Case Dismissed: Byron Allen v. McDonald’s

On February 2, 2024, news broke on one of the court cases we’ve been following for a while.

In May of 2023, two of the companies owned by Byron Allen, a black businessman and producer, sued McDonald’s for $100 Million in California for fraud and false promise. The suit claimed the company lied when it said it was going to spend more money with black-owned media companies.

California Superior Court Judge Mel Red Recana dismissed the case against McDonald’s and ordered Allen to pay their legal fees. But if you know anything about Byron Allen, you know that this is not over - not by a longshot.

In this week’s episode of the Art of Supply podcast, Kelly Barner reviews the implications of this ruling:

• The background and differences between the multiple legal actions Byron Allen’s companies have brought against McDonald’s
• Why the case was dismissed and what the parties have now said about each other in its wake
• Questioning the actual objectives to determine what Byron Allen is really after, and whether that makes this a step forward or a step back

Links:

• The Downside of Supplier Diversity at McDonald’s
• Kelly Barner on LinkedIn
• Art of Supply LinkedIn newsletter 
• Art of Supply on AOP
• Subscribe to This Week in Procurement