In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT WILDCAST AND KITCASTER Ryan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technol...
Oct 01, 2024•25 min•Season 1Ep. 26
Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisa...
Sep 24, 2024•27 min•Season 1Ep. 25
Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over ...
Sep 17, 2024•25 min•Season 1Ep. 24
In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I am a corporate/marketing communications leader with deep experience in tech. As an employee and consultant, I've worked with Fortune 500 publishing an...
Sep 03, 2024•26 min•Season 1Ep. 23
Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner. Eric Williamson, Chief Marketing Officer, CallMiner As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeli...
Aug 20, 2024•23 min•Season 1Ep. 22
Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B. Resources The Breaking B2B website: https://www.breakingb2b.com The B2B Agility podcast website: https://www.b2bagility.com This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/AGILITY and get on your way to being your b...
Aug 13, 2024•30 min•Season 1Ep. 21
In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of Brand and Communications at Drata. Jordan Sher With over 20 years of experience in advertising, marketing, online marketing, content marketing, and b...
Aug 06, 2024•25 min•Season 1Ep. 20
In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today's labor market, we observe a striking contrast between different sectors, presenting unique challenges and strategies. Joining us ...
Jul 23, 2024•22 min•Season 1Ep. 19
In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package. To explore these developments and their implications for both employers and employee...
Jul 16, 2024•20 min•Season 1Ep. 18
In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but essential components of a competitive employee benefits package. To explore these developments and their implications for both employers and employee...
Jul 16, 2024•20 min•Season 1Ep. 18
In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign. Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most trusted media players and operating systems in digital signage. Brian leads marketing programs that create connections with customers by focusing on rel...
Jul 02, 2024•25 min•Season 1Ep. 17
In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, how shifts in architecture influence observability strategies, and what benefits end customers can gain from a focus on observability. To help me delv...
Jun 18, 2024•29 min•Season 1Ep. 16
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization. Resources The B2B Agility podcast website: https://www.b2bagi...
Jun 11, 2024•29 min•Season 1Ep. 15
To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a customer-led growth mindset. To help me discuss this topic, I’d like to welcome Chris Dishman, Sr. Vice President, Customer Success at Totango. RESOURCES...
Jun 04, 2024•23 min•Season 1Ep. 14
We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artificial intelligence can benefit the sales process. To help me discuss these topics, I’d like to welcome Arnab Mishra, CEO and Sam Zayed, Chief Revenue Off...
May 28, 2024•28 min•Season 1Ep. 13
Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo. Resources Webeo website: https://www.webeo.com/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia,...
May 21, 2024•28 min•Season 1Ep. 12
Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managing Growth Advisor at McCormick-i. Resources Symplr website: https://www.symplr.com B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 ...
May 07, 2024•32 min•Season 1Ep. 11
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA! The B2B Agility podcast website: https://agilebrandguide.com/...
Apr 23, 2024•30 min•Season 1Ep. 10
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’re going to talk about sales compensation processes, and the state of incentivization as it stands today. To help me discuss this topic, I’d like to we...
Apr 09, 2024•22 min•Season 1Ep. 9
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles. To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent. Resources Ceres Tal...
Apr 02, 2024•24 min•Season 1Ep. 8
The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources. Today we’re going to talk about how CMOs can build...
Mar 26, 2024•23 min•Season 1Ep. 7
Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Resources Symplr website: https://www.symplr.com B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this eve...
Mar 12, 2024•25 min•Season 1Ep. 6
New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey....
Feb 27, 2024•25 min•Season 1Ep. 5
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA! Get the latest n...
Feb 13, 2024•31 min•Season 1Ep. 4
Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group. Resources Verizon Business Group: https://www.verizon.com/business/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn ...
Jan 30, 2024•24 min•Season 1Ep. 3
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agi...
Jan 16, 2024•35 min•Season 1Ep. 2
Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment. To help me discuss t...
Dec 20, 2023•19 min•Season 1Ep. 1
