Associations Thrive - podcast cover

Associations Thrive

Joanna Pinedawww.matrixgroup.net
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.
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Episodes

57. Melanie Gottlieb, Executive Director, American Association of Collegiate Registrars & Admissions Officers (AACRAO) on Birthing a Profession and Their Most Inclusive Strategic Planning Process Yet

In this episode of Associations Thrive, host Joanna Pineda interviews Melanie Gottlieb, Executive Director at the American Association of Collegiate Registrars & Admissions Officers (AACRAO) . Melanie discusses: How AACRAO was established in 1910, which makes AACRAO the oldest higher education association in the US. The journey from being an admissions officer and active AACRAO member to becoming the Deputy Director and then Executive Director. How the latest strategic planning process at AA...

Sep 14, 202333 minEp. 57

56. Joanna Fawzy Doran, CEO of Triage Cancer, on Helping Cancer Patients Navigate Their Legal Rights

How do you help cancer patients navigate their legal rights? How do you spread the word about your services so all Americans with cancer can get the support and education they deserve? In this episode of Associations Thrive, host Joanna Pineda interviews Joanna Fawzy Doran, CEO at Triage Cancer. Joanna discusses: The legal and practical issues associated with having cancer, including access to health insurance coverage, knowing how to get access to proper care, employment issues, accessing disab...

Sep 07, 202331 minEp. 56

55. Kelli Baxter, Executive Director of the American Translators Association (ATA) on How AI is Disrupting and Transforming Their Profession

How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at the American Translators Association (ATA) . Kelli discusses: The difference between a translator and an interpreter. How AI is disrupting and disrupting the profession. ATA’s new virtual conference called “Translating ...

Aug 31, 202331 minEp. 55

54. John Tramontana, CEO of the Michigan Veterinary Medical Association (MVMA), on Listening to His Members and the Changing Demographics of Veterinarians

How do you use data to identify membership trends? Are you listening to what your members are saying about their needs and desires? In this episode of Associations Thrive, host Joanna Pineda interviews John Tramontana, CEO at Michigan Veterinary Medical Association (MVMA). John discusses: How MVMA promotes and advances veterinary medicine throughout Michigan. The diverse environments in which his members work. What it was like to be a veterinarian during the pandemic. How vets shifted their busi...

Aug 24, 202333 minEp. 54

53. Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA), on Her Most Important Member Benefit and Self-Care for Founders

What inspires someone to start a nonprofit dedicated to a specific medical condition? How do you help patients advocate for their care and navigate the insurance system? How do you care for yourself when caring for others? In this episode of Associations Thrive, host Joanna Pineda interviews Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA). Lisa discusses: What Hypertrophic Cardiomyopathy is. Lisa’s own journey of having Hypertrophic Cardiomyopathy and how she ...

Aug 17, 202333 minEp. 53

52. Chuck Ingoglia, CEO of the National Council for Mental Wellbeing, on Mental Health First Aid and the new 988 Hotline

How do you support your members, who support everyone else’s mental wellbeing, during a pandemic? What is the new 988 hotline and why is it important? What is mental health first aid and who needs to be trained? In this episode of Associations Thrive, host Joanna Pineda interviews Chuck Ingoglia, President and CEO of The National Council for Mental Wellbeing or the National Council. Chuck introduces the National Center, shares his journey to becoming the Chief Executive, and the things that the ...

Aug 10, 202324 minEp. 52

51. Todd Hauptli, CEO of the American Association of Airport Executives (AAAE), on Generating Significant Non-Dues Revenue and Aligning Staff Around a Shared Vision

How do you support your airport executive members during a pandemic when travel drops by 94%? What does it mean to embrace non-dues revenue in a big way? How do you create and foster an entrepreneurial spirit among your staff? In this episode of Associations Thrive, host Joanna Pineda interviews Todd Hauptli, CEO of the American Association of Airport Executives (AAAE). Todd introduces AAAE, talks about his journey to becoming CEO, and then discusses what AAAE is doing to thrive. Todd discusses:...

