Net Zero in New York? JBS Accused of Greenwashing
Episode description
On February 28, 2024, New York Attorney General Letitia James sued JBS, the largest meat company in the world, for civil fraud. James is accusing the company of ‘greenwashing’ or making statements to sound more environmentally friendly than they truly are.
In 2021, JBS made a commitment to reach net zero emissions by 2040. James says this statement is “unsubstantiated” and “unachievable” without reducing production, and that their marketing campaigns “in effect, provide environmentally conscious consumers with a ‘license’ to eat beef.”
What earned JBS the unwanted attention of the Attorney General’s office in New York? The company has plans to be listed on the New York Stock Exchange before the end of the year - and a vocal chorus has risen up to oppose the move.
In this episode of the Art of Supply podcast, Kelly Barner looks at this case in the context of the overall corporate sustainability movement:
- Reviewing the details of the complaint filed by Attorney General Letitia James
- Considering relevant legislation and rulings that she and her team will have to overcome
- And highlighting the impact that all of this may have on the push to get large companies to become more environmentally responsible
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