ABM Talks: How to Transition from Demand Gen to Account-Based Marketing
May 21, 2021•52 min•Ep. 62
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Episode description
In this episode, we discuss how to transition from DemandGen to an Account-Based strategy.
We discuss:
- How your marketing tactics are going to differ for successful account-based engagement
- How you’ll need to change your KPIs and metrics to measure success
- How your relationship and interactions with sales are going to change
- How should you change your approach to account and vertical research
- What tools you will need
ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX.
If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
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