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Art & Science of Complex Sales

Join us on the Art & Science of Complex Sales podcast by Membrain where we invite various experts from the industry to discuss about different topics in the world of complex sales
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Episodes

Driving Success through Customer Value │ Mark Boundy

Join us for a conversation with Mark Boundy , Chief Clarity Officer and founder of Boundy Consulting LLC . From his humble beginnings in retail sales to his influential role at WL Gore Associates, Mark has honed a profound understanding of customer perceived value. This insight not only shaped his career but also led him to pen the transformative books Radical Value and The Infinity Effect. In our conversation, we uncover the essential strategies for establishing a common definition of value wit...

Oct 11, 202442 min

Using Talent as a Growth Strategy │ Mike Carroll

Why do so many managers fall into the trap of reactive hiring, and what can be done to avoid it? Discover the transformative insights of Mike Carroll, the founder and CEO of Intelligent Conversations. This episode challenges traditional hiring practices, advocating for a perpetual talent scouting mindset. Mike discusses the critical mistake of waiting for need-based hiring and the benefits of always keeping an eye out for exceptional candidates. Always-on Talent Acquisition Mindset (9:04) This c...

Oct 04, 202445 min

Why Authenticity Matters │ Tom Starck

Can you imagine the transition from professional athletics to becoming a top sales leader in the motorsports industry? Meet Tom Starck , Practice Partner of SalesStar Texas , who has done just that. In this episode, Tom takes us through his incredible journey, starting from his early days in retail and bartending. He reveals how these foundational experiences taught him the art of building trust and relatability with customers. Fostering Genuine Client Excitement in Sales (12:53) The conversatio...

Sep 20, 202441 min

Creating Self-Accountability │ Keith Rosen

Can mastering selflessness and curiosity revolutionize your sales game? Join us for an inspiring conversation with Keith Rosen, CEO of Profit Builders. Keith brings a wealth of knowledge on cultivating a thriving sales culture that transcends metrics. He shares the core principles of his holistic coaching approach, which encompasses selflessness, presence, curiosity, and robust family support. Creating Self-Accountability and Time Management (10:11) This chapter examines the importance of aligni...

Sep 13, 202445 min

Rethinking Revenue │ Beth Yehaskel

Welcome to another episode of The Art and Science of Complex Sales. Today, we’re joined by Beth Yehaskel, Owner and Interim GTM Executive of Elevate GTM Executives LLC. In this episode, Beth delves into the post-pandemic shifts in SaaS sales strategies, explaining why companies are transitioning from aggressive growth tactics to more sustainable, cost-efficient approaches. She also shares her insights on managing a company as an integrated system, highlighting the critical role of coordinated le...

Sep 06, 202442 min

Innovative Approaches to Sales Success │ Roderick Jefferson

How can the integration of strategies, processes, and technologies revolutionize the customer lifecycle from lead generation to post-sales retention?Join us with Roderick Jefferson , CEO of Roderick Jefferson & Associates . In this conversation, Roderick unpacks the evolution of sales enablement into broader revenue and go-to-market enablement. Listen as Roderick shares his invaluable insights on aligning business lines, measuring revenue impact, and enhancing talent through deeper discovery...

Aug 23, 202443 min

Shifting Mindsets │ Jill Pedersen

If you're looking to enhance your sales team's recruitment and onboarding process, this episode is a must-listen. Join us for an insightful conversation with Jill Pedersen , Practice Partner at SalesStar North Carolina . Jill takes us on her incredible journey—from selling sweet corn as a child to becoming a top performer in the sales industry. The Art of Prospecting (8:47) Jill emphasizes the importance of active prospecting and personalized communication in reaching potential clients. She stre...

Aug 16, 202441 min

Mastering High-Value Sales │ Carajane Searcy Moore

What if understanding the ideal customer profile could be the key to landing million-dollar deals? Join us as we explore this and more with Carajane Searcy Moore, President and Partner at Hunt Big Sales. Carajane opens up about her journey from telemarketing to becoming an expert in securing transformative, high-value sales deals. Discover her insights into the complexities of large-scale business transactions and the crucial role of coordinating with numerous stakeholders. Strategies for Comple...

Aug 09, 202441 min

From Quotas to Champions │ Ken Lundin

Unlock the secrets to fostering a high-performance sales culture and transform your sales team into quota-crushing champions! Join us for an inspiring conversation with Ken Lundin, founder and CEO of RevHeat, as he recounts his extraordinary journey from a young salesperson to a renowned thought leader. Challenges in Modern Sales Management (4:23) Paul asks Ken about the biggest issues in sales today. Ken highlights the major shift in employer-employee relationships due to remote work, which has...

