Tired of being seen as sales support? David Heyworth reveals how marketing leaders can break free from the order-taking trap and own the entire go-to-market motion. From building sales discovery teams that report to marketing to creating personalised experiences that win enterprise deals, David shares battle-tested strategies for transforming marketing from a cost centre into a revenue-driving growth engine. Learn why talking revenue (not leads) changes everything, how to build true sales partne...
Jul 03, 2025•39 min•Ep. 239
Welcome to a special programming note! After taking a short break to refresh and refine our approach, we're excited to announce the relaunch of our podcast with some significant improvements. What's New: Brand clarity - We've simplified our name from "Growth Colony: APAC's B2B Growth Podcast" to "APAC's B2B Growth Podcast." Streamlined format - We've tightened up our introductions and optimised our question structure to create a smoother conversation flow that gets straight to the valuable insig...
Jul 02, 2025•3 min
We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you. But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out. Unlocking Company Growth in the B2B Landscape with Sean Ellis How to Think Remarkable in B2B Marketing with Guy Kawasaki Strategies to Achieve More with Less Is there someone you'd love for us to interview? Or, have a topic that you want...
Apr 29, 2025•4 min
Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson , shares with us her hospitality experiences that have shaped her entire approach to B2B. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/iY1yaAORv-Y From navigating customer complaints to helping a guest land a job (thanks to an emergency hotel tie!), this episode also covers... What fear has to do with campai...
Apr 23, 2025•36 min•Ep. 238
How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd , Head of Marketing for Advanced Navigation. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/bm3QGZPpfRc From focusing on storytelling, to navigating complex stakeholder networks, and building account-level influence in one of the toughest B2B sectors out there, this episode also ...
Apr 16, 2025•44 min•Ep. 237
Shahin chats with Christine Law , Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience? How to define ABM The mistakes marketers make Finding the balance between strategy and uplifting the strategy Christine has worked at some of the world's most innovative and open companies, including ServiceNow, Google, Red Hat, and IBM. She and her team established and spearheaded marke...
Apr 09, 2025•33 min
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos , VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/9btCAubJnT0 This episode covers... How Twilio’s APJ team is shaping their global strategy Nicholas’ formula: OP...
Apr 02, 2025•1 hr 10 min•Ep. 236
Joining Shahin and Vinnie is marketing legend, Mark Ritson , Founder of the Mini MBA . From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/FEVkez18g44 This episode also covers... Why small brands struggle Why "trust" doesn't actually matter for strong branding How pricing is the real key to profit (not revenue) The 95-5 rule Why salesp...
Mar 26, 2025•1 hr•Ep. 235
Every day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business pressures emerge overnight. So we spoke with General Manager of Factiva, Traci Mabrey , who shared how AI is transforming risk management. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/9gwL9GMrqKI This episode covers... The biggest risks businesses should be tracking right now How predictive AI is helping companies...
Mar 19, 2025•38 min•Ep. 234
What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey , to chat about how businesses can effectively manage their brand to prepare for, and rise from, a brand crisis. This episode covers... What can cause a brand crisis? What businesses have risen from a brand crisis, and how did they do it? What does proactive crisis management look like? Mark...
Mar 12, 2025•28 min•Ep. 233
"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow , CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat. Find out how Amanda closed a $200,000 deal with the help of AI and why she thinks AI can completely take over the sales cycles with no human involved. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/WflyXGLcjz0 This episode covers... Why AI Agents that do the small, simple tasks don't move the needle. What jobs wi...
Mar 05, 2025•33 min•Ep. 232
Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz . 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/4zPDm1f4gVE This episode covers... From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into... How to use his DAD framework for marketing - Different, Attractive, and Direc...
Feb 26, 2025•24 min•Ep. 231
What's it like to chat with the Ad Contrarian, Bob Hoffman ? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry. 🚨 This episode uses explicit language 🚨 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/OAHVU-MWFDg This episode covers... Making an impression The importance of being skeptical Building your brand and His book, The Three Word Brief About Bob... Bob is a writer and s...
Feb 19, 2025•46 min•Ep. 230
Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge , to uncover how ABM can bridge the gap between Sales and Marketing. This episode also covers... The importance of relationship building in all roles How to deal with rejection as a salesperson and marketer Why Environmental, Social & Governance (ESG) is important About Brynn... Brynn Beetge is the Head of Marketing for Australia and New Zealand and an ESG Specialist, with over a decade ...
