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Art & Science of Complex Sales

Join us on the Art & Science of Complex Sales podcast by Membrain where we invite various experts from the industry to discuss about different topics in the world of complex sales
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Episodes

Navigating the Evolving World of Sales │ James Buckley

Have you ever wondered what separates an ordinary salesperson from a true sales maestro? As a sales expert and also the director of Sell Better, James Buckley joins us in today’s episode to dissect the landscape of modern sales, revealing the traits and strategies that distinguish top performers. With the sales industry in perpetual motion, we discuss the importance of agility and continuous learning, diving into how the best in the business use technology to their advantage and focus on selling...

Feb 23, 202442 min

Fostering Healthy Leadership (Part 1) │ Chris McAlister

Hitting rock bottom can either crush you or make you stronger. Chris McAllister, CEO of Sightshift, knows this well. He turned his financial struggles into a journey of growth. Today, he shares how shifting from seeking validation to focusing on making a real impact transformed his sales approach. He believes sales is about serving others by addressing their needs, often before they realize them. Understanding Insecurities in Sales (11:45) Paul and Chris discuss the importance of leading for imp...

Feb 16, 202437 min

Cultivating a Culture of Value Creation │ Alan Versteeg

Ever wonder why some sales teams soar while others falter? The answer might lie within the nuances of coaching versus auditing. Join Alan Versteeg, Global Chief Revenue Officer of Growth Matters, as he guides us through the transformative shift from 'cannonball management' to 'cruise missile management,' a strategy that demands real-time action correction to boost sales efficacy. Cultivating a Culture of Value Creation (6:45) This conversation between Paul and Alan focuses on transforming sales ...

Feb 09, 202436 min

Orchestrating Success │Paula S White

In this episode, Paula S. White, the founder of PW Enterprises, delves into her transformative journey—from being a savvy negotiator on a purple bicycle to orchestrating multimillion-dollar sales. Music's Impact on Leadership and Coaching (10:39) Paula S White shares how a concert sparked her passion project on the link between music and leadership. Inspired by the band's energy, she created communication archetypes with a team of experts, highlighting the drummer's role as a metaphor for forwar...

Feb 02, 202437 min

Selling from the Heart (Part 2) │ Darrell Amy

Join us as we welcome Darrell Amy, the CEO of Revenue Growth Engine and Co-host of the Selling from the Heart podcast, as he recounts his journey from a budding law student to a sales expert, and how this transition has honed his expertise in coaching sales teams to drive substantial growth. As he shares his narrative, you'll learn the value of investing in your team and your craft and the significant influence that effective coaching has on individual and collective sales performance. Fulfillme...

Jan 26, 202447 min

Selling from the Heart │ Larry Levine (Part 1)

There's a moment in every sales professional's career when the traditional tactics start to feel hollow, and the hunger for a deeper connection with clients becomes unignorable. That's where Larry Levine comes in, turning the sales game on its head with his philosophy of 'selling from the heart.' In our latest episode, Larry, a master of authentic selling, shares riveting insights into how a service-centric approach isn't just nice to have—it's the lifeblood of sales mastery. With stories from h...

Jan 19, 202444 min

From Coaching to Collaboration │ Yuri van der Sluis

Yuri has devoted his career to helping sales professionals make a positive impact on those around them. He's founder of SalesHookup, and he has a particular passion for coaching and mentoring in sales, going so far as to create one of the first peer-to-peer mentoring technologies in the sales space. Navigating the Challenges of Sales Coaching and Self-Empowerment (13:26) In this conversation, Paul discusses the challenges in sales coaching worldwide, emphasizing the need for someone to guide sal...

Jan 12, 202443 min

The Sales Coaching Revolution │ David Masover

Get ready for a fresh season of the Art & Science of Complex Sales Podcast – it's the Coaching Season! In this episode, we're joined by David Massover, a Sales Management Coach and consultant from David Masover Sales Consulting. Tune in to hear David's journey, from facing challenges as a new salesperson to becoming a skilled coach. He'll share valuable tips about the art of selling successfully. Together, we'll explore how important good coaching and mentorship are in tackling the world of ...