Aug 02, 202441 min

The 3 Ts: Talent, Transformation & Technology │ Paul Fuller

Join Membrain’s Chief Revenue Officer, Paul Fuller, as he kicks off the fourth season of "The Art and Science of Complex Sales Podcast - The 3 Ts." Paul dives into the essential pillars for building scalable sales teams: Talent, Transformation, and Technology. Explore the critical importance of recruiting and retaining top talent in a challenging environment defined by skills gaps and high turnover. The 3 Ts (0:48) The framework of "three T's" for scalable sales organizations—Talent, Transformat...

Jul 26, 202426 min

Transforming Sales Teams │ JP-Urruchua

What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Juan Pablo Urruchua, or JP, whose start with selling cookies and eggs to schoolmates influenced where he is now as a SalesStar Practice Partner and leader of SalesStar Mexico. With a unique perspective on sales as an exchange of value, JP shares invaluable lessons from his diverse background and how they shaped his approach to building and coaching effective sales teams. Choosing a...

Jul 05, 202434 min

Coaching for Sales Excellence │ Tony Cross

Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross, CEO and founder of Growth Matters International. Tony has embarked on an incredible mission to elevate the performance of over one million sales professionals by focusing on the empowerment of sales managers and leaders. Discover how Tony's personal journey, including his bold move to Mauritius to expand his business, has fueled his passion for driving success across companies, communi...

Jun 28, 202440 min

Mastering Sales Leadership │ James Rores & Walter Crosby

In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership. Leadership and Self-Discipline in Sales (9:09) This chapter addresses the challenges and nuances of sales leadership. The common industry issue of promoting top sales performers into leadership roles without proper training is explored, along with the assumption that sales success naturally translate...

Jun 21, 202446 min

Heartfelt Sales Leadership │ Brent Long

Unlock your potential in sales leadership through the heartwarming and insightful stories shared by Brent Long, Owner of Long on Life LLC. Discover how heart-to-heart connections and genuine service can revolutionize your approach to sales and leadership. Brent's unique perspective will inspire you and provide practical strategies to build a thriving sales team rooted in mutual agreement and authentic connections. Heart-Centered Leadership (04:54) Paul Fuller and Brent Long discuss the essence o...

Jun 14, 202442 min

Generative AI Impact on Sales Training │ Joe Wikert

Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters. Join Joe Wikert, President of Revenue Path Group as he shares his unique journey from software engineering to sales, providing insightful examples of how AI can enhance prospecting and relationship-building. Integration of AI in Sales Methodology (12:50) Paul Fuller and Joe Wikert explore advancements in sales data coll...

Jun 07, 202443 min

Empowering Women in Sales │ Heidi Solomon-Orlick GirlzWhoSell

With over three decades of breaking barriers in B2B sales, Heidi Solomon-Orlick, CEO and founder of GirlzWhoSell, joins us to share her passion for empowering the next generation of female sales leaders. Heidi highlights sales as a collaborative, problem-solving process that goes beyond mere transactions, emphasizing the importance of a servant selling mindset for success. Redefining Sales Leadership (10:17) Paul and Heidi discuss the evolution of sales leadership, with Heidi highlighting that e...

May 31, 202445 min

Transformative Sales Strategies │ Mike Esterday

There's a common thread that connects the passion of salespeople and it goes beyond the rush of closing a deal—it's the stories that drive us. In this heartfelt conversation, we navigate the personal narratives behind the sales drive, such as the profound pursuit of familial respect, and how these stories deepen our understanding of wealth with Mike Esterday, Ceo of Integrity Solutions. Mike is also co-author of a recent sales book - Listen to Sell: How Your Mindset, Skillset, and Human Connecti...

May 24, 202438 min

Adapting to Change and AI │ Frank Cespedes

Join the conversation with Frank Cespedes, a senior lecturer at Harvard Business School as he brings his arsenal of sales wisdom and leadership expertise to our latest episode. Navigating the Modern Sales Landscape (11:42) Paul's question revolves around the difference in the ability of sales leaders to lead themselves and its correlation with the success of their sales teams. Frank discusses challenges sales leaders face, including transitioning from individual contributor to manager, the incre...

May 17, 202440 min

People-First Approach │ Neal Glatt

Scaling a business isn't just about the numbers—it's about the people. From selling popcorn to steering a multi-million-dollar powerhouse, Neal Glatt joins the conversation to reveal the secrets behind assembling a sales force that's not just effective, but extraordinary. Lessons from Scaling Sales Teams (13:41) Neal discusses the transformative journey of scaling a sales team from one to forty million in revenue. He emphasizes the importance of intrinsic trust among team members, which was pivo...

May 10, 202446 min

Sales Leadership Reinvented │ Steve Heroux

Uncover the secrets to being a top-notch sales leader and building a winning sales team with Steve Heroux, CEO of the Sales Collective. In this episode, we dive into the world of sales, busting myths and emphasizing the power of genuine connections. Prepare yourself for a discussion that will completely transform how you approach sales! Building a Culture that Attracts Success (15:01) In a recent conversation, Paul and Steve discussed "pushing and pulling" in sales. Instead of aggressively pushi...

