Understanding Gen Z Buyers with Jenni Newman | 2024 NADA Show

Send us a text Paul J Daly sits down with Jenni Newman, Editor-in-Chief at Cars Commerce, at her first NADA Show to discuss the evolving car buying preferences of younger generations, particularly Gen Z. Jenni, with her extensive experience in automotive journalism, sheds light on the surprising findings that despite growing up in the digital age, a vast majority of Gen Z (80%) prefers to engage with dealerships in person rather than buying online. She emphasizes the importance for dealers to...