Episode 61: Unlikely Role Models
A very unlikely figure is quickly moving up my Mt. Rushmore of role models.

A very unlikely figure is quickly moving up my Mt. Rushmore of role models.
Nothing great can be accomplished alone. If I plan to leave a smoking crater on this earth the day that I die, I must find other leaders and inspire them into action. I cannot do that alone.
Do I really need a description? Those who want it will be curious enough to listen.... Sign Up for the 4A Step-Up Challenge
This week I had a weird dream that quickly turned into an epiphany. I woke up and immediately started writing it down. It gave so much substance to my business framework and has the potential to have a huge role in the framework of 4A Health FOREVER! Register for the 4A Step Up Challenge
I've recorded 57 podcasts now. I was told it takes 45 episodes to find your groove. I think it took 57 for me. This is the turning point. Register for 4A Step Up Challenge
I realize that making something great is tough and time consuming. But if you don't do it, you won't sell anything! Selling has become really easy for me and I want you to see how that happens.
PRI is not as simple as you'd like to make it out to be. The PEC is a perfect example. Register for the 4A Step-Up Challenge
An update on the 4A Step Up Challenge and brief chat on preparation. Sign Up for the 4A Step-Up Challenge
This is an absolute MASTER CLASS in brain science! I am desperate to show you how the body really works and how you can start providing insane results in your testing with a simple snap of your finger. I'm not joking. Join the 4A Step Up Challenge for FREE
Years from now, someone will ask me how I built such a beautifully successful company. I will tell them that I spent years telling you exactly what I was doing...step-by-step. Every day at 6am I released another lesson on exactly how I did it. When will you start listening to that message?
What am I fearful of? I have my fair share. The more I work on becoming better the more I realize the absolute need to literally pursue fear. Aggressively drive right at it. And through it.
This felt good. The energy for this episode was right. I need to replicate what I've done already today for every future episode.
You may not think that paid ads can be helpful to you but here is some evidence to the contrary. And if you run a business, let this serve as spring board into a successful paid ads journey!
On the date this episode is published, August 16, 2020, the COVID pandemic ain't going anywhere. We have all adopted a new normal which can make it hard to continue to see the opportunity that exists in our world right now. But make no mistake, this is the greatest opportunity that will ever exist in your lifetime. Are you going to take your shot?
I sat down (virtually) with Neal Hallinan to discuss anything and everything. Except for the fact that he is University of Maryland grad, Neal is a tremendous professional and an even better human being. I'm really glad you will all have the opportunity to hear this conversation!
As I continue to work to get people signed up for the 4A Step Up Challenge, today I will be working on a landing page for our affiliates to learn and interact with our community and learn how to help us promote what we are working on. I will also be jumping back into the paid advertising game with house money!
When I set out to do a podcast every day for a year, I was told that it would take about 45 episodes to really get in the groove. Well, here we are!
This past weekend, I presented at the Virtual Sleep and Recovery Summit where I delivered a presentation on "The Hero's Journey." This is the framework that I have used to create 4A Health and guide all of our members. In this episode, you'll hear the actual presentation from the summit. You will definitely enjoy this.
When I created my master plan for the 4A Step Up Challenge, I came up with five role models that I could use to create an imaginary board of advisors. By doing this, I was able to get their perspectives on how to tackle these issues and I thought it was extremely helpful. Who would be on your board?
While spending years watching and working with the greatest athletes on our planet, I began to realize something that nobody else was willing to talk about. The brain was the biggest driving force of performance and recovery and it is vastly under-appreciated in the S&C world. My only goal is to drive results and that should be your only goal as well. Here's how...
Despite being told this over and over again, I'm finally realizing the importance of creating a great plan. That is my task for today. I will be working to decide how to build the 4A Step Up Challenge into the most successful event I have ever run!
The Certified Strength and Conditioning Specialist exam from the National Strength and Conditioning Association serves as the gold standard in S&C exams and rightfully so. Here are my thoughts on the test.
I was recently reading a book where the author brought this scenario up. Knowing what you know now, what would you do if suddenly you were broke, without a job and had none of your experience or accolades. What would you do? This episode will tell you what I would do.
It's fun to be able to make pain go away. There is certainly value in this but you're probably not solving any problems.
Everything you listened to over the past few weeks have been all about THIS! This is what I was working on the entire time and it is officially launched!
At some point in your career, I guarantee that you will end up working with someone with chronic pain. Dealing with chronic pain is quite a bit different than acute pain. Here is a possible solution that I just learned about.
I absolutely refuse to leave my fate up to lady luck. Take ownership of your career and watch what happens.
I wanted to call this episode "Slimy Marketing" but it turned into a 19-minute MBA. Learn how to sell ANYTHING! I'm not joking. If you become a master at these few things, you'll never worry about money again.
I have not found a better brand of exercise/rehab science than PRI. They really got it working. But it's really complex. If you're teaching it to another coach or client, keep it simple!!!! 4A Health Homepage
This has become a cliché on social media. Providing value doesn't have the same definition as it did many years ago. The world is different, so is perceived value. 4A Health Homepage