In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what's working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements. Topics covered today: What a Head of Growth does at a marketing agency What’s working in digital marketing right now Wha...
Mar 09, 2025•1 hr 23 min
In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and discusses different trends they’re seeing in their industries, business pivots they’ve made and why, and also a few deeper insights into who they are outside of work. Topics covered today: New trends in the marketing + accounting industries Moments of honesty in running a business Business pivots they’ve made in the last 6-12 months Recent experiments they’ve tried and failed Resources mentioned in this ep...
Mar 06, 2025•53 min
In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures. In this episode, they’ll also touch on the future of CRMs, exploring how AI is transforming the landscape to improve customer experiences ac...
Mar 02, 2025•27 min
In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to discuss what a technical expert is, when you need one, and how you can get access to free business support from the two of them. Topics covered today: What is a technical expert Free strategy sessions with Zara + Jordan The benefit of networking and having business partners The power of cross-networking with different industries Resources mentioned in this episode: Free community Join our Q&A in March Ask a...
Feb 27, 2025•26 min
In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections. Topics covered today: The benefits of building communities how to build a community as an e-commerce business How creative marketing can impact growth How to nurture communities outsid...
Feb 23, 2025•1 hr 11 min
In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue. The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful...
Feb 20, 2025•40 min
In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision. Zara and Jordan break down key strategies for tracking and adjusting goals, emphasising the importance of l...
Feb 16, 2025•33 min
In this Australian Business Podcast episode, your hosts Jordan Kidis from Grey Space Advisory, and Zara McGuffie from Inflection, dive deep into the essential elements of a successful marketing strategy for 2025. They discuss everything from understanding your customer avatar to avoiding common marketing pitfalls and navigating the world of marketing agencies Topics covered today: The importance of defining your customers 3 common mistakes business owners make What is a marketing strategy, and w...
Feb 13, 2025•50 min
In this Australian Business Podcast episode, your hosts Jordan Kidis, from Grey Space Advisory, and James Bowman, from Inflection, discuss recent trends in job mobility and “The Great Resignation” of recent years, as well as the challenges and possible techniques to approach salary negotiations from both the employer and employee perspective. If you like this Australian Business Podcast episode on salary negotiations from the employee vs employer perspective, you’ll love our other episodes. Don’...
Feb 09, 2025•38 min
In this Australian Business Podcast episode, your hosts Jordan, from Grey Space Advisory and Zara, from Inflection, discuss 7 secrets and strategies for earning more money, keeping more profit, winning more clients and having a healthier mindset towards your business. The 7 strategies discussed are: - Pinpoint Your Highest-Value Skills - Double Down on Your Advantage - Monetise More Efficiently - Optimise Your Taxes - Choose Your Challenge - Get Rational, Not Emotional - Honour the Seasons of Yo...
Feb 06, 2025•40 min
In this Australian Business Podcast episode, your hosts Jordan, from Grey Space Advisory and Zara, from Inflection discuss the biggest learnings from 2024. Zara and Jordan also discuss what’s to come in 2025. Rask Resources Inflection community: https://community.rask.com.au All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podc...
Feb 02, 2025•43 min
In this Australian Business Podcast episode, your host Owen Rask speaks with Grant Hackett, OAM, who is the CEO of Generation Development Group (ASX: GDG) - a $1.1 billion company that has grown rapidly in recent years. In this podcast with Grant Hackett, Owen and Grant discuss: What Grant took from the pool to his CEO role Why he moved into finance How to inspire and lead a team How Grant thinks about personal and professional growth Investment bonds - how and why they work The tax of investmen...
Jan 30, 2025•41 min
In this Australian Business Podcast episode, Zara McGuffie interviews female entrepreneur, Ally Phillips on being a woman in male-led businesses, becoming a mother and balancing boundaries. Being a woman in a male dominated field can be challenging, but Ally Phillips has climbed her way to a Director position whilst building multiple side hustles, staying true to her values, and becoming a mother. Topics covered today: The importance of mentorship How a diversity of roles can actually propel you...
