Stuart and Matt are back to discuss their top podcast industry news stories for the month of July. Acast continues to make the news from spamming podcast host customers like us at Castos, to purchasing Podchaser, the "only social media site for podcasters." Subscription podcasts are making a splash with Marc Maron jumping into the game of selling exclusive access content. Subscription podcasting will be on the rise as more and more creators adopt the method. Castos is proud to host British Podca...
Jul 28, 2022•29 min
Matt interviews Dr. Sherry Walling about her new book, Touching Two Worlds: A Gudie for Finding Hope in the Landscape of Loss. Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, best-selling author, yoga teacher, and mental health advocate. Their discussion crosses into many different areas of creativity, life, entrepreneurship, and podcasting. The last few years have been tough on everyone -- this is an episode you don't want to miss! Links https://www.sherrywalling.com/about ht...
Jul 21, 2022•27 min
Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered. Enter grant funding. Yes, grants exist for podcasters, you just have to know where to find them. So Danielle Desir Corbet, founder of WOC Podcasters and host of The Thought Card Podcast, started ‘Grants for Creators...
Jul 14, 2022•23 min
For this episode, we’ll go back into our Archives to listen to an episode of 3Clips . It features Sam Greenspan and their podcast of speculative journalism, Bellwether. Not only is Sam one of the best minds in radio and podcasting (and the masterpiece that is Bellwether reflects that) but they also were able to use crowdfunding to bring a project five years in the making to life. This episode first aired in February of 2022 and was hosted by Evo Terra and was produced and edited by Stuart Barefo...
Jul 07, 2022•34 min
Stuart and Matt gather to discuss a few stories from the world of audio. Pod Voices In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website for how podcasters can spread awareness and link to resources. podvoices.help White Noise in Podcasting Ashley Carmen from Bloomberg reports that some podcasters are making $18,000 pe...
Jun 30, 2022•37 min
Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting. Links: Connect with Keelin mentallyamagpie.com @IAmKeelinIt Podcasts Mentioned goodniks.org 20k.org iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/ theringer.com/gene-and-roger-podcast Castos castos.com/integrations/stripe...
Jun 23, 2022•29 min
Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell. In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, the need for budgets in audio drama, and strategies for crowdfunding. Links Castos and Stripe Integration Newt’s website Newt’s piece on Medium Caldera Studio’s Bandc...
Jun 16, 2022•38 min
For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well. Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous episode of another Castos Original, 3 Clips. This episode first aired on November 1, 2021 and was hosted by Jay Acunzo and produced and edited by Stuart Barefoot. IT features ...
Jun 09, 2022•47 min
Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment. In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with a plan on what he would actually sell. Today, he’s back to share his ideas on selling an audiobook version of his printed book, and what other value he can deliver to his customers through subscript...
Jun 02, 2022•13 min
In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts...
May 26, 2022•31 min
Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users. https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in...
May 19, 2022•30 min
Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than ...
May 12, 2022•26 min
On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 3 Clips is a show that focuses on the craft of podcasting. It showcases specific podcasts in each episode and breaks down their processes, three clips at a time. In this episode, Jay talks with...
May 05, 2022•51 min
“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged to make it in this medium. Don’t fret! Learn how you can niche down and persist through the launch phase of your podcast through he advice shared today...
Apr 28, 2022•26 min
What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician. Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BBC and founded his own company, Rowhome Productions based in Philadelphia. For his work, Alex has received a National Edward R. Murrow Award and was no...
Apr 21, 2022•31 min
Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting? On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today they go through the initial brainstorming process as Jonathan submits his membership and audiobook ideas for his private podcast. Jonathan also talks ab...
Apr 14, 2022•17 min
Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space. Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship spots on public podcasts, but also uses Castos private podcasts for his membership offerings. Creating a successful podcast requires a multi-channel a...
Apr 07, 2022•29 min
On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast . They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a few newbie mistakes (and how to avoid them), they also talk about how to make your podcast better. Whether you’re a newbie or a veteran, everyone will find something to take awa...
Mar 31, 2022•38 min
Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new concepts cooking for you, which I think you'll really enjoy. By visiting castos.com/survey you can help us understand what types of content you'd like us to produce. And hey, if that's not enoug...
Mar 24, 2022•2 min
Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally an experience that is unique to your show. Eric Nuzum is an expert in do...
Mar 17, 2022•22 min
Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: You must be okay with starting a free Stripe account. You’re using Castos to host your subscription podcast feed or feeds. Bonus: If you want to make other automation magic happen, I also recommend a free Zapier account. Why start a subscr...
Mar 03, 2022•9 min
On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting to the definition of a village, to Wurlitzer keyboards. Paulina’s passion for history and how things work fuels her podcast and hobbies and it shows in her enthusiasm for the topics. She is a wealth of information when...
Feb 24, 2022•29 min
Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We've all had that guest. They sounded good on paper, but when you hit record, the whole vibe fell flat. So, the mission for today: share this episode with your potential guest. Because, dear guest, my friend the podcaster here wants the be...
Feb 17, 2022•6 min
What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today. Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart an...
Feb 10, 2022•21 min
Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast? On this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain . Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support their favorite creators with Bitcoin. Cryptocurrency isn’t just in the future of podcasting, it’s in the present as well. Today Oscar talks about Fountain (what they do an...
Feb 03, 2022•37 min
Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners? These questions (and more) are answered by Evo Terra (from the 3 Clips podcast ) and Michael Trapani (from the How to Start a War podcast ). Today’s Audience episode is actually the first episode from the second season of the 3 Clips podcast. In it, host Evo Terra talks with his guest, Mic...
Jan 27, 2022•41 min
Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long? On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. Whether you’ve been hosting the same podcast for years or if you’ve been running two or more podcasts, burnout can feel inevitable. Today, Matt and Craig talk about what you can do to avoid burnout...
Jan 20, 2022•21 min
On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show . Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience. Jonathan also talks about where you can find your first speaking gig, how he is leaning into YouTube shorts, and how he connects and engages with his audience. Jonathan Jones is a fountain of knowledge when it comes to podcasting, spea...
Jan 13, 2022•35 min
How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. For most people, that means they’ll have an awkward trial and error period. To make that period a little less awkward, Stuart brings on a podcaster to share one format that has worked well. On ...
Jan 06, 2022•18 min
What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year. Are you hopeful for more integrations for promotion? What trends do you see moving forward and evolving in 2022? Matt hears from four strong and seasoned podcasters (Danny Brown, Tanner Campbell, A...
Dec 30, 2021•10 min
