ABM Talks: 5 Things You’ll Need For Your First ABM Campaign
Jun 22, 2021•51 min•Ep. 67
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.
In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.
We'll be covering:
- Who you’ll need on board from the company
- Finding your sales partner
- Clearly outlining your ICP & the accounts your targeting
- Defining your success metrics
- What essential tools you’ll need
If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack
For the best experience, listen in Metacast app for iOS or Android