Jan 05, 202440 min

People, Methodology, and Strategy with Prima Resource

For the 50th episode of the podcast, we welcome our guests Fred Lucas and Jon Lucas from Prima Resource . Together, we explore the challenges of hiring salespeople and the importance of using tools and data to predict sales performance. Tune in to hear about their personal experiences with hiring and the crucial role of instinct and experience in the process. Building a Great Sales Team (17:07) This chapter explores the topic of building a successful sales team. We discuss the three key levers t...

Dec 20, 202353 min

Co-Creating Value: A New Approach to Complex Sales with Walter Pollard

Meet Walter Pollard, Founder of Brand Fuzion. He navigates the challenges of complex sales, emphasizing a customer-centric approach and collaboration to create value. Walter urges sales professionals to prioritize delivering value, and shedding biases. This episode explores the essential skills for mastering complex sales. Mindset in Sales and Leadership Importance (8:45) This chapter explores the concept of VUCA - volatility, uncertainty, complexity, and ambiguity - and its impact on our daily ...

Dec 15, 202339 min

Importance of Context and Business Acumen with Dr. Howard Dover

In today’s episode, we welcome Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coach at the University of Texas at Dallas. We discuss the essential role of technology and business acumen in today's sales landscape, exploring the evolution of sales over the past two decades and emphasizing the importance of understanding customer business contexts. Business Acumen in Sales (11:59) This chapter explores the importance of agility in sales and its impact on sales effectiven...

Dec 11, 202348 min

Podcast: Exploring Complex Sales Strategies and Success with Derek Baer

Curious about setting yourself apart in the sales industry? This episode emphasizes the golden rule of sales - active listening. Today on the podcast, we welcome Derek Baer - Vice President of Corporate Training, Kurlan & Associates. From his humble beginnings as a golf caddy to an international salesperson, Derek offers his insights into the art of selling. Let’s dive in! Effective Listening and Differentiation in Sales (8:53) Derek, a former SDR turned outside salesperson, emphasizes how c...

Dec 01, 202342 min

Revamping Your Sales Approach with Mike Simmons

Prepare for an exciting episode with Mike Simmons Co-founder of Catalyst A.C.T.S. Mike offers a fresh perspective to redefine your sales approach. In this episode, we challenge the traditional approach to sales, shifting the focus from persuading to buying, to solving the customer's problem effectively. Throughout the discussion, you'll gain valuable insights into strategic sales management, improved practices, and logical, data-driven approaches that promise to propel you in your sales journey....

Nov 24, 202354 min

Unlocking B2B Sales: A Conversation with Ed Porter

Join us in this episode of the Art & Science of Complex Sales Podcast with Ed Porter from Blue Chip CRO. Ed’s insights into building and managing a successful inside sales team are invaluable, with a particular focus on the importance of process adherence. (0:15:38) - Building an Inside Sales Team (8 Minutes) Ed, reflects on his career trajectory, starting from a call center to joining a software company that developed call recording software. He transitioned to building a channel division, ...

Nov 17, 202346 min

Sales Skills and Mindset Barriers with Oliver Tuffney

Switch gears with us as we delve into the mental roadblocks that can hamper a salesperson's performance with sales expert and coach, Oliver Tuffney, Engagement Director from Emerse Group. Sales Skills and Mindset Barriers (14:22) Olly & Paul discuss how through data-backed and objective findings, salespeople can be shown to have the capability and potential to have successful CEO conversations. We then discuss how role practice is key to overcoming this mindset and becoming a successful sale...

Nov 10, 202349 min

The Impact of Data in Today’s Business Landscape: Interview with Ben Tagoe

Have you ever experienced the power of data, how it shapes decisions, and the impact it can have on performance? Our guest, Ben Tagoe, CEO of Objective Management Group (OMG), takes us on a journey where he weaves his experiences in finance, data analytics, and into his current role. Utilizing Data to Improve Sales Performance (8:49) Ben shares a story of how he used Objective Management Group's candidate assessment to make a difficult decision between two candidates he was fond of. The assessme...

