So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
Oct 10, 2022•7 min•Season 2Ep. 257
Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created by every advertiser, on average, every day...
Oct 03, 2022•2 min•Season 2Ep. 256
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...
Sep 26, 2022•3 min•Season 2Ep. 255
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
Sep 19, 2022•13 min•Season 2Ep. 254
When would you use campaign budget versus ad set budget? Later...
Sep 12, 2022•2 min•Season 2Ep. 253
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
Sep 05, 2022•4 min•Season 2Ep. 252
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...
Aug 29, 2022•4 min•Season 2Ep. 251
I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
Aug 22, 2022•3 min•Season 2Ep. 250
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
Aug 15, 2022•8 min•Season 2Ep. 249
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
Aug 08, 2022•3 min•Season 2Ep. 248
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
Aug 01, 2022•4 min•Season 2Ep. 247
How should we expand our target interests when many of the related interests and audience insights are not targetable?
Jul 25, 2022•4 min•Season 2Ep. 246
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
Jul 18, 2022•10 min•Season 2Ep. 245
How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
Jul 11, 2022•2 min•Season 2Ep. 244
So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
Jul 04, 2022•2 min•Season 2Ep. 243
I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
Jun 27, 2022•2 min•Season 2Ep. 242
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
Jun 20, 2022•2 min•Season 2Ep. 241
I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
Jun 13, 2022•2 min•Season 2Ep. 240
What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
Jun 06, 2022•11 min•Season 2Ep. 239
I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
May 30, 2022•4 min•Season 2Ep. 238
Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
May 23, 2022•3 min•Season 2Ep. 237
Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
May 16, 2022•2 min•Season 2Ep. 236
I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either in my live offer or through emails that you recommend? Just best practices?
May 09, 2022•4 min•Season 2Ep. 235
Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
May 02, 2022•2 min•Season 2Ep. 234
I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't really want emails. They want phone calls...
Apr 25, 2022•7 min•Season 2Ep. 233
Discover the single most effective way to quickly and easily get as many customers as you want.
Apr 19, 2022•17 min•Season 2Ep. 232
Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...
Apr 18, 2022•3 min•Season 2Ep. 231
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...
Apr 11, 2022•2 min•Season 2Ep. 230
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
Apr 04, 2022•2 min•Season 2Ep. 229
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...
Mar 28, 2022•6 min•Season 2Ep. 228