Jan 26, 2025•1 hr 10 min
In this Australian Business Podcast episode, Owen Rask speaks with Alec Renehan, co-founder of Equity Mates Media, about the business he and Bryce have built, the future of media and his favourite interviews. Topics covered today: How Ren asks the right questions, in any context Ren's story & how Equity Mates came to be The media company Ren would buy Where we are in the rise of ETFs Where we are in the rise of podcasting ~~ Episode resources ~~ Tune into Equity Mates, Get Started Investing: htt...
Jan 23, 2025•1 hr 6 min
Scaling a business can be exciting, but doing it without proper planning can lead to burnout, financial strain, and operational chaos. In this episode, we break down the key strategies for scaling responsibly, building a team, and leveraging technology to ensure long-term success. Co-hosts Zara and Jordan share personal anecdotes and actionable insights, covering everything from reviewing your business performance to implementing systems for sustainability. Topics covered today: Reviewing your b...
Jan 19, 2025•33 min
Joe Aston, author of The Chairman's Lounge and prolific financial journalist, joins Owen Rask to dive into corporate ethics, the role of journalists and Qantas' control over the business elite, on this episode of The Australian Business Podcast. Get Joe's book: Amazon: https://www.amazon.com.au/Chairmans-Lounge-inside-story-Qantas/dp/1761429760 Audible: https://www.amazon.com.au/Chairmans-Lounge-Inside-Story-Qantas/dp/B0D9WJYSGJ Topics covered: 1:30 - How Joe keeps companies accountable 8:45 - H...
Jan 16, 2025•55 min
In this mini episode of the Australian Business Podcast, Zara McGuffie highlights 3 things she learnt from the Inflection community in 2024, plus how you can win $40k worth of business coaching in 2025. Topics covered today: Top three lessons from running the Inflection Course How to win $40k worth of business coaching How to enter the giveaway: Join the free Inflection community via this link: community.inflection.au Write a post and answer these two questions: What you + your business do, your...
Jan 12, 2025•15 min
So, your business idea is good, you’ve got proof people want to buy your products or services. Now it’s time to launch your business! In the third episode of this series, Jordan Kidis and Zara McGuffie dive into topline strategies of how to build your brand online and develop a unique selling proposition (USP), how to create a solid marketing plan to ensure your launch is a success, what channels are growing in 2025 and so much more. Topics covered: How to make your brand stand out Why you shoul...
Jan 12, 2025•31 min
Okay, so you have a business idea? Great! Now it's time to build a solid foundation that can withstand the test of time. In this episode, we dive deep into the essential elements of setting up your business for success in Australia. Managing cash flow is one of the top reasons over 60% of Australian businesses fail in their first 5 years. Co-hosts Zara McGuffie and Jordan Kidis discuss the common pitfalls to avoid when choosing a business structure, the best funding options for early-stage busin...
Jan 04, 2025•37 min
Want to start a business in 2025? This mini series is for you! In this episode of the Australian Business Podcast Podcast, Zara McGuffie and Jordan Kidis kicked off our 4-part mini-series on how to start a business in 2025. We covered everything from ideation and market research, mistakes to avoid, and how to make sure your idea is going to sell. Topics covered today: The importance of finding your purpose Is this a good idea? How to find gaps in the market and what problems you can solve Is it ...
Dec 28, 2024•41 min
Welcome to Rask's 2024 Year in Review. This episode features snippets from an Olympian, Therapist, CEO, Influencers, Authors, Founders and more! Episodes to watch next (in order of first appearance in the Review): John Addis, leukaemia and dealing with uncertainty: https://www.raskmedia.com.au/2024/10/07/john-addis-book-how-not-to-lose-1-million/ Grant Hackett, bad times don’t last forever: https://www.youtube.com/watch?v=JLoIKV68-hw Marie Verkakis (to be released), therapist: https://youtu.be/f...