Aug 03, 202334 minEp. 51

50. Lowell Aplebaum, CEO of Vista Cova, on How Governance Powers an Organization and His Phoenix Philosophy When It Comes to Committees

How do you define governance for an association? How does governance power or constrain an organization? What are some things chief execs can do to improve their relationships with Board members? In this episode of Associations Thrive, host Joanna Pineda interviews Lowell Aplebaum, CEO of Vista Cova. Lowell introduces Vista Cova, talks about his journey to becoming founder and CEO of Vista Cover, and then discusses why governance is so critical to the success of an organization. Lowell discusses...

Jul 27, 202332 minEp. 50

49. Carly Boos, Executive Director of the CLL Society (Chronic Lymphocytic Leukemia), on Aligning All Activities with Your Strategic Plan

How do you tie your strategic plan to everything that your organization undertakes? How do you manage the push and pull between mission and margin? In this episode of Associations Thrive, host Joanna Pineda interviews Carly Boos, Executive Director of the Chronic Lymphocytic Leukemia Society or CLL Society. Carly introduces CLL Society, talks about her journey to becoming the Executive Director, and discusses the things CLL Society is doing to thrive. Carly discusses: What CLL is, that it’s a bl...

Jul 20, 202334 minEp. 49

48. Dr. Annise Mabry, Executive Director of the Dr. Annise Mabry Foundation, on Working with Law Enforcement to Prevent Another Ferguson

What can research and statistics tell us about how to prevent another Ferguson? How does having a high school diploma change lives and communities? How do we improve community and law enforcement relationships and interactions? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Annise Mabry, Founder & Executive Director of The Dr. Annise Mabry Foundation. Annise introduces the Foundation, talks about her journey from being a homeschool mom to founding the Foundation, a...

Jul 18, 202332 minEp. 48

47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Checkoff Program

How do two organizations with common members serve the industry better? When does it make sense to merge organizations? How do you ease the transition to a new, unified organization? In this episode of Associations Thrive, host Joanna Pineda interviews Bob Thomas, President & CEO at Concrete Masonry and Hardscapes Association (CMHA). Bob introduces CMHA, talks about his journey to becoming CEO, and then shares what CMHA is doing to thrive. Bob discusses: How Bob was introduced to the associa...

Jul 13, 202337 minEp. 47

46. Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA), on the value of partnerships for amplifying messages and getting feedback from the field

How do you use partnerships to amplify your message, get things accomplished and get feedback from the field? How do you shape state policies so that insurance companies cover more of what patients need to live their best lives? In this episode of Associations Thrive, host Joanna Pineda interviews Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA). Eve introduces AOPA, shares her journey to becoming Executive Director, and the things AOPA is doing to thrive. E...

Jul 06, 202325 minEp. 46

45. Allison Grealis, Founder & President of the Women in Manufacturing Association (WIM), on why WIM was founded, expanding in the US and globally, and what's really working to help women move up in their careers

How do you expand your membership across the country and around the world? What’s really working to recruit women into industry, and help them move up in their careers? In this episode of Associations Thrive, host Joanna Pineda interviews Allison Grealis, President and Founder of the Women in Manufacturing Association (WIM). Allison introduces WIM, shares why and how she founded WIM, and the initiatives behind WIM’s astounding growth. Allison discusses: How women now represent 30% of the manufac...

Jun 27, 202330 minEp. 45

44. Johnnie White, CEO of ASA, on Expanding Membership, Promoting Public Awareness and Hybrid Meetings

How do you expand the definition of membership so your association can grow? How do you promote your profession and designations to highlight your members’ professionalism? In this episode of Associations Thrive, host Joanna Pineda interviews Johnnie White, CEO of ASA, a professional society for appraisers. Johnnie introduces ASA, talks about his journey to becoming CEO, and then discusses the changes he’s shepherding at ASA to grow the association. Johnnie discusses: The different types of appr...

Jun 22, 202333 minEp. 44

43. Tracie Hall, Executive Director of the American Library Association (ALA), on Navigating Political Debates and Putting on a Great Annual Conference

How do you navigate a political topic like censorship when you have members on all sides of the debate? How do you evolve as an association when the environments that your members work in are changing so dramatically? In this episode of Associations Thrive, host Joanna Pineda interviews Tracie Hall, Executive Director of the American Library Association (ALA). Tracie introduces ALA, talks about her journey to becoming Executive Director, and the things ALA is doing to thrive, and defend our righ...

