Marketing on Retail Media Networks with Julie Scott | NADA 2024
Feb 16, 2024•5 min
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Episode description
Send us a text Kyle Mountsier converses with Julie Scott, VP of B2B Marketing at Cars Commerce, about the innovative strategies being implemented at Cars Commerce, particularly their media network. Julie explains the concept of retail media networks and their growing relevance across various industries. The focus of this network is leveraging first-party data in a landscape where cookie deprecation is becoming a reality. Julie highlights the VIN Performance Media product, which offers dealers...
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