Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software! Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals. S...
Jun 23, 2025•15 min
Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https://ceryskeneally.kartra.com/page/approaching-schools-bundle This episode of the Approaching Schools P...
May 26, 2025•40 min
If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and there are already hundreds of different providers joining us! If you’re ready to make more money from ...
Apr 22, 2025•16 min
If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme. You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applications close this week! Apply now at https://schoolmarketingsystem.scoreapp.com/ This episode of the App...
Mar 31, 2025•21 min
Turn your school assemblies into sold out clubs! Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks! See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March! This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking ma...
Feb 17, 2025•28 min
If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January! Proud to announce our brand new podcast sponsor for 2025! This episode of the Approaching Schools P...
Jan 20, 2025•21 min
If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com Or if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even send you a free tip sheet to help you improve your score. Finally, come and share your action step fr...
Dec 16, 2024•17 min
If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme. Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months! Go to https://ceryskeneally.kartra.com/page/approachingschoolsacademy before the end of this week to claim this exclusive...
Nov 25, 2024•14 min
Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year. If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academic year before we hit 2025 and get some other cool tools and templates, you need the Approaching Schoo...
Oct 22, 2024•20 min
To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September. Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548 Join the discussion in Approaching Schools Community For Children’s Activity Providers to let me know what other content YOU would like covered in the masterclas...
Sep 09, 2024•14 min
Join my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at https://ceryskeneally.kartra.com/page/on-your-terms Read the transcript for this episode here!...
Aug 12, 2024•26 min
If you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards. Please go to the following website, scroll all the way down to Special Award and Game Changing Supplier, then select “Cerys Keneally - Approaching Schools Academy” at https://whatson4kids.co.uk/awards/vote Get support with your entire Approaching Schools or Nurseries strategy for the next academic year with the Approaching ...
Jul 16, 2024•25 min
In this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of daytime work possibilities. It's essential to get a solid handle on the aims and principles of nursery management and to effectively show how our services match these to craft an enticing proposal. Join me LIVE for the “Get Your Baby Classes Into Nurseries” ...
Jun 17, 2024•24 min
In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems. Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, so next time you market to schools and nurseries set a deadline to maximise your effectiveness. As a speci...
May 13, 2024•19 min
In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider: how to accelerate your sales in different ways the number of touchpoint you need with potential clients where you can find your prospective clients on social media different ways to connect that you may not normally consider Join thousands of like-minded activity, education and therapy providers to learn how to create your very own marketing email or letter te...
Apr 08, 2024•18 min
Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community. We will consider: how we can bring more awareness to your business in your community ways to work out who you can collaborate with why events are an amazing way to increase awareness what 'get paid to get paid' really means As ...
Mar 11, 2024•28 min
I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community. So in today's episode I want to encourage you to do the same and start to understand the impact you are making. I also want to encourage you to think about why you are running your activity business. My 'why' is so powerful for me in keeping going with my business and I know yours can have the same impact t...
Feb 05, 2024•12 min
In this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of this as a provider. We will discuss: what collaborating with schools at the start of the term actually means how we can be consistent in our contact with schools and nurseries mindset the benefits of working a term ahead Join the 5 day free “Approaching Sch...
Jan 08, 2024•29 min
In this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing. In this episode I discuss: how can you make email marketing work for you why hand written letters work in this digital age ensuring your communication is relevant standout subject lines in your emails what content should you include There is so much involved with using these classic communication methods and I would encourage you to t...
Dec 04, 2023•14 min
How do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further. To learn more about this hear me talk about: why enrichment activities are so important how do schools and nurseries choose providers what do successful providers do what does the decision making process look like how to build trust and personal connections The important thing to remember is that the goal is to create long te...
Nov 06, 2023•13 min
In this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you recognise who I'm talking about? Hear me share how to foster partnerships with schools, including conducting research, offering free trial sessions, and following up with personalized marketing efforts. As a special thank you for listening to today’s episo...
Sep 29, 2023•12 min
In this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries. I discuss: some examples of Childrens activity providers and how they have grown their income streams through schools and nurseries the funding routes available how to show the value of what you do how to future proof your business As a special thank you for listening to today’s episode, here is an amazing ...
Sep 04, 2023•18 min
Today's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstart on the academic year and make your business even more easy to work with. As a special thank you for listening to today’s episode, here is an amazing offer from our sponsors to get 50% off class booking software for the first 6 months! ClassForKids is pro...
Aug 07, 2023•12 min
What can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider in today's episode. It's our final live launch of 2023! Join the Approaching Schools Academy for CPD accredited training with unrivalled live support...Learn everything I know building a stable income by working with schools and nurseries so you can have a...
Jul 03, 2023•15 min
In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business. We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also think about how you can develop your business when in reality it was not a business you were hoping to start, you were look...
Jun 26, 2023•17 min
In this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries. We discuss: The importance of showing differentiation within your activity being provided How can you get parents involved Ways that you can use testimonials effectively How do you can highlight the long term benefits of your activity The value of being cross curricular Join Cerys for "The Profitable Provider" 3 Da...
Jun 19, 2023•19 min•Ep. 24
In this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong. We discuss: How you consider the value exchange What are schools looking for for their money What are your next steps after the demo How you can make the process clear for the school or nursery How you can speak their language How you can sell more for longer Join Cerys fo...
Jun 12, 2023•12 min•Ep. 23
In this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out. We will think about: providing and awards and accreditation how you can upsell your services what gives you the edge how to use testimonials and reviews when is a good time to market your service I would love to hear how this lands with you and what you could be doing ne...
Jun 05, 2023•16 min
In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign. We will think about: how you can prep for the campaign what are your goals, aims and objectives the number of touchpoints and follow ups you need for success how many campaigns should you prep per year what methods of communication should you use Have you started to prepare your marketing ca...
May 29, 2023•19 min
In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within. We will discuss: why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your service contract renewals what is the value that you are currently offering within your programme why you should ask for feedback on a regular basis the benefit of assessments and progress tracking sheets how and wher...
May 22, 2023•9 min
