ABM Talks: How to Run Your First ABM Pilot Campaign
Sep 14, 2021•53 min•Ep. 80
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Episode description
In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.
We'll be covering:
- How to select your accounts
- How to engage with sales
- How to approach orchestration and tactics
- What to report on
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
Join the Slack channel: https://growthcolony.org/slack
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