In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events. Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue. I have so many ideas for how you can work with PTA's that benefit both you as an a...
May 15, 2023•14 min
In this week's episode I want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools.
May 08, 2023•16 min
In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about: why a marketing process is key the problems people come up against when approaching schools and nurseries why it can feel icky to handle objections why sales are the next logical step for you when you implement my process The Approaching schools academy is now open. Take a look at the information here to join: Bit.ly/approachingschoolsacademy...
May 01, 2023•12 min•Ep. 17
In this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year. As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have your goals defined, let's consider who you need to surround yourself with to achieve them. So join me and listen to...
Apr 24, 2023•22 min•Ep. 16
In this week's episode I would love to share with my story so far with Approaching Schools. I will discuss: why I have a business that solves a unique problem for a niche business sector the importance of extra curricular clubs to me personally as I was growing up how I built creative confidence creating a business I love whilst travelling the world where the Approaching Schools Academy started how I started to broaden who I was supporting through the Academy I hope from this week's episode you ...
Apr 17, 2023•18 min•Ep. 15
In this week's episode I want us to consider the targets you might want to set to help you bring in more revenue by working with schools and nurseries. Do you worry about setting revenue goals? Or are you motivated more by the number of schools you work with or number of pupils? Whatever your aspirations, let's consider how to establish clearer targets and how you can achieve them. Also, how do we review these targets effectively? I would love to hear your thoughts on this week's episode. Find o...
Apr 10, 2023•21 min•Ep. 14
In today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists. We will discuss: we touch on the ingredients of a good email to schools and nurseries how can we personalise emails who do we choose to contact research about how people respond to a personalised communication how to avoid the spam fi...
Apr 03, 2023•17 min•Ep. 13
Pricing and packaging your services can feel like a big issue. When you look at what providers are charging and what schools and nurseries are paying there can seem to a huge range. So where do you start and what do you need to consider when pricing and packaging your services? In today's episode we will think about: how important it is to have a bespoke pricing strategy for your business does the area you work in or levels of deprivation have an impact on price? how can you support schools to f...
Mar 27, 2023•11 min•Ep. 12
In this week's episode we are exploring funding for your children's activities in schools and nurseries. We are going to be considering a wide range of aspects of the funding so that you can make the most of contacting schools and nurseries. I talk about: how budgets are awarded in schools and nurseries how you can consider making your activity cross curricular the funding formula that is in place ringfenced budgets the importance of figuring out how to communicate the value of what you do offer...
Mar 20, 2023•18 min•Ep. 11
In this week's episode I want to share with you my top tips for creating high converting emails and letters. I will discuss: what content I suggest for high converting letters and emails how you can compel people to respond to you why personalisation is important and how you can do it effectively what happens when your letter or email is generic how long we have to capture the readers attention the call to action Getting replies to your emails or letters from schools and nurseries is often such ...
Mar 13, 2023•16 min
In this week's episode you will learn how to use the STOP system to communicate more effectively with schools or nurseries. We will think about: what actions you can replace to create more success should you pitch in a sales email some of the sure fire ways your emails will get deleted or put in the bin how you can find out what a nursery or school needs what your offer is The key is to be persistent without overwhelming the receiver of your message. I can't wait to find out your thoughts about ...
Mar 06, 2023•23 min•Ep. 9
In this week's episode I want to share with you another way to grow your business. Have you considered getting more daytime work in schools and nurseries? For some of you there might be a worry that you need a teaching qualification or that you're not sure how to fit your activity with the curriculum or Early Years Foundation Stage statutory framework. Worry not, there are so many opportunities for you. Join me to hear about the different types of daytime work available to you and what each of t...
Feb 27, 2023•15 min•Ep. 8
In this week's episode I want to explore with you extra curricular clubs and how you can get more of them into schools. I discuss: what extra curricular clubs are and how they are broader than just after school clubs how to find more hours in the week that you could offer your club how to handle any objections to running clubs in the setting ways to create opportunities within the settings that they might not have considered themselves how you can explore different spaces that can be used within...
Feb 20, 2023•19 min•Ep. 7
In today's episode I want to talk to you about how to follow up with key decision makers in nurseries and schools. I know it can feel demoralising when you send an email or a letter and get no response but are you stopping there? Is there something more you could be doing? I am going to talk about: are your emails working for you? how you feel about following up and how many times is the right amount of times what is expected from decision makers what are the ways that you can follow up? the 3 P...
Feb 13, 2023•16 min•Ep. 6
In this week's episode I want to talk about how you communicate with educators more effectively. The key to this is to make sure that you're speaking their language. How do you do that? I will share: how you can swap language in your communications to match terminology that you would see in lesson plans or. government educational documents examples of language that will be understood by educators some of the acronyms that are used to help you do more research how you can begin to think about why...
Feb 06, 2023•12 min•Ep. 5
In this week's episode we are talking about how you can get a school or nursery to buy into your services. One of the big things we're going to think about is how on earth you communicate value: We will think about: how we can remind potential clients of the value in our activities how do we align with the curriculum or early year framework how to craft a valuable offer so that you can show what you deliver and the benefits it brings creating different offers for different budgets pricing and mo...
Jan 30, 2023•15 min•Ep. 4
In this week's episode I want to help you think about who the best person is to contact in your local school or nursery. Now it's not as easy as it might sound because there are a range of people who might be appropriate to contact. I talk about: who is the right person to speak to and does this vary dependent on the setting? if you're not sure who to contact is there someone that always fits the bill to contact? how do you personalise your email communications? what is the best way to ensure yo...
Jan 23, 2023•16 min•Ep. 3
In today's episode I would love to talk to you about when is the best time to approach schools and nurseries. You might be surprised by the answer! I will discuss: when the right time is to approach schools and nurseries does it make a difference if it is local authority school or a private establishment my methodology that ensures your approach is relevant, useful and valuable the problem that you can solve how you can compel key decision makers to reply to your communication The next Approachi...
Jan 16, 2023•15 min•Ep. 2
Welcome to the very first episode of the Approaching Schools podcast! My name's Cerys Keneally and in this episode I walk you through how my A.C.E background in Activities, Coaching & Education informs the methods I now teach to thousands of children's activity providers who want to get their business into schools and nurseries. You will discover: - The key mistakes I come across with children's activity providers who have tried and failed to get a response - What to do differently to get a ...
Jan 09, 2023•12 min•Ep. 1
Welcome to the Approaching Schools Podcast with Cerys Keneally. Listen in for a short introduction to what this podcast is all about. I can't wait to share my knowledge, tips and expertise with you. View transcript Join the Approaching Schools Community For Children's Activity Providers...
Jan 04, 2023•47 sec0