Dec 21, 2024•1 hr 30 min
In this Australian Business Podcast Podcast episode, your hosts Zara McGuffie, from Inflection, and Jordan Kidis, from Grey Space Advisory discuss key lessons they’ve learned from running a business! We also discuss why we started Inflection and how it can change your business, what didn’t work well for us this year, and what we’re excited for in 2025. If you like this Australian Business Podcast episode on the benefits of business coaching and the lessons we’ve learned from running a business, ...
Dec 14, 2024•41 min
There’s so much involved in starting up and running a business in Australia. From sales and marketing, to finance, operations and cashflow, business owners wear a lot of hats. In this episode of The Australian Business Podcast, Zara McGuffie took the mic solo to share the most popular episodes of 2024. From how to start a business, how to scale a business, effectively use AI in your business, how to manage your finances, improve cashflow, and so much more! Top 7 Episodes of 2024 here: 5 "must kn...
Dec 07, 2024•38 min
Brian Hartzer, former Westpac Group (ASX: WBC) CEO, author of The Leadership Star, and CEO of Quantium Health, features on this episode of The Australian Investors Podcast with Owen Rask. Brian Hartzer is an experienced executive and banker, leadership mentor and investor who served as CEO of the Westpac Banking Group from 2015 to 2019. Prior to his time as Westpac’s CEO, Brian spent 15 years in senior executive roles at major banks in Australia and the UK. These roles included Brian becoming CE...
Nov 30, 2024•1 hr 32 min
Taking on your first employee is indeed a significant step for any business owner. In this episode, Peta Lonergan, ATO Assistant Commissioner for Superannuation & Employer Obligations, shares reliable sources to guide business owners through what they need to know when hiring an employee. We chat about paying taxes, setting up your employee's superannuation, fringe benefit tax and much more. Before you hire your first worker | Australian Taxation Office Essentials to strengthen your small busine...
Nov 23, 2024•29 min
It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth. Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve. In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoi...
Nov 16, 2024•51 min
In this episode of The Australian Business Podcast, Zara McGuffie sits down with guest James Bowman, of Inflection. Together they discuss marketing strategies that help cafes, restaurants, and pubs to increase their customers. You will learn: The importance having of a strong digital reputation Social media strategies Best practices for content creation Paid advertising strategies, such as Google Ads and Facebook Ads Influencer marketing and collaborations AUSTRALIAN BUSINESS PODCAST RESOURCES F...
Nov 09, 2024•40 min
What You’ll Learn in This Episode Why setting financial goals is critical for business success Different types of financial goals to consider, from revenue to cash flow How to create SMART financial goals that are achievable and measurable Tips for crafting a comprehensive financial plan that supports your goals The importance of tracking progress and adjusting goals over time Tools and resources to streamline your financial goal-setting process AUSTRALIAN BUSINESS PODCAST RESOURCES Free strateg...
Nov 02, 2024•50 min
In this episode of The Australian Business Podcast, Jordan Kidis sat down with Zara McGuffie to dive into 5 proven tactics to stand out in a crowded inbox, from early bird campaigns to irresistible offers. You’ll learn how to segment your email database and personalise marketing campaigns to improve your open rates, overall engagement, and conversion rates. We also chat through nurturing leads, building relationships, how to leverage Black Friday Cyber Monday in 2024, and tips to get thinking ab...
Oct 26, 2024•29 min
In this Australian Business Podcast episode, your hosts Zara McGuffie, from Inflection, and Jordan Kidis, from Grey Space Advisory discuss the complexities of managing a remote team. Free call with Zara Free cash flow template Topics covered today: The challenges of managing a remote team Building Trust and Accountability Maintaining Team Engagement Managing Performance Resources for this episode: Inflection website ~~ Resources for the show ~~ Get retirement advice: https://bit.ly/R-plan Ask a ...
Oct 19, 2024•33 min
