In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his core passion for people over product. His perspective is deeply rooted in creating joyful, memorable experiences for customers, no matter where he is i...
Jul 09, 2025•5 min
In this episode of ASOTU Unscripted, Errol Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience, and innovation. From entering the industry after time in the Army and firefighting school, to pioneering one-price selling and now pushing digital and AI innovation, John's journey is a testament to growth through intentionality.STAY CONNECTED WIT...
Jul 04, 2025•9 min
In this heartfelt episode of ASOTU Unscripted, host Errol Bomar welcomes back Judi Anderson—attending her fourth consecutive ASOTUCON—to explore the personal journey that led her to become a pillar of customer experience in the automotive space. From roller-skating carhop to corporate marketer to a role built just for her, Judy shares how empathy, purpose, and people-first thinking transformed her career and brought her to Carter Myers Automotive.Judi’s story is a testament to rediscovery. After...
Jul 02, 2025•12 min
In this heartfelt and inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with Landon Garside, a former high school drumline teacher turned automotive professional and now marketing strategist. Landon shares how personal transitions—including a divorce and career burnout—led him into the automotive industry by what seemed like chance. But a decade-old positive buying experience at a dealership planted the seed, and a people-centered mindset ultimately propelled him forward. From sa...
Jun 30, 2025•8 min
In this heartfelt and unscripted episode of ASOTU Unscripted, host Errol Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting. Lou shares the deeply personal and professional journey that shaped his leadership—starting from cleaning bathrooms in his family’s dealership to stepping into ownership in its 49th year. Lou’s passion for people, rooted in a legacy of service from his immigrant parents, radiates throughout the...
Jun 27, 2025•11 min
In this high-energy episode of ASOTU Unscripted, host Errol Bomar sits down with Nolan Armpriester, a second-generation automotive leader and Director of Operations with over two decades of industry experience. From his early days growing up in the dealership—literally using the shop as daycare—to overseeing an ambitious mobile service operation, Nolan shares his story with candor and clarity. This conversation is a tribute to longevity in the industry, evolving leadership, and building people-f...
Jun 25, 2025•8 min
In this faith-filled and forward-thinking episode of ASOTU Unscripted, host Errol Bomar welcomes Shane Westphal for a conversation that blends personal transformation, professional loyalty, and the future of automotive. Shane shares his “But God” origin story, detailing how a random connection in a Baton Rouge restaurant led him to a 23+ year career in automotive—all at the same dealership. Now serving as general and executive manager, Shane reflects on the power of speaking life into others, le...
Jun 23, 2025•15 min
In this vibrant and empowering episode of ASOTU Unscripted, host Errol Bomar chats with Alyssa Mazur from the Russ Darrow Automotive Group. Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in automotive, Alyssa shares her journey from a marketing agency into a role that she shaped from scratch—bringing structure, scale, and strategy to the ...
Jun 20, 2025•12 min
In this episode of ASOTU Unscripted, host Errol Bomar welcomes Dave Donaldson of DealerDMV for his very first ASOTU CON experience. Dave unpacks his journey from working in an Acura dealership’s detail department to leading a nationwide automotive titling solution. With infectious humility, Dave reflects on how the most unexpected roles—like managing tag and title—can become dynamic, problem-solving careers when surrounded by passionate people and purpose-driven technology.STAY CONNECTED WITH AS...
Jun 18, 2025•6 min
In this heartfelt solo edition of ASOTU Unscripted, host Errol Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world. From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Errol reflects on the powerful human moments that shaped his trajectory. One story in particular—a child gifting him a treasured Superman toy—became a sy...
Jun 17, 2025•2 min
In this energizing episode of ASOTU Unscripted, host Errol Bomar sits down with Kyle Newsom, founder of Vasperio, to explore his transformational journey from technician to Fixed Ops leader, to bold entrepreneur. Kyle shares how his early days working in a family-run business shaped his strong work ethic, and how meeting his wife eventually became the catalyst for a life-changing move and career evolution. Their shared decision to sell everything—including their home—and go “all-in” on launching...
