Stop Being Just a Data-Driven Marketer
Episode description
Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.
What to expect in the episode...
- How to sell creative to leadership
- How to build a great creative team
- Using AI as a co-pilot
With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.
He believes in focus, simplicity and the courage to be different.
Joerg enjoys a good espresso and rides his mountain bike with passion.
Resources mentioned in this episode:
- Play Bigger
- Own the Room - Amy Jen Su
- Marketing Artificial Intelligence - Paul Roetzer
- Impromptu - Reid Hoffman
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au