In this episode of The Australian Business Podcast, Jordan Kidis and Zara McGuffie tackle your burning questions about marketing ROI, financial struggles in business, social media vs. paid ads, and scaling a growing business. Get actionable advice and expert insights to overcome common challenges and achieve sustainable growth. The topics we covered today: Marketing ROI and Agency Costs Financial Struggles and Business Viability Social Media vs. Paid Ads Scaling a Growing Business AUSTRALIAN BUS...
Oct 17, 2024•18 min
Want to scale your side hustle into a small business? Owen Rask chats with the co-host of our Australian Business Podcast, Zara McGuffie, about how she went from freelancer to CEO of Inflection, and her top lessons for scaling up your business. Book a call with Zara: https://inflection.au/ Free community: https://community.inflection.au/ Series resources Ask a question: https://bit.ly/3QtiY00 Access Show Notes: https://bit.ly/R-notes Rask Community: https://bit.ly/3UkFWel Kate's book, Buying Hap...
Oct 12, 2024•44 min
In this episode of The Australian Business Podcast, Jordan Kidis and Zara McGuffie are joined by Digital Marketing Specialist, James Bowman. Together, they dive into proven strategies and teach you how to optimise your pricing, manage inventory, and leverage email marketing for maximum impact. We'll also explore the power of simplicity in discount structures, the art of building hype and excitement, and how to make sure your sales don’t drop over the new year break. ~~ Resources for the show ~~ ...
Oct 05, 2024•37 min
In this Australian Business Podcast episode, your hosts Zara McGuffie, from Inflection, and Jordan Kidis, from Grey Space Advisory discuss the best ways to improve the efficiency in your business through automated workflows. Free call with Zara Free cash flow template Topics covered today: Identifying work that can be automated The best tools + tech to use Measuring the impact of automated work Resources for this episode: Inflection website ~~ Resources for the show ~~ Get retirement advice: htt...
Sep 28, 2024•26 min
In this episode of The Australian Business Podcast, join Zara McGuffie (CEO of Inflection) and Jordan Kidis (Co-Founder of Grey Space Advisory) as they sit down with Sonam Sherpa, of Golden Brown Coffee, to delve into his inspiring journey from idea to thriving business. Discover the unique blend of coffee roasting and content creation that fuels Golden Brown's growth. Hear how they’ve built a loyal community, learn lessons about scaling a business while maintaining quality, working with renowne...
Sep 21, 2024•51 min
Looking for actionable insights to fuel your entrepreneurial dreams? Tune in to The Australian Business Podcast as Zara McGuffie and Jordan Kidis sit down with Beth Wilson, founder of Saint Jack. Beth shares her inspiring journey of building a thriving business in Australia, revealing the strategies that led to remarkable success and the hurdles she overcame along the way. Gain valuable lessons on building a successful business in Australia, from proven strategies to navigating challenges. This ...
Sep 14, 2024•50 min
Owen Rask is joined by Ben Sum, Head of Advice at Flint Group, for this Australian Property Podcast episode, to talk about the pros, cons and 'how-to' of using equity in your property for investing or a business loan. Topics covered in this Australian Property Podcast episode: Ben's successful background in entrepreneurship The moment Ben realised he should play #2 Using your property as security Equity for investment loans The risks of borrowing to invest or fund a business The difference betwe...
Sep 07, 2024•35 min
In this episode of The Australian Business Podcast, I — Jordan Kidis — sat down with Zara of Inflection Marketing to answer your questions. These are, by far, our favourite episodes on The Australian Business Podcast because we get to help you start, manage and grow more profitable businesses. Here are the questions asked this week. Sole Trader Tradie asked I’m a sole trader tradie that is looking to put on my first hire or two. Only looking at casual roles at the moment but would like to know h...
Aug 31, 2024•14 min
We all need to use a brokerage account to buy shares & ETFs, but what sets them apart? Owen Rask sits down with Pearler CEO & co-founder Nick Nicolaides to explore why he built Pearler, what sets it apart and his journey to build a platform that makes creating wealth accessible to everyone. Please note: Pearler is a long-term partner on the Australian Finance Podcast. Pearler, the broker for long-term investors. Sign up using code “RASK” for $15 of Pearler Credit: bit.ly/Pearler Series resources...
