How to Humanise Your Digital Customer Experience
Episode description
Shahin chats with Matthew Robinson, Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 2023.
Matthew Robinson is the Vice President of Marketing, APJ at Contentsquare, a leading digital experience analytics platform. He has over a decade of experience as a tech marketer and his out-of-office status rotates between 'away scuba diving' and 'on the beach' but what he'll rarely admit is most of this time is spent eating pizza.
The episode covers:
- The trends in digital customer behaviour
- The successful tactics
- The differences between small-market and enterprise
- How to build a customer journey
Resources mentioned in this episode:
- Purple Cow - Seth Godin
- The Diary Of A CEO - Steven Bartlett
- High Performance Podcast
- Boring2Brave - Mark Choueke
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
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