Athletic Health - podcast cover

Athletic Health

Athletes are the healthiest people in the world because they do not focus on baseline values. They strive to be in the Top 1% of ALL health & performance categories. This level of effort creates bulletproof bodies that heal with impressive speed. The Big Question: How Can Someone Who Doesn’t Have the Time or the Resources of a Professional Athlete Still Create the Same Health and Performance Benefits for Themselves? Join Sean Light, former coach of the Los Angeles Lakers and founder of the Athletic Health movement on his mission to reveal the world’s best strategies from the top leaders.
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Episodes

Episode #390: The Problem with Hunting for More Strategy

Everyone is searching for the "how-to" or the blueprint for success. Those are readily available and not hard to come by. What IS hard to come by are the real pillars of creating a great business and I believe I have some real breakthroughs to share with you about how you can really do this. Yes, YOU! I can't wait for you to hear this episode because it's a culmination of all the work I've ever done! Enjoy! Learn More at: WeightRoomWealth.com

May 12, 202230 min

#389: If You Have THIS, You'll Never Be Poor

The hardest thing for new entrepreneurs to tackle is the lack of security in this new life. When you no longer can rely on that paycheck coming in every two weeks, it can paralyze even the strongest of us. This episode is about solving that riddle for you. Believe it or not, there actually is something that you can have that will bring your security back. I guarantee if you commit to this for just thirty days, you'll never be poor again. Try it for yourself. Learn More at WeightRoomWealth.com...

Apr 02, 202211 min

#388: Growth Strategies from Richard Branson

They say history doesn't repeat itself...it rhymes! Who is someone that is the COMPLETE opposite of you? Who is someone on the complete other side of the coin but is still finding a tremendous amount of success? Maybe they are finding MORE success than you! How are they able to do it? There are plenty of ways to win in business. It doesn't have to be your way. If you're struggling to breakthrough, what can you learn from people who are complete opposites? Learn More at WeightRoomWealth.com...

Mar 31, 202215 min

#387: How to Make Your Advertising 100X More Effective (Don't Learn This The Hard Way)

The holy grail of internet marketing is attracting your customers to you as opposed to having to do literal manual labor to go get them. It's like pulling teeth sometimes but I have a solution for you. In this episode, I'm going to teach you three things... Red Ocean and Why You Should Avoid Like the Plague Blue Ocean and Why You MUST Find One Unique Selling Proposition: How to Stand Out There is a lot of noise in the marketplace and you have to find a way to cut through it all and grab the cust...

Mar 29, 202218 min

#386: How to Stop Taking Tiny Steps and Start Taking Monster LEAPS in Your Business

This episode is about breaking down the #1 mistake I see in Strength and Conditioning Coaches looking to grow a business. You must start looking at how to stop taking tiny nibbles of progress and start taking QUANTUM LEAPS. There is some real science to this by the way! This episode is about looking at the things that really move the needle in your business and I'll break down the five things in my business, Weight Room Wealth, that drive real results. These are the spots that I try to focus on ...

Feb 09, 202232 min

#385: Exploring the Power of the Greatest Teacher of them All with Greg Ligon

What a powerful episode you're about to listen to! Greg Ligon is the Founder and CEO of Solid Pastors and his perspective on entrepreneurship is both influential and refreshing. I have been reading self-development books for a long time and I've begun to realize how most of them are pointing back to, as Earl Nightengale says, "The greatest teach of them all. The carpenter from the plains of Galilee." No matter your beliefs, there is so much to be learned from the Bible and Greg and I shared a wo...

Feb 08, 202249 min

#384: How to Get Big Results out of Small Advertising Budget

You know you gotta advertise. You want Facebook or Instagram or your paid media to do the heavy lifting for you in terms of lead gen. But what if you don't have a lot of money to sink into your ad budget. Well, good news, there is a lot that you can do to make eery dollar go further. As entrepreneurs, we have to stretch each dollar we have. We must be laser focused on the strategies that can GUARANTEE that we will see a return for our investment. The good news is that it's totally possible. And ...

Feb 02, 202210 min

#383: Coaching the Coaches, Building a Brand and Doing it the Right Way - Katie St. Clair

The one and only Katie St. Clair joins us to talk about how she's built her killer brand from scratch. Katie is a SUPER successful and WILDLY intelligent coach who has been empowering other coaches to elevate their game and the fitness industry at the same time through her mentorship and educational programs. It is people like Katie that make this industry so amazing and I'm honored to share the microphone with her in this wonderful podast. Follow Katie on Instagram Check Out Her Programs Also, ...

Feb 01, 20221 hr 10 min

#382: NEW SEASON: 2-Step Framework for Opening the Revenue Floodgates

Are you entrepreneur who has a wonderful heart? Do you work really hard, care about your clients and put out a GREAT product but for some reason, money is still not flowing to you? This episode is for you. In this episode, I will walk you through my 2-Step "It's a Wonderful Life" Framework to unlock the floodgates of revenue that you have waiting for you. That's right! The money is already there, you just have to open the gates. This is what I'm going to show you today. Also, welcome to Season #...

Jan 31, 202224 min

#381: Faith Over Fear

Serendipitously, I stumbled on a podcast from Russell Brunson where he was reviewing one of my all-time favorite books, Outwitting the Devil by Napoleon Hill. In the book, Hill talks about how all decisions are either made on faith or on fear. For example, let’s say you had to do some door-to-door selling for your business. I know you don’t want to do it. You know you don’t want to do it. The whole world knows that nobody wants to do it. But what is guiding your decisions. Is it the faith that y...

Nov 09, 202114 min

#380: What Does it Take to Make a lot of Money?