Aug 24, 2024•58 min
In this episode of the Australian Business Podcast, we cover key strategies for scaling a small business, including assessing readiness by evaluating financial health, operational efficiency, and customer demand. We discuss finances, focusing on budgeting, funding, and cash flow management, and emphasise the importance of building a strong team through strategic hiring and leadership development. Additionally, we explore leveraging technology to streamline operations and enhance customer relatio...
Aug 22, 2024•1 hr 4 min
In this episode of the Australian Business Podcast, we take a deep dive into how good time management can lead to increased productivity, reduced stress and a better work life balance. Topics covered include: Understanding Time Management Setting Priorities and Goals Time Management Tools and Techniques Overcoming Procrastination Delegation and Outsourcing AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Acce...
Aug 17, 2024•22 min
In this episode of the Australian Business Podcast, Jordan & Zara will cover the importance of effective HR management for future growth and business success. Topics covered include: Understanding the Basics of HR Management Creating a Recruitment Plan Onboarding New Employees Managing Employee Performance Fostering a Positive Work Environment AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes...
Aug 15, 2024•1 hr
In this episode of the Australian Business Podcast, we cover the benefits of accurate financial forecasting in predicting future financial performance. We discuss the benefits of financial forecasting, such as better decision-making, improved financial management and strategic planning. Topics covered include: Understanding Financial Forecasting Types of Financial Forecasting Gathering and Analysing Data Financial Forecasting Methods Creating a Financial Forecast Using Financial Forecasts for Bu...
Aug 10, 2024•23 min
In this episode of the Australian Business Podcast, we take a deep dive into something we speak about often, setting up standard operating procedures. We cover the importance of standard operating procedures for business consistency and efficiency, how it can lead to improved productivity consistency and operations, and easier training for new employees Topics covered include: Understanding SOPs Identifying key processes Writing effective SOPs Implementing and communicating SOPs Maintaining and ...
Aug 08, 2024•30 min
In this episode, Zara McGuffie and Jordan Kidis delve into the essential elements of building a high-converting website for your Australian small business. They discuss the importance of a website as your digital storefront, the key components that drive conversions, optimising for search engines to attract more visitors, creating compelling content that resonates with your target audience, enhancing user experience to keep visitors engaged, and tracking your website's performance to make data-d...
Aug 03, 2024•32 min
In this episode of The Power of Networking, we delve into the importance of building connections for small business growth. We cover various types of networking, from in-person events to online platforms and professional associations, and offer tips on building and maintaining relationships. We also discuss effective networking strategies, such as crafting an elevator pitch, active listening, and leveraging technology. We address common challenges and offer solutions for measuring networking suc...
Aug 01, 2024•43 min
Jordan Kidis is back behind the mic with Zara McGuffie, as they dive into the most important questions new business owners need to ask and answer to ensure their business is a success. Topics covered include: When to take the jump into starting your own business How to determine if you can afford to hire someone Low-cost and free marketing ideas to boost your business The importance of social media for service based businesses Our advice if you want to expand your business AUSTRALIAN BUSINESS PO...
Jul 27, 2024•22 min
In this episode, Zara McGuffie and Jordan Kidis cover all the essential tools Aussie small businesses need to boost their success. From streamlined communication and project management to marketing and customer relationship management, it’s all covered. We also dive into accounting, cloud storage and more! Topics covered include: Communication and collaboration tools Best programs for project management Accounting and finance success Marketing and social media tools AUSTRALIAN BUSINESS PODCAST R...
Jul 25, 2024•38 min
Jordan Kidis is back behind the mic with Zara McGuffie, as they dive into the benefits of creating a solid email marketing strategy and how it can impact the success of your business. Topics covered include: The basics of email marketing How to strategically build an email marketing list Ways to nurture your email database and the benefits of automations How to build passive revenue streams through automations How to analyse and track the success of your campaigns Episode Resources Access free t...
