How Boomi Runs Programmatic ABM in APAC
Episode description
Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region.
From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue.
Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product).
Stephanie believes in the power of a fully integrated and personalised customer journey. She counts on AI and ML to improve targeting and optimisation. “It has never been a better time to be a marketer.”
Resources mentioned in this episode:
- Refine Labs - Chris Walker
- Sales Pipeline Radio - Matt Heinz
For the full transcript and show notes, you can find them here
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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
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