Aligning Training with Customer Expectations with Jim Farkas | 2024 NADA Show
Feb 16, 2024•8 min
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Episode description
Send us a text Paul J Daly and Kyle Mountsier sit down with Jim Farkas, General Manager of Germain Honda of Ann Arbor, to discuss the evolving landscape of automotive sales training and customer service. Jim highlights the challenges of training staff in a dealership environment where traditional methods no longer suffice. He stresses the importance of integrating various tools and creating a cohesive training process that aligns with the modern consumer's expectations. Jim shares insights on...
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