Creating Authentic Impact with Purpose-Driven Marketing
Episode description
Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now.
The episode covers the following:
- What it means to be authentic
- What is purpose-driven marketing?
- Important metrics and tactics
- Creating meaning for customers
Sophie comes from a background of digital strategy and marketing where she spent many years focused on the intersection of sociology and technology with the rise of Social Media. Now in a time where consumers are smart and sceptical, Sophie focuses on the power of authentic purpose-driven marketing for the benefit of all.
Ordermentum is transforming the hospitality and foodservice industry through digitisation, with their purpose at the core "to create a more sustainable industry by helping venues and supplier trade smarter", and we dive deep with Sophie on how they are bringing this purpose to life.
Resources mentioned in this episode:
- Elon Musk - Walter Isaacson
- Man's Search for Meaning - Viktor Frankl
- We First - Simon Mainwaring
- Brian Solis
- Lenny's Podcast - Tom Conrad
- Lex Fridman
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au