If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
Apr 30, 2021•3 min•Season 2Ep. 137
I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...
Apr 28, 2021•6 min•Season 2Ep. 136
The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you address someone who's in that specific situation?
Apr 26, 2021•4 min•Season 2Ep. 135
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you have to really kind of help boost that sort of thing?
Apr 23, 2021•4 min•Season 2Ep. 134
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you..
Apr 21, 2021•2 min•Season 2Ep. 133
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result?...
Apr 19, 2021•6 min•Season 2Ep. 132
As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...
Apr 16, 2021•4 min•Season 2Ep. 131
The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
Apr 14, 2021•5 min•Season 2Ep. 130
I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?
Apr 12, 2021•5 min•Season 2Ep. 129
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...
Apr 09, 2021•6 min•Season 2Ep. 128
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
Apr 07, 2021•2 min•Season 2Ep. 127
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
Apr 05, 2021•4 min•Season 2Ep. 126
I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
Apr 02, 2021•7 min•Season 2Ep. 125
Have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
Mar 31, 2021•3 min•Season 2Ep. 124
Here's a pretty good question. Is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
Mar 29, 2021•6 min•Season 2Ep. 123
One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many...
Mar 26, 2021•8 min•Season 2Ep. 122
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
Mar 24, 2021•4 min•Season 2Ep. 121
We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...
Mar 22, 2021•11 min•Season 2Ep. 120
This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds. If we take that sentence and we apply it to marketing, it really makes a lot of sense...
Mar 19, 2021•11 min•Season 2Ep. 119
Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life. However, a lot of times those assumptions are completely wrong. And a lot of times those incorrect assumptions cost us a lot of money in lost sales.
Mar 17, 2021•10 min•Season 2Ep. 118
I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.
Mar 15, 2021•6 min•Season 2Ep. 117
Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...
Mar 12, 2021•16 min•Season 2Ep. 116
Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying...
Mar 10, 2021•3 min•Season 2Ep. 115
That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
Mar 08, 2021•2 min•Season 2Ep. 114
If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
Mar 05, 2021•3 min•Season 2Ep. 113
So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...
Mar 03, 2021•7 min•Season 2Ep. 112
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on...
Mar 01, 2021•3 min•Season 2Ep. 111
Is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal...
Feb 26, 2021•3 min•Season 2Ep. 110
It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...
Feb 24, 2021•7 min•Season 2Ep. 109
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
Feb 22, 2021•11 min•Season 2Ep. 108