Feb 12, 2025•51 min•Ep. 229
Shahin is joined by CEO of VOLTAGE, Corey Morris , to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignments Large Language Models (LLM) and SEO How to build a solid strategy for your tactics to actually work Impostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in...
Feb 05, 2025•40 min•Ep. 228
Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic , the Godfather of MarTech, Scott Brinker . This episode covers... Composable tech stacks The role of AI Agents in workflows ‘Service as a Software’ (not your usual SaaS model) And the future for marketers in this space About Scott... Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 ye...
Jan 22, 2025•44 min•Ep. 227
Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray , to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team. This episode also covers... How to achieve messaging alignment between marketing and sales teams How to stand out to your customers And how team sport can help you approach business resilience and motivation About Caerl... Caerl Murray is an accomplished technology leader with over 20 years of exp...
Jan 08, 2025•36 min•Ep. 226
Legendary author of The Time to Win, and business growth advisor, Jay Baer , joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode. About J...
Jan 01, 2025•50 min
Shahin is joined by CEO of ReadyTech, Marc Washbourne , as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you grow The transition strategies you can implement The team dynamics to make it in the enterprise market ReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 199...
Dec 30, 2024•54 min
Remarkable human, Guy Kawasaki , joins Shahin to tell us about his new book, Think Remarkable , and how Guy's findings can be implemented in not only marketing but in your own life too. About Guy Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also ...
Dec 25, 2024•58 min
Head of Marketing of Finastra, Joerg Klueckmann , joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space. What to expect in the episode... How to sell creative to leadership How to build a great creative team Using AI as a co-pilot With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first. He believes in focus...
Dec 23, 2024•31 min
Stephanie McCredie , Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... How to use AI for account selection Including AI in the customer journey Refining messaging and offers using AI Where AI won't play a role About St...
Dec 18, 2024•42 min
Join Vinnie and marketing leadership expert, Thomas Barta , as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketing CEO and customer expectations Creative opportunities About Thomas... Thomas Barta is the world’s premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research,...
Dec 11, 2024•47 min•Ep. 225
Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed . They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out. This episode also covers... Long-term vs short-term marketing focus Cultivating a niche The importance of understanding P&L How to build trust in your teams and with customers About Ruben... Ruben Ahmed is an award-winning marketer, speaker and the Director of Marketing for HP Australia & New ...
Dec 04, 2024•53 min•Ep. 224
Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser . He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to smash their growth targets. This episode also covers... The role and evolution of being a CEO How to adapt to consumer behaviour and technology development Building company strategy The importance of company values and pillars About Roby... Roby is an entre...
Nov 27, 2024•57 min•Ep. 223
Director of Marketing (APJ) of Smartsheet, Laura Jenkins , shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaigns How to navigate working in a sales-led organisation How to deal with HQ being in a different region Collaboration and budget management About Laura... Laura Jenkins is an award-winning senior B2B marketing professional with 2...
Nov 20, 2024•37 min•Ep. 222
How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so important for marketing to be on the board The do’s and don’ts of getting on the board Your relationship with the CEO and building internal networks The evolution in the market with AI About Anne... With extensive global experience spanning hospitality, market researc...
Nov 13, 2024•40 min•Ep. 221
For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers... The realisation that M&A can be a great growth channel The evolution of leadership Mistakes and fear Balancing life and a business About Nick... Nick Sheehan is the founder and CEO of efex, one of Australia's leading & fastest growing MSP's. Under Nick'...
Nov 06, 2024•58 min•Ep. 220
On this episode, we chat to Kris Rudeegraap , Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer community How to balance transparency and professionalism The strategies and tactics of building a community The future of Sendoso About Kris... Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he ...
Oct 30, 2024•39 min•Ep. 219
Join Vinnie and Ashley Faus , Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought Leader The difference between a Thought Leader, a Subject Matter Expert, and an Influencer Ashley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day... singer, actor, fitness fiend by night! Ashley has handled all aspects of marketing strategy and execution, from pro...
Oct 23, 2024•58 min•Ep. 218
