Associations Thrive - podcast cover

Associations Thrive

Joanna Pinedawww.matrixgroup.net
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.
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Episodes

87. Deborah McKinnon, Executive Director of The American College of Trust and Estate Counsel (ACTEC), on Member Involvement, Institutes, and Education

Entrepreneurs, small business owners, and immigrants want to transfer their businesses to their children. Trust and estate attorneys make those transitions happen. In this episode of Associations Thrive, host Joanna Pineda interviews Deborah McKinnon, Executive Director of the American College of Trust and Estate Counsel (ACTEC). Deborah discusses: Her career journey to becoming Executive Director of ACTEC and her experience working with boards of large and small non-profit organizations. How AC...

Apr 18, 202434 minEp. 87

86. Michael DiFrisco, Executive Director American Academy of Cosmetic Dentistry (AACD), on Accreditation, Retiring Members, and

If your association went away tomorrow, what would be lost and who would miss it? In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses: How cosmetic dentistry is on the rise; brands like Invisalign have become household names. How cosmetic dentistry is not a recognized specialty, but cosmetic dentists need specialized training. How membership numbers resurged after the pandemic. AACD Identifie...

Apr 11, 202431 minEp. 86

85. Joe Lindahl, CEO of Mission MSA, on Rebranding and Providing Support to Patients

What do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives? In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses: How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder like Parkinson’s, but it is much worse because of the speed at which the disease progresses. The org...

Apr 04, 202429 minEp. 85

84. Howard Pearl, CEO of Charitable Rides and Services (CARS) On Fundraising, Staff Enlightenment, and Why He Fell in Love with CARS

Sometimes, donations to a non-profit can be burdensome for the organization. Many nonprofits lack the infrastructure to accept physical assets like cars and real estate. But automobile and real estate donations allow non-profit organizations to raise large amounts of money, and allow contributors to easily donate in a more significant way. In this episode of Associations Thrive, host Joanna Pineda interviews Howard Pearl, CEO of Charitable Adult Rides and Services (CARS). Howard discusses: How C...

Mar 28, 202431 minEp. 84

83. Matthew Hughes, CEO of the World Affairs Councils of America (WACA) on Why World Affairs Should Matter to all Americans

How do you set guidelines and parameters for contentious conversations to keep discussions civil? How do you bring voices to the table that have been historically excluded? In this episode of Associations Thrive, host Joanna Pineda interviews Matthew Hughes, CEO of the World Affairs Councils of America. Matthew discusses: How WACA is a trade association of Local Councils around the country that bring diplomats, journalists and professors to communities, to foster discussion and understanding abo...

Mar 21, 202431 minEp. 83

82. James Thomas, Exec Director of the American Society of Home Inspectors (ASHI) on Association Decision-Making, Certification and Education

What’s it like to work for a for-profit vs. nonprofit company? How do you support your members during boom times, as well as downtimes? In this episode of Associations Thrive, host Joanna Pineda interviews James Thomas, Executive Director of the American Society of Home Inspectors (ASHI). James discusses: When and why ASHI was founded. The value of certification for a home inspector, as well as meeting the needs of licensed and unlicensed members. Why the home inspection business experiences a d...

Mar 14, 202432 minEp. 82

81. Laura Caputo, Executive Director of the Romance Writers of America (RWA) on DEI Controversies and Rebuilding Trust

How do you rebuild trust in an organization? How do you bring back the members who previously felt excluded? How do you help your members navigate the AI landscape? In this episode of Associations Thrive, host Joanna Pineda interviews Laura Caputo, Executive Director of the Romance Writers of America (RWA). Laura discusses: How romance is the largest fiction genre. How RWA defines romance as a work of fiction with a happily ever after ending, or happy for now. How RWA supports all writers of rom...

Mar 07, 202429 minEp. 81

80. Meredith Gibson, CEO, Association for Women in Science (AWIS), on DEI and What's Really Changing Hearts and Minds

What’s really working to change hearts and minds when it comes to diversity and inclusion? What’s the CEO journey like when you’ve been in an organization for a long time? In this episode of Associations Thrive, host Joanna Pineda interviews Meredith Gibson, CEO of the Association for Women in Science (AWIS). Meredith discusses: How she determined that what motivates her in her career is mission. When she became CEO of AWIS, she had conversations with staff, including someone who she thought was...