May 03, 202440 min

Value-Driven Solutions │Jermaine Edwards

Join us with Jermaine Edwards, as he shares his learnings on sales leadership, the difference between earning versus proving, the impact of cognitive load, and how we show up for prospects and customers to provide true value. From Indecision to Possibility Exploration (11:56) Paul asks about the gap between earning the right for attention and proving capability in B2B sales, specifically addressing the issue of indecision as a significant barrier. He wonders if his understanding of this gap is a...

Apr 26, 202440 min

Cultivating a Thriving Sales Community │ Mike Stokes

Meet Mike Stokes, the founder of Indicator. Mike is a groundbreaking entrepreneur reshaping leadership in sales. Mike shares his transition from co-owning a laminating business to becoming a pioneer in sales leadership. He provides a refreshing angle on sales, presenting it as a service that goes beyond mere transactions to guide customers in making enriching decisions. Essential Traits and Challenges in Sales Leadership (12:24) Paul and Mike discuss the challenges and essential qualities of eff...

Apr 19, 202440 min

Insights into Effective Leadership │ Paul O'Donohue

Join us as we sit down with the Founder & CEO of SalesStar, Paul O'Donohue. Paul was an electrical engineer turned sales transformation leader, whose entrepreneurial spirit led him to create SalesStar, a powerhouse in the international sales arena. Building a Sales-Driven Culture (17:28) Paul discusses SalesStar's global growth and mindset shift towards achieving excellence in sales transformation. He emphasizes the importance of mindset and root cause analysis in addressing sales challenges...

Apr 12, 202450 min

Wimp Junction │ Jennica Dixon

"The book that took four years of writing, four decades of entrepreneurship, and a thousand espressos to make." Have you ever stood at the crossroads of a crucial sales negotiation, teetering between playing by the buyer's rules and drawing your own line in the sand? Jenica Dixon from Slattery Sales Group joins us to navigate this treacherous terrain, sharing her expertise on 'Wimp Junction' from their book that shakes up the B2B sales playbook. It's a candid look at the power dynamics that unfo...

Apr 04, 202418 min

Transforming Sales Leadership │Raymond Cardinale

CEO of E3 Performance Solutions, Raymond Cardinale takes center stage in our latest podcast episode, bringing with him a wealth of knowledge from his 30-year voyage through the sales industry, from the hustle of New York City streets to the structured halls of Xerox. As the mastermind behind E3 Performance Solutions , Raymond doesn't just tell his story – he opens a playbook of strategies and wisdom that can reshape the way we approach sales excellence....

Mar 29, 202439 min

Redefining Sales Excellence │Kendley Davenport

Join us with Kendley Davenport, CEO of Leadership4Success as he talks about the heart of successful sales: serving others to enhance their lives. For Kendley, sales isn't just about pushing a product but genuinely assisting customers to achieve their goals.

Mar 22, 202446 min

Decoding Sales Success │Barbara Spector

Join the conversation with Barbara Spector , CEO of SmartMoves , as she shares her innovative approach to sales that is shaking up the corporate world. Barbara brings to the table a game-changing philosophy - sales as a puzzle where each piece is a client's need, waiting for the right solution.

Mar 15, 202438 min

Game Plan for Business│Ryan Johnson

Discover how Ryan Johnson, the innovative fractional COO of Three Sparrows Executive Services, translates athletic discipline into business success in our newest episode. With his background as a former athlete, Ryan shares valuable strategies for sales entrepreneurs aiming to improve their performance. From Field to Office (6:42) Ryan shares his journey from being a disciplined athlete to applying those principles in his recruiting career and eventually in executive leadership. Despite not bein...

Mar 08, 202433 min

Sales Leadership and Team Transformation │ Kelly Riggs

Unlock the secrets to exceptional sales leadership that can take your team's performance from good to extraordinary, with insights from Kelly Riggs, founder of the Business LockerRoom. This episode goes beyond the basics, providing a deep dive into the nuances of leadership that inspire action and achievement. We tackle the challenge of transforming potential into stellar performance, discussing the evolution from top-tier salesperson to a formidable sales leader. Kelly shares personal anecdotes...

Mar 06, 202439 min

The Heart of Sales Excellence │ Two Tall Guys

Ever wondered how a deep belief in your product can solidify customer trust? Our guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson, President of Lighthouse Sales Advisors, join us to share their insights into the transformative power of genuine conviction and rapport in sales. They break down why the sales game is more than pushing a product; it's about providing tailored solutions that align precisely with customer values. Nurturing Trust through Talent Development (14:22) The...

Mar 01, 202445 min
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