The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 - Frank Kern Greatest Hit
What does Copy have to do with Frank's revenge?
Jul 09, 2021•20 min•Season 2Ep. 167
Ask Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 - Frank Kern Greatest Hit
What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
Jul 07, 2021•12 min•Season 2Ep. 166
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 - Frank Kern Greatest Hit
Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
Jul 05, 2021•17 min•Season 2Ep. 165
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 - Frank Kern Greatest Hit
How do you successfully influence people??
Jul 02, 2021•16 min•Season 2Ep. 164
My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 - Frank Kern Greatest Hit
Did Frank have a thing with Taylor Swift???
Jun 30, 2021•18 min•Season 2Ep. 163
About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 - Frank Kern Greatest Hit
What you can learn (and implement) from celebrity sex tapes.
Jun 28, 2021•13 min•Season 2Ep. 162
Apple and Facebook aren't getting along right now, what does that mean for the rest of us? - Frank Kern Greatest Hit
The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how...
Jun 25, 2021•4 min•Season 2Ep. 161
These two skills will get you farther than anything else - Frank Kern Greatest Hit
So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize t...
Jun 23, 2021•16 min•Season 2Ep. 160
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche? - Frank Kern Greatest Hit
I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
Jun 21, 2021•3 min•Season 2Ep. 159
On a new campaign, how much time do you give each ad until you switch it off again? - Frank Kern Greatest Hit
How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
Jun 18, 2021•2 min•Season 2Ep. 158
Most Successful Promo Ever? (Part 1) - Frank Kern Greatest Hit
Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
Jun 16, 2021•9 min•Season 2Ep. 157
I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out? - Frank Kern Greatest Hit
So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
Jun 14, 2021•2 min•Season 2Ep. 156
In my ads, do I always have to ask for the email to make a follow up sequence? - Frank Kern Greatest Hit
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
Jun 11, 2021•8 min•Season 2Ep. 155
How should we expand our target interest when many of the related interests and audience insights are not targetable? - Frank Kern Greatest Hit
How should we expand our target interests when many of the related interests and audience insights are not targetable? So I'm going to guess it's a situation like...
Jun 09, 2021•4 min•Season 2Ep. 154
What's it cost to get a qualified application filled out? - Frank Kern Greatest Hit
What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?
Jun 07, 2021•2 min•Season 2Ep. 153
When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important? - Frank Kern Greatest Hit
I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
Jun 04, 2021•2 min•Season 2Ep. 152
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences? - Frank Kern Greatest Hit
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
Jun 02, 2021•10 min•Season 2Ep. 151
What type of lead magnet do you suggest for a high-end video production company? - Frank Kern Greatest Hit
I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
May 31, 2021•2 min•Season 2Ep. 150
How do you ease up your workload to focus more on the sales side than the deliverables side? - Frank Kern Greatest Hit
I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
May 28, 2021•4 min•Season 2Ep. 149
Any recommendations for the hiring process when basically looking for a clone of yourself? - Frank Kern Greatest Hit
Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
May 26, 2021•3 min•Season 2Ep. 148
Why Marketing Quit Working (And What To Do Instead) - Frank Kern Greatest Hit
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
May 24, 2021•15 min•Season 2Ep. 147
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age. - Frank Kern Greatest Hit
What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
May 21, 2021•11 min•Season 2Ep. 146
How do I go about differentiating myself from the competition? - Frank Kern Greatest Hit
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
May 19, 2021•2 min•Season 2Ep. 145
Can you recommend the best online sites for creatives to use to create videos and assets? - Frank Kern Greatest Hit
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
May 17, 2021•4 min•Season 2Ep. 144
Any tips to get people really engaged from the get-go? Should there be a warm-up period? - Frank Kern Greatest Hit
Any tips to get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
May 14, 2021•2 min•Season 2Ep. 143
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it? - Frank Kern Greatest Hit
Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...
May 12, 2021•3 min•Season 2Ep. 142
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline? - Frank Kern Greatest Hit
I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either in my live offer or through emails that you recommend? Just best practices?
May 10, 2021•4 min•Season 2Ep. 141
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager? - Frank Kern Greatest Hit
Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
May 07, 2021•2 min•Season 2Ep. 140
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads? - Frank Kern Greatest Hit
I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls...
May 05, 2021•7 min•Season 2Ep. 139
Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Greatest Hit
Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...
May 03, 2021•14 min•Season 2Ep. 138
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