Feb 29, 202431 minEp. 80

79. William Arnone, CEO, National Academy of Social Insurance, on the Value of Social Insurance and Why Need to Understand It and Protect It

What is social insurance? Who does it benefit? Answer: Everyone! In this episode of Associations Thrive, host Joanna Pineda interviews William Arnone, CEO of the National Academy of Social Insurance. William discusses: What social insurance is – Social Security, Medicare, unemployment insurance and workers compensation. The US government pools risks across the entire country and then provides universal benefits to people in need. How the Academy is the largest community of scholars and experts o...

Feb 15, 202430 minEp. 79

78. Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA) on Nurturing Community and Focusing on Diversity to Create a Thriving Culture

In this episode of Associations Thrive, host Joanna Pineda interviews Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA). Jose discusses: Who ACUA members are: they are internal auditors in colleges and universities. ACUA members audit policies, procedures and compliances with these policies. How the rules around college athletes and the DEI programs that are being sunset because of the recent Supreme Court decision are keeping ACUA members up at night....

Feb 08, 202429 minEp. 78

77. Pam Donahoo, CEO of America's Mortgage Banking Attorneys (USFN), on Supporting Members During the Pandemic, and Supporting the Next Generation of Members and Leaders

How do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work? In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses: How she got introduced to associations because of her mother, who ran an association. Pam’s advice for getting to know an association and its industry or profession when you’re a ne...

Feb 01, 202424 minEp. 77

76. Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI), on Geopolitical Turmoil, Staff Culture and Association Mergers

What do a plane hijacking, the war in Ukraine, the COVID-19 pandemic, a hurricane in Louisiana and a deep freeze in Texas have in common? They all contributed to a crisis in the global supply of fertilizer! In this episode of Associations Thrive, host Joanna Pineda interviews Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI). Corey discusses: The critical importance of fertilizer, without which the human population would drop by 50% because of mass famine. How COVID was a gif...

Jan 25, 202441 minEp. 76

75. Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA) on Servant Leadership, Advocacy and Reinventing Meetings

How can servant leadership revolutionize an organization? How do you serve the needs of healthcare professionals AND patients and their families? How do you reinvent your conferences so they cater to the needs of members, and don’t focus on the venue? In this episode of Associations Thrive, host Joanna Pineda interviews Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA). Adam discusses: How babies with cleft palate and craniofacial differences (we don’t ca...

Jan 18, 202429 minEp. 75

74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben Muscolino and Dave Will Talking About Association Podcasts, Entrepreneurship and Reinvention

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-) This episode of Associations Thrive is a little different. Host Joanna Pineda had the opportunity to sit down with some of the top podcasters in the association industry. Dave Coriale, Delcor Technology Solutions and host of Reboot IT Kiki L’Italien, Association Chat and host of Association Chat Ben Muscolino, Breezio and AMSGeek and host of The Association Podcast Dave Will, PropFuel and host of Association Stron...

Jan 11, 202442 minEp. 74

73. Juan Amador, Executive Director of SACNAS, on Culture, Assimilation, Mentoring, and Awards

What does it mean to truly celebrate culture within the scientific community and why does it matter today? What role does mentoring play in shaping the careers of emerging scientists and leaders in STEM? In this episode of Associations Thrive, host Joanna Pineda interviews Juan Amador, Executive Director or the Society for Advancement of Chicanos/Hispanics & Native Americans in Science (SACNAS). Juan discusses: SACNAS's goal to increase the representation of Chicanos, Hispanics, and Native A...

Jan 04, 202426 minEp. 73

72. Looking Back on a Year of Associations Thrive Episodes with Leah, Joanna and Ray

In this episode of Associations Thrive, host Joanna Pineda checks in with Leah Monica, Director of Marketing at Matrix Group International and Ray Stankiewicz, Director of Client Services. They look back on a year of Associations Thrive podcast episodes. They discuss: Their favorite podcasts, outside of Associations Thrive Episodes that stood out for them this year Episodes that surprised them Key themes that echoed through multiple episodes, including: The theme of the importance of having a gr...