Jun 16, 2025•11 min
In this heartfelt and engaging episode of Unscripted, host Erroll Bomar sits down with Allan Krutsch Director of Enterprise CDP at Claravoy, to explore his unexpected journey into the automotive industry and the surprising personal story that fuels his passion. Allan shares how he transitioned from luxury women’s fashion sales in Sardinia to car sales in the U.S. after an abrupt job loss—an unplanned pivot that turned into a fulfilling 25-year career. What begins as a professional conversation q...
Jun 13, 2025•17 min
Send us a text Always keep the perspective of a student--there's always something to learn. These Northwood University Students share their passion for the Northwood University International Auto Show as well as future aspirations for their careers. Julia, Bella, and Sydney share how coming together to create this auto show has brought out the best in everyone as they work towards this common goal together. This project has taught them how to stay "a student of the craft" for all fut...
Oct 22, 2024•18 min
Send us a text The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America. Student volunteers are elected to positions of responsibility to make this show exceptional. These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful show together. Special thanks to Colin Kubik, Noah Koss, and Zak McLeod for sharing their passion with us! Check out other content in the ASOTU-ver...
Oct 22, 2024•19 min
Send us a text Northwood University hosts an annual outdoor auto show completely managed by students. Northwood University doesn't create just your average student. Dr. Kent MacDonald, President of Northwood University, shares their core beliefs which make the educational environment so different from most schools. President MacDonald also covers how personal responsibility and freedom create true opportunities for future prosperity. Their annual auto show puts this core belief to forefro...
Oct 15, 2024•19 min
Send us a text Martin Schwartz, President of Vehicles for Change, shares how students can learn automotive service technical skills to earn a higher income, faster. He shares how automotive service technicians can earn significantly more in their first year compared to the average college graduate. Vehicles for Change was established in 1999 to gift vehicles to those in need of reliable transportation. In the time since, Vehicles for Change helps those in prison learn an equitable trade sk...
Oct 15, 2024•18 min
Send us a text Architect Lew Neuman and longtime friend of Late Bob Rohrman shares how this build process has been years in the making as well as his relationship with Bob. Lew shares the details of what has made working Rohrman Automotive Group so special. Late Bob Rohrman loved specific details that made his buildings pop and provide true function to his staff. Check out other content in the ASOTU-verse here: Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation...
Oct 14, 2024•13 min
Send us a text GM Matt Ashford shares his humble beginnings in 1996 at this Honda store and how personal growth and market development led him to lead this store today. After starting at Schaumburg Honda in 1996, Matt spent time in sales, finance, and grew all the way to General Manager. He shares the importance of a new hire's first impressions during their first days as well as leading the charge towards becoming the top selling Honda store in the country. Join us and the Rohrman Automot...
Oct 11, 2024•8 min
Send us a text Business partners Stephen Allsteadt and Laura Fleischer share how a two-person small marketing team working in tandem with Rohrman Automotive grew to a full service marketing agency with over 17 team members. Stephen and Laura share how technology has changed marketing over the past few decades as well as their commitment to expand and bring a digital team in house. Join us and the Rohrman Automotive Group team as we celebrate the grand opening for Schaumburg Honda--the LARGE...
Oct 11, 2024•7 min
Send us a text Well-known Honda Brand Advocate HondaPro Jason shares his path from Salesman in 1996 to finding his own media platform, creating content, and even training Honda staff around the world in 15 countries. Jason Richmond started with Rohrman Automotive Group at Schaumburg Honda as a salesman in 1996 and shares the path for how Rohrman helped him become what he is today. Join us and the Rohrman Automotive Group team as we celebrate the grand opening for Schaumburg Honda--the LARGE...
Oct 10, 2024•10 min
Send us a text Group CEO Ryan Rohrman shares how a GM role at a Honda store led him to take over as CEO as his late grandfather passed over the reins during a medical crisis. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Chase Rohrman, Laura Fleischer, and the entire team at Rohrman Automotive Group for allowing us to feature you! Check out other content in the ASOT...
