Associations Thrive - podcast cover

Associations Thrive

Joanna Pinedawww.matrixgroup.net
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.
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Episodes

117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion? In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses: How NGMA membership has tripled over the past few years to almost 6,000 members! How NGMA supports grant managers in navigating post-award compliance, ensuring prope...

Nov 21, 202431 minEp. 117

116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership

How can your organization provide support and resources to a vast community of members in many different situations? How do you build connections between members of different ages, genders, ethnicities, experiences, and backgrounds? In this episode of Associations Thrive, host Joanna Pineda interviews Laurie Kulikosky, CEO of Children and Adults with ADHD (CHADD). Laurie discusses: How CHADD is the largest U.S. organization for ADHD support, with a mission to empower individuals with ADHD by pro...

Nov 14, 202428 minEp. 116

115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout

How do you provide support to children and their families when a child is sick? How do you support your members during a time of significant burnout? In this episode of Associations Thrive, host Joanna Pineda interviews Alison Heron, CEO of the Association of Child Life Professionals (ACLP) and the Child Life Certification Commission (CLCC). Alison discusses: How child life specialists provide emotional support for children and families in healthcare settings through play therapy and other metho...

Nov 07, 202428 minEp. 115

114. Kenny Mendez, President & CEO of AAFA, on Fly Fishing, Asthma Capitals, and his Filipino Heritage

In honor of Filipino-American History Month, Joanna Pineda invites Kenneth Mendez, President & CEO of the Asthma and Allergy Foundation of America, on to the Associations Thrive podcast. Kenny discusses: How his family’s struggles with asthma and severe food allergies influenced his career transition into healthcare and his eventual role at AAFA. How climate change has worsened allergy seasons, leading to longer and more intense pollen seasons, causing an increase in allergies and asthma cas...

Oct 31, 202433 minEp. 114

113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience? In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses: How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career...

Oct 24, 202430 minEp. 113

112. Lisa Fitch, Director of the AACD Charitable Foundation, on Restoring the Smiles of Survivors of Domestic and Sexual Violence

In Recognition Domestic Violence Awareness Month this October, host Joanna Pineda interviews Lisa Fitch, Director of the American Academy of Cosmetic Dentistry Charitable Foundation (AACDCF) for this episode of Associations Thrive. AACDCF provides invaluable services to survivors of domestic and sexual violence, helping restore smiles for people who have gone through some of the darkest and most traumatic experiences imaginable. Lisa discusses: How Lisa started with AACDCF for 19 years, starting...

Oct 17, 202425 minEp. 112

111. Jay Karen, CEO of NGCOA, on The Growth and Future of Golf, Bold Communication, and Governance

How do you balance board strategic direction and oversight with operational management? How do you anticipate future industry challenges in your organization, and what role does your board play in identifying those trends? In this episode of Associations Thrive, host Joanna Pineda interviews Jay Karen, CEO of the National Golf Course Owners Association (NGCOA). Jay discusses: The diversity of NGCOA’s membership, which includes very exclusive private courses, and municipal courses that want to ma...

Oct 10, 202437 minEp. 111

110. Eduardo Arabu, CEO at NHCC, on Convening Leaders, the Latino Executive Accelerator, and Hispanic Heritage Month

In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses: How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent. How NHCC assists companies in reaching Hispanic customers and suppliers. How NHCC supports small Hispanic-owned businesses by encouraging their clients to pursue supplier diversity. How NHCC emphasizes the importance of com...

Oct 03, 202428 minEp. 110

109. Josie Hernandez, President of Association Latinos, on its Conexiones Event, the Workforce Trends Survey, and Hispanic Heritage Month

In honor of Hispanic Heritage Month, host Joanna Pineda brought back Josie Hernandez, President of Association Latinos. Josie discusses: How Association Latinos came to be. Association Latinos was founded as a LinkedIn community in 2020 and became a 501(c)(3) nonprofit in 2022. Association Latinos’ mission to advance Latino leadership and representation in the association space. Their transition from an informal group to a structured organization with governance and planning. How volunteers play...