Dec 28, 202320 minEp. 72

71. Loretta DeLuca, CEO & Owner, DelCor Technology Solutions, Inc., on Staff Culture, Growth, and Keeping An Ear to the Ground

How do you grow your company while maintaining relationships and quality? How do you stay on top of industry trends to be responsive to industry needs? In this episode of Associations Thrive, host Joanna Pineda interviews Loretta DeLuca, CEO & Owner of DelCor Technology Solutions (DelCor). Loretta discusses: Her beginnings in the association space and the founding of DelCor. How Delcor is run by a triumvirate (Loretta, Dave, Brian) and how they bring a wide range of experiences and perspecti...

Dec 21, 202325 minEp. 71

70. Marcie Finney, Executive Director, Cleveland Cord Blood Center (CCBC), on Doing Good Work and Creating a Great Place to Work

How do you lead an organization that does great work AND is a great place to work? In this episode of Associations Thrive, host Joanna Pineda interviews Marcie Finney, Executive Director at the Cleveland Cord Blood Center (CCBC). Marcie discusses: What umbilical cord blood is and why we bank it. The differences between a private cord blood bank and a public cord blood bank. The life-saving treatments that are now available because of research enabled by cord blood and stem cell transplants. Marc...

Dec 14, 202329 minEp. 70

69. Blane Ruschak, President of The PhD Project, On Attracting Black, Hispanic and Native Americans to the World of Business Through Professors

What’s really working to attract Black, Hispanic and Native American professionals to the world of business? In this episode of Associations Thrive, host Joanna Pineda interviews Blane Ruschak, President of The PhD Project. Blane discusses: His personal journey from auditor to recruiter to head of The PhD project. The importance of diversity in the business community and how The PhD project is making a difference by recruiting diverse candidates to get their PhDs and become professors at busines...

Dec 07, 202328 minEp. 69

68. Khanh Vu, CEO, Society of Asian Scientists and Engineers (SASE), on Helping Members Develop Cultural Agility and Leadership Skills

While Asian-Americans are well represented in the tech workforce, they are poorly represented in leadership positions, including tech leadership. How do we help Asian scientists and engineers move into leadership roles? In this episode of Associations Thrive, host Joanna Pineda interviews Khanh Vu, CEO & Executive Director of the Society of Asian Scientists and Engineers (SASE). Khanh discusses: How Asian scientists and engineers are often held back by cultural traits, including the desire t...

Nov 30, 202338 minEp. 68

67. Julie Kresge, Executive Director, Erie County Bar Association (ECBA) on Doing Good and Implementing a New Strategic Plan

How do you meet the needs of small and large firm members? How do you work alongside your state or national association to benefit your members, and remain distinct and relevant to members? In this episode of Associations Thrive, host Joanna Pineda interviews Julie Kresge, Executive Director of the Erie County Bar Association (ECBA). Julie discusses: Her unique and winding path to becoming an Executive Director. How the Erie County Bar Association promotes the rule of law, does a lot of good in ...

Nov 21, 202327 minEp. 67

66. Jimmy Williams, Jr., General President of the International Union of Painters and Allied Trades (IUPAT) on Equity, Inclusion and Membership Growth

How do you evolve an organization that’s been around for over 100 years? How do you help members adapt to changing technology and industry conditions? In this episode of Associations Thrive, host Joanna Pineda interviews Jimmy Williams, Jr., General President of The International Union of Painters and Allied Trades (IUPAT). Jimmy discusses: His background in the trades as a fourth generation tradesman. Leading an organization during the pandemic when there was little guidance from the government...

Nov 14, 202326 minEp. 66

65. Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA), on Seeing Opportunities in Disruption

How do you reimagine an organization so that its governance and culture are transformed to meet today’s needs? How do you further reinvent a conference to help your organization stand out in a crowded meetings field? In this episode of Associations Thrive, host Joanna Pineda interviews Tara Puckey, Executive Director of Radio Television Digital News Association (RTDNA). Tara discusses: How she’s only ever worked for journalist associations. The crowded association space that RTDNA occupies becau...

