Compensation Changes in Accounting Firms - Intersection of HR & Marketing with Andrea Sardone, PBMares - Amplify S01E01

Amplify - Season 1, Episode 1. Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms. 

About Our Guest

Andrea Sardone 

Director of Marketing, PBMares LLP

Andrea has over 30 years in various aspects of marketing and communications. Her expertise is in Challenger Brands, digital marketing and creating teams to support it. 

In Andrea’s role as Director of Marketing for PBMares LLP, she takes a lead in the firm’s growth strategy through the promotion of the brand and development of lead generating marketing initiatives for all business units, service lines and industry niches. Sardone also helps develop and implement best practices in marketing, business development support and segment development.

Prior to PBMares, Sardone was the Executive Director of Brand and Marketing for the Colonial Williamsburg Foundation. Prior to the Foundation, she was Chief Marketing Officer of the Raymond A. Mason School of Business for William & Mary after being the School’s Director of Marketing Communications. Additional experience includes serving as Marketing Director of Publications at the University of Pittsburgh for the Katz Graduate School of Business, as well as program manager and technical writer for other companies in Pennsylvania.

Sardone earned her bachelor’s in English and her master’s in Information Science from the University of Kentucky.

About Your Host: Mike Jones

Managing Partner, Resound

Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.

He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.