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I...
Jul 15, 2025•19 min•Season 2Ep. 52
Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies scale AI across sales, marketing and operations, as well as how to make sure those about to enter the workforce are learning the right skills and mindse...
Jul 08, 2025•24 min•Season 2Ep. 51
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization. Resources The B2B Agility podcast website: https://www.b2bagi...
Jul 01, 2025•29 min•Season 2Ep. 50
Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2. About Victoria Blackwell Victoria Blackwell is a Sr. Program Manager for Rese...
Jun 24, 2025•27 min•Season 2Ep. 49
We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance. About Tiffany Grinstead Tiffany Grinstead serves as vice president of personal lines marketing for Na...
Jun 17, 2025•30 min•Season 2Ep. 48
How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meani...
Jun 10, 2025•22 min•Season 2Ep. 47
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery. From AI-driven tools to cross-functional collaboration, Rocketlane is helpin...
Jun 03, 2025•19 min•Season 2Ep. 46
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. About Steve Blum As Autodesk’s Chief Operating Officer, Steve oversees the teams responsible for sales, marketing, customer su...
May 27, 2025•30 min•Season 2Ep. 45
When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most notably, that 53% of organizations now view poor performance as jus...
May 20, 2025•31 min•Season 2Ep. 44
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global? Joining me today is Guy Piekarz, CEO of Panjaya, a company revolutioniz...
May 06, 2025•22 min•Season 2Ep. 43
How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970...
Apr 08, 2025•23 min•Season 2Ep. 42
Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the r...
Apr 01, 2025•30 min•Season 2Ep. 41
Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the...
Mar 25, 2025•27 min•Season 2Ep. 40
As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants, equipping small and medium-sized businesses with the tools they need to thrive in changing economic climates. Known for his community-centric approac...
Mar 11, 2025•28 min•Season 2Ep. 39
In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful brands, including Moosejaw, which sold to Walmart, and CrowdRise, which sold to GoFundMe. Now, they’re revolutionizing the way companies approach boa...
Feb 18, 2025•24 min•Season 2Ep. 38
Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as ...
Feb 04, 2025•32 min•Season 2Ep. 37
In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that help...
Jan 21, 2025•28 min•Season 2Ep. 36
How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in a...
Jan 07, 2025•32 min•Season 1Ep. 34
Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperform...
Dec 31, 2024•27 min•Season 1Ep. 34
Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates i...
Dec 17, 2024•12 min•Season 1Ep. 33
Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. Abo...
Dec 10, 2024•27 min•Season 1Ep. 32
To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong. About Emily He Emily He is the Chief Marketing Of...
Nov 26, 2024•27 min•Season 1Ep. 31
Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success. About Brendan Kamm Brendan is the Co-Founde...
Nov 19, 2024•28 min•Season 1Ep. 30
What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourag...
Nov 12, 2024•24 min•Season 1Ep. 29
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joining host Greg Kihlstrom to discuss this topic is Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue is Corporate Vice...
Nov 05, 2024•26 min•Season 1Ep. 28
Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing...
Oct 15, 2024•23 min•Season 1Ep. 27