Jun 15, 202334 minEp. 43

42. Jennifer Poff, Executive Director of the North State Building Industry Association Foundation, on How to Work with Community Organizations to Recruit Talent

What’s the best way to work with community organizations to recruit and retain workers from underserved communities to benefit your industry? In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Poff, Executive Director from North State Building Industry Association Foundation. Jennifer introduces the Foundation, talks about her journey to becoming ED, and then talks about how the Foundation is thriving and serving the Sacramento area. Jennifer discusses: How the Founda...

Jun 13, 202319 minEp. 42

41. The Rev. David Madison, Executive Director of the National Association of Episcopal Schools, on Creating Sticky Member Benefits, and Helping Member Schools with Governance and Episcopal Identity

How do you meet the needs of a diverse membership that includes tiny preschools, tuition-free schools in an urban area, and large, K-12 schools in an affluent suburb? What does it mean to be an independent school that is also an Episcopal school attached to a parish or cathedral? In this episode of Associations Thrive, host Joanna Pineda interviews The Reverend David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David introduces NAES, talks about his journe...

Jun 08, 202331 minEp. 41

40. Jane Plitt, President of The National Center of Women's Innovations (NCWI), on the Founders of GPS, Frequency Hopping and Duct Tape

How does a sharecropper become a pre-eminent mathematician who is able to map the world, thus paving the way for GPS? Where would we be without GPS today? Lost, for sure! In this episode of Associations Thrive, host Joanna Pineda interviews Jane Plitt, President of the National Center of Women’s Innovations (NCWI). Jane introduces the Center, talks about her journey to becoming President, and then shares some amazing stories of women innovators, including: Dr. Gladys West, the African-American w...

Jun 06, 202325 minEp. 40

39. Cynthia Young, Executive Director of the American Art Therapy Association (AATA), on Why Art is Good for Everyone and Professionalizing an Organization

How do you professionalize an organization? When and how does a Board decide that an organization is ready for a large technology overhaul? And does color matter when it comes to conference merchandise? (Hint: the answer is yes!) In this episode of Associations Thrive, host Joanna Pineda interviews Cynthia Young, Executive Director of the American Art Therapy Association. Cynthia introduces AATA, talks about her journey to becoming ED of AATA, and then discusses the things AATA is doing to grow ...

Jun 01, 202328 minEp. 39

38. Joe Sellers, General President of SMART, on Managing Diversity and Changing Culture

Can one act of kindness change a person’s life forever? Joe Sellers says YES. In this episode of Associations Thrive, host Joanna Pineda interviews Joe Sellers, General President of SMART, the International Union of Sheet Metal, Air, Rail and Transportation Workers. Joe introduces SMART, talks about his journey to becoming General President, and talks about what SMART is doing to usher in a new era of union construction and thrive as an international union. Joe discusses: What SMART does and how...

May 30, 202337 minEp. 38

37. Antonio Tijerino, CEO of the Hispanic Heritage Foundation, On Why It's Important to Be Naive and Impatient When Serving Your Constituents

How do you celebrate Hispanic heritage all year long? How do you respond when a baby is separated from her mother at the border? What do you do when you realize agricultural workers are being asked to work without personal protective equipment? In this episode of Associations Thrive, host Joanna Pineda interviews Antonio Tijerino, President & CEO at Hispanic Heritage Foundation. Antonio introduces the Foundation, talks about his journey to becoming CEO, then discusses how the Foundation is g...

May 25, 202333 minEp. 37

36. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM), on Her Values and the Organization's Four Innovations

How do you define your leadership values and how do you ensure they guide everything you do, from job hunting, to developing programs, recruiting members, and managing your staff? In this episode of Associations Thrive, host Joanna Pineda interviews Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM). Wendy-Jo introduces AAHPM, talks about her journey to becoming CEO, then discusses what AAHPM is doing differently to thrive. She discusses: What hospice and pal...

