What's Working in the Enterprise Space?
Episode description
Shahin chats with Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, about the ins and outs of what's working in the enterprise space.
The episode covers the following:
- The state of today’s enterprise landscape
- The role of PLG in your go-to-market strategy
- The power of events and experiences
- Content sharing
Craig joined Scale in 2022 to help build and manage their Go-To-Market Platform. The Scale GTM Platform delivers critical expertise to help software companies drive efficient hyper-growth.
Prior to joining Scale, Craig was Distinguished Vice President in the Sales Practice for Gartner. While there he advised revenue leaders on their strategic decisions and wrote innovative research on new GTM strategies such as revenue operations and account-based strategy. He joined Gartner in 2019 as part of the acquisition of TOPO where Craig was the co-founder and Chief Analyst.
Craig was a Magna Cum Laude graduate of UCLA. When he isn’t talking about GTM strategy, he is spending time with his wife and three young boys.
Resources mentioned in this episode:
- The JOLT Effect - Matthew Dixon
- The Psychopath Test - Jon Ronson
- C.J Box books
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au