How to Turn Webinars Into a Revenue Engine
Episode description
Shahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation.
Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue.
She is passionate about creating tighter alignment between Marketing and Sales teams, and fine-tuning strategies and tactics to achieve marketing and business KPIs.
Resources mentioned in this episode:
- On Mental Toughness - Harvard Business Review
- SaaStr - Jason Lemkin
- Swipe Files - Corey Haines
_________________
For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/
Join the Slack channel: https://growthcolony.org/slack
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au