My current record is $27,000 in one day. In fact, I’ve had a number of days or periods of time that have been massively successful for me. Yesterday, I was thinking about all of these times and trying to find the similarities. What do all of these financial events have in common.

Nov 06, 202111 min

#379: Barbara From Shark Tank Watched My IG Story

I just kicked up my Dream 100 strategy and this time I'm all in. After just a few days, I've already gotten some pretty cool results. Here is how I'm attacking the ultimate networking game and why I think it encompasses entrepreneurship so well.

Nov 05, 202113 min

#378: Raising Your Rates from $1100 to $35,000

When I worked for the Lakers, we constantly had vendors coming in telling us how their product was going to dramatically improve the performance of the players. At that point, I’d seen it all. I’d seen little lasers the guys could rub on their muscles, to machines they stand in to measure the fat around their internal organs. Just crazy stuff. None of it had any measureable effect. You go into any NBA weight room across the league and everyone is doing all the same basic stuff. The best teams ju...

Oct 30, 202110 min

#377: Neuroscience, Decisions and Achievement

I studied neuroscience for several years which unknowingly prepared me for my career as an entrepreneur. What I learned was that there were two main functions in the brain that caused people to do what they do. The first is the neocortex. This is the outer surface of the brain and here, all of your memories and past experiences are stored. Just like a filing cabinet. Your brain keeps them there as a point of reference so it can be prepared for similar events in the future. The second is a proces...

Oct 29, 202115 min

#376: The Madden Curse

Did you know I was once Top 8% in the world in Madden? The popular NFL video game is by far my favorite game on the planet. I recently got the latest edition and I want to play it all day long! But I have a business to run! I am not immune to the intense pull to do fun things instead of tedious business tasks but here is how I'm working through it.

Oct 27, 20218 min

#375 My Marketing Scheme...REVEALED!

THIS is your marketing problem. When entrepreneurs tell me that they are struggling with marketing, it’s always the fear of success holding them back. They are hoping to somehow paste success on top of their current lifestyle and that simply is not possible. It isn’t difficult to find new customers. If you have a great offer, that solves a common problem, then people are going to want to buy it from you. The single greatest reason why entrepreneurs struggle with “marketing,” is because they thou...

Oct 26, 202113 min

#374: Discovering Your Business' Competitive Advantage

This is a real thing and it all comes down to human psychology. If you are an entrepreneur, you must become more aware of how we all make decisions so you can make the best decisions for your business' growth. This is how you find your business' ultimate competitive advantage! Click Here to Join Me for 14-Days of Free Business Coaching

Oct 16, 202113 min

#373: What Are You Doing With Your Life?

I had two experiences this morning where I happened to see to business employees sleeping on the job and boy did that get me thinking. What are you even doing with your life? Are you just waiting till death?

Sep 18, 20217 min

#372: Shiny Object Syndrome

How can entrepreneurs stop being fooled by shiny new opportunities. We are marketers, after all. We should know better. Shiny object syndrome is the path of least resistance but not the path of most success.

Sep 17, 202110 min

#370: Why Ordinary People CANNOT Be Successful

Everyone is looking for a strategy to take them to the top but the strategies are readily available. The difference is in the operator. If I gave you and Jeff Bezos the exact same strategy to use and the same resources available, he would win not because he had a better strategy but because he's a better operator. Get 2-Weeks of Free Business Coaching Here

Sep 15, 20217 min

#369: How Rich People Justify Expensive Helicopter Rides

Every day, I watch sleek, private helicopters shuttle, what I assume are very rich people, from nearby airports to Manhattan and the Hamptons. The economics of helicopter flights are crazy. THOUSANDS of dollars per flight. So how can they justify that cost. Well, after this episode, you will think they are INSANE if they ever don't take a helicopter.

Sep 14, 202119 min

#368: Niching Down and the Psychology of Business with Julian Talens

Julian Talens, owner of Move Mentality, has created an incredible brand of Strength and Conditioning for dancers. In this episode, Julian and Sean sit down to discuss the rise of his business, how he has effectively managed the rough waters of entrepreneurship and the importance of creating irresistible offers. In this episode, you will learn... How to infuse your offer with tons of value How to overcome challenges of starting your own business The importance of having a well defined niche. And ...

Aug 02, 202153 min

#367: Overcoming Internal Resistance and Building Achievement Driven Habits

I just dropped a nuclear bomb on my podcast about how to create a breakthrough in your Strength and Conditioning business. AND IT’S WAY MORE SIMPLE THAN YOU THINK… In this episode, you will learn… · The 3 Universal Laws of creating a breakthrough in your S&C business · An actual plan on how to execute this process · The TRUTH! No bullsh*t. Just the cold hard facts PS: Do you want to work 1-on-1 with me to build your Strength and Conditioning business? Learn more about our business coaching p...

Jul 21, 202145 min

#366: Data Driven Business Insights w/ Alex Effer

I sat down recently with Alex Effer, the founder of Resilient Training and Rehabilitation, to discuss how he built a scalable coaching mentorship business during the height of the COVID quarantine. In this podcast episode, you will learn… · Why gathering data is the shortcut to client acquisition · How Alex simplified his business which lead to maximizing profits · How an “in-person” trainer pivoted successfully to an online model Do you want to work 1-on-1 with me to build your Strength and Con...

Jul 18, 20211 hr 43 min

Episode 365: We Did It!!! What I Learned from Podcasting for 365 Straight Days!

The GRAND FINALE! For an entire year, I have released a new podcast every single day. This episode is about sharing everything I've learned along the way. I've broken it up into four segments... Statistics and Thank Yous What I Learned Along the Way What I Think People Want to Know The Bottom Line Thank you to everyone for listening along this crazy journey and we are just getting started. On to the next chapter of the Sean Light Podcast....

Jun 30, 20211 hr 9 min
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