Nov 09, 202333 minEp. 65

64. Amy Melnick, Executive Director of the National Coalition for Hospice and Palliative Care, on the Power of Coalitions

How do you convince organizations that they can accomplish more when they work together? How do you develop standards and practices that dozens of organizations agree to, adhere to, and train to? In this episode of Associations Thrive, host Joanna Pineda interviews Amy Melnick, Executive Director, National Coalition for Hospice and Palliative Care. Amy discusses: The difference between hospice and palliative care. How the Coalition represents the many professions involved in hospice and palliati...

Nov 02, 202326 minEp. 64

63. Bonnie Ricci, Executive Director of the International Council Advancing Independent School Accreditation (ICAISA), on the Value of Accreditation

How do you ensure that a school is serving students well and changing with the times? In this episode of Associations Thrive, host Joanna Pineda interviews Bonnie Ricci, Executive Director from International Council Advancing Independent School Accreditation (ICAISA). Bonnie discusses: How ICAISA is the accreditor of accrediting bodies for independent schools. What an independent school is. The value of accreditation is, how ICAISA standards are developed, and how these standards change to adapt...

Oct 26, 202327 minEp. 63

62. Jeffery Beckham, CEO of Chicago Scholars, on Helping First-Generation College Students Achieve Their Dreams

How do you change life outcomes for promising students who aren’t necessarily college-bound and desperately need a chance? What’s really working to help students navigate high school and college successfully? In this episode of Associations Thrive, host Joanna Pineda interviews Jeffery Beckham Jr., CEO, Chicago Scholars. Jeffery discusses: In Chicago, there can be up to a 30% life expectancy gap between zip codes. Chicago Scholars believes that your zip code should not determine your life’s outc...

Oct 19, 202332 minEp. 62

61. Tom Morrison, CEO of MTI, on Running to Meet Member Needs, and the MTI Strong Rebrand

How do you create a culture that moves lightning fast to respond to member needs? How do you get your Board to make decisions quickly? How do you convey to potential members that they are stronger when they are part of your organization? In this episode of Associations Thrive, host Joanna Pineda interviews Tom Morrison, CEO of the Metal Treating Institute. Tom discusses: The importance of his members, both captive and commercial metal heat treaters. How you create ongoing energy and passion in a...

Oct 12, 202333 minEp. 61

60. Rich Yep, Interim CEO of SWANA, on what it takes to be a great association CEO, and the value of the CAE designation

What does it take to be an association CEO these days? When was the last time your organization performed an assessment of your board and board members? In this episode of Associations Thrive, host Joanna Pineda interviews Richard Yep, Interim Executive Director/CEO, The Solid Waste Association of North America (SWANA). Rich discusses: When and how a chief executive should decide that it’s time to leave an association. The skills and experiences that association chief executives need, that are r...

Oct 05, 202320 minEp. 60

59. Josie Hernandez, Board President of Association Latinos, on Celebrating and Promoting Members

Every organization has DEI targets and goals; where do they find promising members, staff and leaders? How do we create structures and programs that truly uplift members? In this episode of Associations Thrive, host Joanna Pineda interviews Josie Hernandez, Board President, Association Latinos. Josie discusses: How and why Associations Latinos was born. The significance of Hispanic Heritage Month. The association’s Latina Equal Pay Event coming up on October 5. The association’s awards program c...

Sep 28, 202325 minEp. 59

58. Darian Rodriguez Heyman, CEO of Helping People Help, on What It Really Takes to Fundraise Well

Why do so many nonprofit executives leave the sector within five years? Hint: fundraising and boards. In this episode of Associations Thrive, host Joanna Pineda interviews Darian Rodriguez Heyman, Founder at Helping People Help, Author, and former Executive Director of the Craigslist Foundation and the NUMI Foundation. Darian discusses: Why so many nonprofit executives leave the sector and how executive coaching is the most cost-effective way to address executive burnout. How Darian used six-mon...

Sep 21, 202338 minEp. 58
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