Nov 03, 202336 min

Qualification, Coaching, and Culture of Success: Interview With Mark Burton Brown

Are you tired of the push and pull of sales? Then this episode will change your perspective. In an intriguing conversation with Mark Burton Brown from Engagement Partners, we redefine sales as a collaboration and problem-solving process. Importance of Qualification & Disqualification in Sales (09:16) Mark Burton, emphasizes the importance of both qualification and disqualification in business and sales. He shares how disqualification is even more critical than qualification based on his expe...

Oct 27, 202336 min

Rising Above Challenges: Interview with Carrie Richardson

Ever wondered how selling vacuum cleaners door-to-door could possibly lead to owning two of the top sales call center operations in North America? Carrie Richardson, our guest for this episode, has accomplished just that and much more. From Alcoholism to Sales (07:32) Carrie discusses her past struggles with alcoholism and her journey to sobriety, which she achieved in her 30s. She found that in sales, as long as she met her targets, her bosses were more forgiving of her behavior. She talks abou...

Oct 20, 202353 min

Building Trust and Confidence in Sales: Interview with Brian Kavicky

Join us in today’s interview as we welcome the Co-founder of Lushin, Brian Kavicky to share his personal journey from how he started out with electrical wholesaling and ended up in the sales sector. Listen in as he details his early years in a management training program where he faced challenging accounts and learnt the importance of being present in conversations. On-the-Job Learning (8:44) Paul discusses the value of Brian's three-year management training program, which shaped his career. Bri...

Oct 13, 202348 min

Becoming the Happy Sales Manager with Gretchen Gordon

Listen in as we welcome back Gretchen Gordon to explore the practical insights and actionable advice found in her new book, The Happy Sales Manager. With a rich background in sales and management, Gretchen uses her experiences to equip individuals looking to break into sales management, founders handling sales, and sales managers aiming to enhance their performance.

Oct 11, 202325 min

Coaching Your Way to Sales Excellence: Interview with David Mullins

Join us in today’s episode with David Mullins, High Performance Sales Coach. David's a father of seven, a former pastor and a successful salesperson and leader across multiple industries and businesses. His greatest professional gift and joy is coaching people to help them achieve the right mindsets, skill sets and processes to exceed their largest stretch goals.

Oct 06, 202335 min

Building Sales Relationships with Casey Jacox

Join us in this episode with Casey Jaycox, a star sales leader, executive leadership coach, and author of 'Win the Relationship, Not the Deal'. Drawing from his experiences in athletics, sales, and leadership, Casey unpacks how his self-belief paved the way for his success and helped him soar to his potential.

Sep 29, 202340 min

Effective Sales Preparation with Alison Fell

Ever wondered how to prepare for a sales pitch without going down the rabbit hole of 'analysis by paralysis'? Join us as we explore the world of sales with Alison Fell, a seasoned professional who's mastered the art of effective communication and customer-centric selling in diverse sectors.

Sep 15, 202330 min

From Nurturing Relationships to the Importance of Building a Network With Meridith Powell

Join us as we speak with Founder & CEO of MotionFirst, Meridith Elliott Powell. Meridith shares her unique perspective, viewing sales as a process of using information to help customers realize their dreams. It's not about aggressive pitches and closing deals; it's about curiosity, active listening, and understanding. A transformative approach that puts the customer's dreams and goals at the forefront.

Sep 08, 202341 min

The Interplay of Trust, Speed, and Sales in Marketing with Randy Gerson

Ever wondered how speed, trust, and sales intermingle in the complex world of marketing? In today's episode we have our special guest Randy Gerson, CEO of Gerson & Associates. As a standout salesperson at Xerox and an influential marketer, Randy brings a unique perspective to the table that you won't want to miss.

Sep 01, 202344 min

Omnichannel, Hiring, and Leadership with Frank Cespedes

Today we have an incredible mind and author in the world of sales - Frank Cespedes , a senior lecturer at Harvard Business School. Frank is also the author of the recent essential book for sales leaders ‘Sales Management that Works how to Sell in a World that Never Stops Changing.’

Aug 27, 202344 min
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