Jul 20, 2024•35 min
Jordan Kidis is back behind the mic with Zara McGuffie, talking about personal branding and becoming a person of influence. It isn't just a buzzword; it's the legacy you leave behind. It's your reputation, your values, and your unique story all wrapped into one powerful package that opens doors and creates lasting impact. Topics covered include: What is personal branding and why it matters How to define your brand identity How to build your personal brand online Leveraging your personal brand fo...
Jul 18, 2024•22 min
Matt Vitale is the co-founder of equity crowdfunding platform Birchal. Matt Vitale joins Owen Rask for a second time on The Australian Business Podcast to educate us about how founders and business owners can raise capital from customers or fans, how to prepare a business for sale, the rise of equity funding in private markets, how investors can get involved, and more. Birchal for founders: https://www.birchal.com/raise-capital Birchal for investors: https://www.birchal.com/investors AUSTRALIAN ...
Jul 14, 2024•55 min
Jordan Kidis is back behind the mic with Owen Rask, to explain how, why and when cash flow kills small businesses. But also, what you can do about it! Follow these simple steps to avoid disaster when doing your numbers, and download Danil's FREE cash flow model! Download the model: https://inflection.au/#cashflow-popup AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning P...
Jul 08, 2024•23 min
What you'll learn: In this can't-miss episode, we delve into the heart of small business marketing with Zara. We'll run through 10 game-changing questions every small business owner needs to ask to skyrocket their marketing success. Get ready to discover: How to connect with your target audience The secrets to leveraging social media like a pro Crafting compelling content that captures attention, drives engagement and generates sale The importance of using data analytics to fine-tune your market...
Jun 29, 2024•40 min
Zara and Jordan share essential insights on understanding your audience, advocating for direct feedback through surveys and interviews, analyzing demographics and psychographics, and utilising social media listening tools to tap into audience interests. They emphasise consistency in content creation with a content calendar, leveraging data analytics to optimise strategies, and repurposing content for wider engagement. Additionally, they delve into the power of storytelling techniques, including ...
Jun 27, 2024•22 min
In this episode of the Australian Business Podcast, Zara and Jordan chat about: Key Performance Indicators Analyzing Performance A/B Testing AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health check Do you get stuck worrying about your ...
Jun 22, 2024•23 min
Australian Business Podcast Jordan chats with Danil with 10 tax tips to help with the EOFY. What you'll learn: Maximising deductions Superannuation Business structures Home office expenses Record keeping Bad debts Offsets and losses AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business C...
Jun 20, 2024•47 min
In this episode of the Australian Business Podcast Zara and Jordan chat about: Zara's Journey 2024 Marketing Trends Common Small Business Mistakes The Impact of Digital Marketing A Successful Campaign Example AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advis...
Jun 15, 2024•24 min
In this Rask Australian Business Podcast episode, Jason speaks with Owen Rask about the journey of PocketSmith, including: How and why PocketSmith has survived and thrived over more than one decade What Jason's original PocketSmith .ical set out to solve Why PocketSmith never took VC funding, despite being one of New Zealand's biggest FinTech successes The technical challenges involved in building a financial management app Why PocketSmith celebrates individuality as a core value What the future...
Jun 13, 2024•1 hr 7 min
Tune in to the Australian Business Podcast, where Zara and Jordan share invaluable insights on enhancing profitability, achieving work-life balance, mastering time management, and propelling business growth. Join them as they delve into essential topics like tax optimisation, cutting-edge marketing strategies, and growth hacks. From the significance of holistic marketing approaches to harnessing the power of pay-per-click advertising, data analytics, SEO, and branding, discover how to navigate t...
Jun 08, 2024•22 min
Have you used AI in your business yet? In this episode of the Australian Business Podcast, Jordan and Zara talk about using artificial intelligence (AI) tools to save time, reduce costs, brainstorm ideas and enhance your digital marketing. AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Bus...
Jun 06, 2024•17 min
