What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...
I guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of service to you today and help you with that and help you not experience that. I've been doing all this kind of entrepreneurial stuff online for 21 years now, I started in October of 1999. I've gone through multiple methods of working, multiple approaches to productivity...
You're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make more money. That's my guess, I can't substantiate that. It is pure speculation, but I know that when I focus on doing these three things, I make more money. So my hope is that you will too...
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you u...
I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...
If there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things. Yeah. So I'm really glad that you brought that up...
So I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now? Oh, I just like doing it!
You mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...
One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...
My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...
One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale. Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, a...
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is going to be the copy...
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible t...
