Michele Clarke: How to Run a Compelling ABM Campaign
Dec 15, 2021•20 min•Ep. 93
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Episode description
Host Shahin Hoda chats with Michele Clarke, Head of APAC Marketing at Secure Code Warrior to tap into her wealth of knowledge on Account-Based Marketing.
Michele discusses how to run ABM pilot campaigns and her advice for other marketers thinking of embarking on an ABM journey.
Michele has over 15 years of experience in B2B demand generation within the IT & Cybersecurity sector across APAC. She is passionate about driving growth in organisations large and small.
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