Sep 26, 202423 minEp. 109

108. Leah Reily, ED of AHF, on Rebranding and Hosting an Iron-Chef Style Cooking Competition

Could investing in innovative food services at senior living and healthcare facilities lead to better patient outcomes and satisfaction? Can elevating the food experience in hospitals help shift public perception of healthcare environments? In this episode of Associations Thrive, host Joanna Pineda interviews Leah Reily, Executive Director, Association for Healthcare Foodservice (AHF). Leah discusses: Her Journey from environmental conservation to association leadership How AHF members run self-...

Sep 19, 202433 minEp. 108

107. Shawn Kaminski, Executive Director of DirectWomen, on Board Diversity, Leadership Transition, and International Expansion

Did you know that corporations that have diverse Board members have been shown to be more profitable and successful than those with less diverse Boards? So how do you get more women on these Boards? In this episode of Associations Thrive, host Joanna Pineda interviews Shawn Kaminski, Executive Director of DirectWomen. Shawn discusses: DirectWomen’s mission to increase the representation of women lawyers on corporate boards. How DirectWomen prepares women lawyers for board service through an annu...

Sep 12, 202419 minEp. 107

106. Jeff De Cagna, EA at Foresight First LLC, on Association Boards and their Duty of Foresight

What is foresight thinking, and how can it transform your association's future? Is your association prepared for what might happen? In this episode of Associations Thrive, host Joanna Pineda interviews Jeff De Cagna, Executive Advisor at Foresight First LLC. Jeff discusses: What foresight thinking is and what it is not. How foresight thinking differs from strategic planning. How foresight is not the same as a prediction or a forecast. Foresight represents anticipating and preparing for what coul...

Sep 05, 202427 minEp. 106

105. Sharon Kneebone, ED of AAPM, on How Open Access for Journals is coming to Associations

This special episode of the Associations Thrive podcast was recorded during the 2024 ASAE Annual Conference in Cleveland. Joanna had just finished moderating a session on open access for journals with Lyn Beamesderfer from ISPOR, Pam Harley of Clarke & Esposito, Dave Jackson of ASPET, and Sharon Kneebone of AAPM, and. After the session, Joanna had a chance to catch up with Sharon in the podcasting booth in the expo hall to continue the discussion about open access. To learn more about how op...

Aug 29, 202415 minEp. 105

104. Rebecca Achurch, CEO of Achurch Consulting, on the Top Three Things Associations Need to Prepare Themselves for the Future

How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization? In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses: Achurch Consulting’s process for selecting technology that aligns with your association’s goals. Best practices for smooth integration...

Aug 22, 202424 minEp. 104

103. Mike Copps, President & CEO of ALDA, on Member-Driven Growth, Executive Engagement, and Strategic Conference Planning

How do you provide member benefits during a pandemic when your value proposition is built on in-person meetings? And how do you take the helm of an organization when you can’t meet your staff face to face? In this episode of Associations Thrive, host Joanna Pineda interviews Mike Copps, President & CEO, of the Analytical, Life Science & Diagnostics Association (ALDA). Mike discusses: The different sectors of the healthcare industry that ALDA members are involved with: Analytical, Life Sc...

Aug 15, 202431 minEp. 103

102. Dr. Hudson Garrett and Karen Niven of the Association of Healthcare Value Analysis Professionals (AHVAP) on Innovation, Membership Recruitment, and Succession Planning

How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthcare Value Analysis Professionals (AHVAP). Dr. Hudson and Karen discuss: How healthcare value analysi...

Aug 08, 202432 minEp. 102

101. James Thorne, CEO of Vehicle for Good Inc., on Non-Traditional Fundraising and Working with Influencers

What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers? In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses: The idea that sparked the creation of Vehicle for Good. How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources. How before starting Vehicle for G...

Aug 01, 202425 minEp. 101

100. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About Market Fit, the Future of Associations, and the Looming Membership Cliff

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-) For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters: Dave Coriale, Delcor Technology Solutions and host of Reboot IT Kiki L’Italien, Association Chat and host of Association Chat Ben Muscolino, Breezio and AMSGeek and host of The Association Podcast Dave Will, PropFuel and host of Association Strong They talked about: What's new about their podcasts. Associat...

Jul 25, 202455 minEp. 100

99. David Chavern, President & CEO of the Consumer Brands Association (CBA), on Storytelling and How the Trade Association Business Has Changed

How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services? In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA). David discusses: How CBA members are the makers of almost everything that you buy in the grocery store and the drug store. How even though it’s a mature industry, there are new CPG (consumer packaged goods)...