Oct 10, 2024•26 min
Send us a text Service Director Omar Shabaz shares how career pathing within fixed ops has helped inspire his team to grow as well as find the perfect opportunities for them long term. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Chase Rohrman, Laura Fleischer, and the entire team at Rohrman Automotive Group for allowing us to feature you! Check out other content in...
Oct 08, 2024•16 min
Send us a text He knows the struggle anytime the word "co-op" is in the conversation within the dealership. Co-op requirements and reimbursement are confusing but Mark Baruth shares that it doesn't have to be. There are plenty of ways to uncover soon-to-expire co-op funds as well as easier ways to complete the co-op reimbursement process. Mark Baruth from COOPABLE shares these secrets and more. Check out other content in the ASOTU-verse here: Get the Daily Push Back email at https://ww...
Oct 03, 2024•15 min
Send us a text She knows we can reach women in auto retail in new ways. Nely Galan shares and inspires other women with the opportunities in front of them to help move the entire industry forward in new ways. Paul J Daly and Nely Galan caught up after her keynote at the Women of Color Automotive Network (WOCAN) annual luncheon at National Association of Minority Automobile Dealers (NAMAD). Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible. Check out othe...
Sep 24, 2024•7 min
Send us a text Together, dealers will make this industry great. Paul J Daly caught up with Mike Stanton at the NAMAD Annual Meeting. Mike shared this positive sentiment on how dealers get to shape how we do business in this industry. He touched on how National Automobile Dealers Association (NADA) and NAMAD collaborate together but also how dealers band together to help legislators shape regulation the correct way. Special thanks to our friends at TrueCar, Inc. for making our NAMAD cove...
Sep 23, 2024•4 min
Send us a text He knows there is a time and place for AI within automotive retail. With some dealers not wanting AI to make final decisions for their sales staff, there are ways to optimize connecting customers directly to the sales staff faster. Jay Petznick from Optimy.ai shares current trends on website lead connection rates as well as how where dealers should be using AI to improve their efficiency. Check out other content in the ASOTU-verse here: Get the Daily Push Back email at https:/...
Sep 13, 2024•12 min
Send us a text He knows the market will correct itself based off consumer desires. Jamie Butters from Automotive News shares how they see the market has changed and where it may cool off. Kyle Mountsier and Jamie Butters caught up at National Association of Minority Automobile Dealers (NAMAD) to cover this and more. Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible. Check out other content in the ASOTU-verse here: Get the Daily Push Back email at https://w...
Sep 11, 2024•5 min
Send us a text He knew how to build the team and help them THRIVE. Brian Singh shares how his experience launching Evrdrive and how he brought that used car knowledge to his role at Foundation Automotive Corp. He also shares more on how they develop a process THEN bring in the technology that fits their needs. Kyle Mountsier and Brian Singh caught up at National Association of Minority Automobile Dealers (NAMAD) to cover this and more. Special thanks to our friends at TrueCar, Inc. for ma...
Sep 10, 2024•4 min
Send us a text At one time, she never saw she herself here. Subi Ghosh was inspired by others to grow into this new mindset. And now, she wants to do the same for others within the Women of Color Automotive Network (WOCAN) community. She was even honored with the Trailblazer Award this year at the WOCAN Annual Luncheon. Subi Ghosh is so grateful for the amazing WOCAN community and wants to continue inspiring more women to be great within the automotive industry. Special thanks to our fr...
Sep 06, 2024•4 min
Send us a text She knows it's our duty to give back. Julie M. Herrera shares why mentorship is HUGE for her team. Kyle Mountsier and Julie reflect on the Women of Color Automotive Network (WOCAN) annual luncheon as well as what the next six months holds for automotive. Julie is ready to go back and pour into her team even MORE. Special thanks to our friends at TrueCar, Inc. for making our National Association of Minority Automobile Dealers (NAMAD) coverage possible. Check out other conten...
Sep 04, 2024•3 min
