EP 36: Can Social Media Win Elections?

A big data analytics firm has come out with a list of politicians with the most influence on social media ahead of the 2022 elections. 

Topping the list were Manila Mayor Isko Moreno and Senator Manny Pacquiao. both of them, of course, are said to be gunning for the presidency.

But how big a factor really is social media — especially Facebook — in an election campaign? Can social media win elections? and with physical movement still limited by the raging COVID-19 pandemic are we now seeing a 2022 electoral battle that’ll be fought heavily — or perhaps, mainly — on social media?

In this episode, Christian Esguerra talked to Robin Garcia, President & CEO of WR Numero research.