Jul 11, 202426 minEp. 99

98. Dr. Hudson Garrett, ED & EVP of the Association of Healthcare Value Analysis Professionals (AHVAP), on Industry Partnerships and Microcredentials

How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses: What healthcare value analysis professionals do, and ho...

Jul 03, 202431 minEp. 98

97. Sandra Nam, Co-Founder and CEO of Qiqo Chat, on Creating Community and Startup Culture

How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again? In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses: How Qiqo stands for Quality In, Quality Out. How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effe...

Jun 27, 202430 minEp. 97

96. Special Episode with Jose Segarra, Rick Burt and Don Dea on the Importance of the Association Workforce Trends Survey

Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector. In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss: The purpose and goals of the Association Workf...

Jun 19, 202418 minEp. 96

95. Jennifer Abril, President & CEO of The Society of Chemical Manufacturers & Affiliates (SOCMA), on B2B Networking, Nuanced Advocacy, and Membership Being a Business Imperative

How do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative? In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses: How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of i...

Jun 13, 202434 minEp. 95

94. Patrick Smith, Founder & ED of Soil Upside, on Regenerative Farming, Climate Smart Practices, and Transforming Agriculture

Can agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable? In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses: Climate Smart Agriculture is a movement to move away from just chemically-focused agriculture into biologically-centric agriculture. How the transition to climate-smart or regen...

Jun 06, 202421 minEp. 94

93. Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), on Leadership, Innovation, and Transforming Healthcare

What was it like to be an infection preventionist at a hospital during the pandemic? How do you support your members during a world-changing event like a global pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Devin Jopp, CEO at the Association for Professionals in Infection Control and Epidemiology (APIC). Devin discusses: The founding of APIC and how their members’ job is to prevent the spread of infection in all health care centers. The training and certificatio...

May 30, 202429 minEp. 93

92. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Care (AAHPM), on AI in healthcare, AANHPI Heritage Month, and finding your voice.

The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community. In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM). Wendy-Jo discusses: The four focus areas of AAHPM. How they have increased both voice and vote for interdisciplinary team members. How AI is chan...

May 23, 202433 minEp. 92

91. Sue Ann Hong-Whitaker, President & CEO of the Center for Asian Pacific American Women (CAPAW), on ending Sexism, Racism, and All Other -isms.

During this AANHPI Heritage Month, we need to ask ourselves: What can we do to end systemic sexism, racism, and any other ism that divides us and robs groups of opportunities? In this episode of Associations Thrive, host Joanna Pineda interviews Sue Ann Hong-Whitaker, President & CEO at the Center for Asian Pacific American Women (CAPAW). Sue Ann discusses: How she flew to the U.S. on her own as a child, which taught her how to be independent, resilient, and adaptable. How CAPAW’s founder, M...

May 16, 202433 minEp. 91

90. Vince Talucci, CEO of the International Association of Chiefs of Police (IACP), on The Future of Policing, AI, and Community Policing

What will YOUR profession look like in the future? How are social, economic and technological trends shaping your future and how is your organization adapting to these forces? Joanna welcomes the return of Vince Talucci, CEO of the International Association of Chiefs of Police (IACP). In episode 13 of Associations Thrive, Vince talked about his journey to become the CEO, and the changes that IACP has made to grow and thrive, by focusing on younger members, going global, IACP research, education,...

May 09, 202432 minEp. 90

89. Joanna Pineda, CEO of Matrix Group, on 25 Years in Business, Being a Troublemaker, Reinvention, and AI

This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses: When and why she started Matrix Group. How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space. How there is a real fit between the miss...

May 01, 202444 minEp. 89

88. Amith Nagarajan, Chairman of Blue Cypress, on the Association Market, AI, Innovation and Culture

How does your organization get started with AI? How does an organization develop deep AI expertise in AI, which arguably is the most transformative technology we will see in our lifetimes? In this episode of Associations Thrive, host Joanna Pineda interviews Amith Nagarajan, Chairman of Blue Cypress. Amith discusses: His ecosystem of companies that is focused on helping associations transform digitally through positive disruption. How he stumbled across associations 30 years ago and never looked...

Apr 25, 202439 minEp. 88
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