May 23, 202334 minEp. 36

35. Trevor Mitchell, Executive Director of American Mensa, on Why the Smartest People in the World Need a Community

How do you serve a diverse membership that includes 3 year olds, 90 year olds, and everything in between? How do you make sure that your membership process maintains standards and is fair and equitable? How do you create new products and services that generate revenue and are true to the organization’s brand identity? In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, Executive Director/CEO, American Mensa. Trevor introduces American Mensa, discusses his journ...

May 18, 202334 minEp. 35

34. Jeff Shields, President & CEO of the National Business Officers Association (NBOA), on Being a Native Digital Association

What does it mean to be a digital native association? How do you expand membership within member organizations? How do you support your members in a post-pandemic world? In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Shields, President and Chief Executive Officer, National Business Officers Association (NBOA). Jeff introduces NBOA, talks about his journey to becoming CEO at NBOA, and discusses how membership is roaring back post--pandemic. Jeff discusses: How his rela...

May 11, 202335 minEp. 34

33. Dr. Ahmad Nooristani, Founder of the SLO Noor Foundation, on Creating a Medical Home for the Uninsured in San Luis Obispo and Santa Barbara

What moves someone to found an organization that provides healthcare to the most vulnerable? How do you leverage relationships with healthcare providers to provide comprehensive care to patients? How do you sustain fundraising efforts all year long? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Ahman Nooristani, Founder of the SLO Noor Foundation and Savie Health Clinic. Dr. Nooristani introduces the Clinics, talks about why he founded these two organizations, and dis...

May 09, 202326 minEp. 33

32. Dan Berger, CEO of the National Association of Federally-Insured Credit Unions (NAFCU), on How to Stay Focused on Your Association's Mission

How do you determine what your associations’ core services should be? And once identified, how do you stay committed to these core services? How do you identify adjacent markets and modify your governance to grow? In this episode of Associations Thrive, host Joanna Pineda interviews Dan Berger, President & CEO of the National Association of Federally-Insured Credit Unions (NAFCU). Dan introduces NAFCU, talks about his journey to becoming CEO of NAFCU, and talks about how NAFCU is growing and...

May 04, 202330 minEp. 32

31. Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP) on How to Revamp Member Benefits and Make Membership Everyone's Job

How do you support emergency physician members who are exhausted after three years of a pandemic? How do you revamp traditional member benefits, including an annual conference, publication and education? In this episode of Associations Thrive, host Joanna Pineda interviews Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP). Bailey introduces ICEP, talks about her journey to becoming ED, and then talks about what ICEP is doing to support members and rebuild...

May 02, 202327 minEp. 31

30. Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS), on the Member Benefit He's Most Proud of

What does it mean to be an association for students and run by students? How do you create member value and drive retention when your members turn over every few years? How do you advocate for student members in a rigorous profession that can be very hard on students? In this episode of Associations Thrive, host Joanna Pineda interviews Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS). Larry introduces AIAS, talks about his journey to becoming Executive Direct...

Apr 27, 202336 minEp. 30

29. Wade Koehler, Executive Director, FCSI The Americas Division, on Creating Amazing Events and How His Podcast Became a Member Benefit

Post-pandemic, what aspects of your organization do you revisit and change? In this episode of Associations Thrive, Wade Koehler, Executive Director or Foodservice Consultants Society International, the Americas Division, says EVERYTHING! Wade discusses: What foodservice consultants are and how they design commercial kitchens in every type of environment imaginable. Why FCSI launched a podcast. How FCSI blew up its annual conference by bringing in new members to help plan the event, adding new s...

Apr 20, 202337 minEp. 29

28. Michael McDonald, President of SPESA, on Reimagining Their Conferences

Did you know that every piece of clothing you own was hand sewn? What is the state of the garment industry in the US? In the world? How do you reinvigorate an executive conference and tradeshow? In this episode of Associations Thrive, Michael McDonald, President of the Sewn Product Equipment & Suppliers of the Americas (SPESA), introduces SPESA, talks about his journey to becoming President, and discusses: His philosophy of trying to be at the right place at the right time by being everywher...

Apr 13, 202333 minEp. 28
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