B2B Influencer Marketing at Sendoso
Episode description
On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space.
This episode also covers...
- How Sendoso built their influencer community
- How to balance transparency and professionalism
- The strategies and tactics of building a community
- The future of Sendoso
About Kris...
Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand.
Sendoso is backed by $150M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC.
Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Resources mentioned in this episode:
- Amp It Up - Frank Slootman
- Marc Benioff
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