In this episode, we explore methods for demonstrating marketing ROI to firm leadership with insights from Courtney Kiss, Chief Operating Officer at Johnson Lambert. With a rich background in marketing, business development, and human resources, Courtney shares her expertise on effective communication of the financial impact of marketing efforts. As the current President of the Association for Accounting Marketing (AAM), she brings a wealth of knowledge in strategic presentations and detailed rep...
Sep 23, 2024•22 min•Season 6Ep. 8
Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify
Sep 23, 2024•19 min•Season 6Ep. 7
In this episode, we explore how Artificial Intelligence (AI) is reshaping the marketing industry. Our guest, Blake Oliver, a CPA and CEO at Earmark, shares his personal experience in leveraging AI for various marketing tasks. He discusses how AI-driven technologies have optimized customer insights, personalized campaigns, and predicted consumer behavior with remarkable precision. We delve into the practical applications of AI in marketing automation, content creation, and targeted advertising, s...
Sep 23, 2024•44 min•Season 6Ep. 6
Karl Feldman, a seasoned partner at Hinge disucsses how to navigate today’s competitive landscape, showcasing your expertise is essential for professional services firms With a wealth of experience in content marketing and brand development, Karl has guided numerous firms to elevate their market positioning and achieve thought leadership status. In this episode, we delve into the art of impactful content marketing campaigns. From blogs to whitepapers and videos, discover how these mediums can ef...
Sep 23, 2024•32 min•Season 6Ep. 5
Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify
Sep 23, 2024•19 min•Season 6Ep. 4
Explore the unique challenges and opportunities of being in roles that aren’t always billable but are always valuable. In this episode, Amanda Simmonds, Director of Talent Advisor Services at Spirrall, shares her insights and strategies for effectively advocating for yourself when you’re in a solo role, or a new role. Amanda discusses practical tips for managing workload, gaining leadership support, and showcasing achievements to ensure your contributions are recognized and valued. Whether you'r...
Sep 23, 2024•33 min•Season 6Ep. 2
Learn how to showcase the unique advantages of smaller firms with Kelly Schuknecht from Summit Virtual CFO by Anders. In this episode delve into the strategies that empower small accounting firms to thrive despite resource constraints. Our guest, Kelly Schuknecht, Marketing Director at Summit Virtual CFO, shares valuable insights on leveraging niche expertise and personalized service to make a significant impact. Kelly emphasizes the power of building strong relationships and delivering customiz...
Sep 23, 2024•22 min•Season 6Ep. 3
This episode features Gilbert (Gil) R. Vasquez, Managing Partner at Vasquez and Company , who tells his unique story as leader of one of the largest minorities owned CPA firms while discussing strategies for effectively showcasing your own unique value. This episode explores the importance of gaining valuable experiences and leveraging them to highlight your own personal brand. Gil emphasizes the importance of building credibility through your own brand and challenging stereotypes to be true to ...
Sep 23, 2024•35 min•Season 6Ep. 1
Hear the secrets to qualifying marketing-generated leads with Stacy Dreher, director of practice growth at James Moore & Co., on this episode of Amplify! She’s sharing insights into the intricate process of qualifying marketing-generated leads from the importance of collaboration between sales and marketing teams to the pivotal role of responsiveness in lead management. Listeners gain a comprehensive understanding of the strategies and tactics she’s employing to maximize conversion rates and...
Apr 10, 2024•29 min•Season 5Ep. 7
An increase in the use of digital platforms requires you to align advertising strategies with consumer behavior. In this Amplify! podcast, Sean Smith, chief marketing officer at Schneider Downs, delves into the nuances of digital advertising from key metrics for measuring success to different ad types to budgeting with continuous monitoring. Also, hear how innovative partnerships and creative content are helping firms engage audiences in the competitive digital landscape, ultimately driving bran...
Apr 10, 2024•26 min•Season 5Ep. 6
Embrace data-driven decision-making in your marketing endeavors and leverage insights to optimize your campaigns for success! In this Amplify! episode, Apoorv Dwivedi, strategic marketing advisor and founder of Fixyr Marketing, divulged the intricacies of successful digital marketing campaigns. Crafting effective strategies starts with clear objectives and audience segmentation. From delineating various types of email campaigns to discussing the nuanced approach required in the accounting indust...
Apr 10, 2024•22 min•Season 5Ep. 5
Ready to elevate your content strategy and drive meaningful conversion? In this episode of Amplify!, we delve into content creation and its impact on digital conversion with Anna Khayet, a marketing consultant for fintech and accounting firms. You must craft content that resonates with audience pain points, aligning with user needs and SEO insights. From diverse content formats to the strategic utilization of video and gated content, you can optimize content for maximum engagement and conversion...
Apr 10, 2024•22 min•Season 5Ep. 4
How can technology enhance your processes and drive growth? In this episode of Amplify!, Danny Estrada, vice president of consulting at Rare Karma, delves into the pivotal role of marketing technology in lead generation for accounting firms. CRM adoption is an important component, but you also have to look at how it integrates with other firm technologies. Listen in to discover actionable strategies to maximize ROI, enhance client experiences and stay ahead of emerging trends in MarTech. For mor...
Apr 10, 2024•40 min•Season 5Ep. 3
Empower your accounting firm for success in the digital era! Brian Swanson, Chief SEO strategist with FlashPoint Digital Marketing, discusses the evolving landscape of digital marketing in this Amplify! podcast. Thought leadership and strategic content creation are driving growth and differentiation. By leveraging digital channels and focusing on value-driven content, accounting firms can attract clientele in an increasingly digital marketplace. Plus, he talks about the impact of AI on SEO and t...
Apr 10, 2024•48 min•Season 5Ep. 2
Discover the secrets to successful digital marketing in this Amplify! podcast discussion with David Toth of Winding River Consulting. He talks about the profound transformation in lead generation driven by the shift to digital platforms and highlights success stories where clients secured substantial deals originating from online interactions. There is untapped potential for digital marketing in accounting and he’s sharing tips to help firms maximize the impact of their digital marketing efforts...
Apr 10, 2024•35 min•Season 5Ep. 1
The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences. This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&...
Nov 17, 2023•40 min•Season 4Ep. 7
When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management. As we talk all about the business development professional role in accounting firms in this season of Amplify, you aren’t going to want to miss this episode that explores how you manage these types of professionals. Nikki Bergersen, principal and director of sales at Rehmann, dives into the secrets to effective man...
Nov 17, 2023•35 min•Season 4Ep. 6
A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more. Be sure to listen in to hear ...
Nov 17, 2023•37 min•Season 4Ep. 5
Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how BDEs and marketing can work together. Chris Perrino, principal of business development at Barnes Dennig, talks about the marketing BD ha...
Nov 17, 2023•36 min•Season 4Ep. 4
Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how firm leadership should work with a business developer and vice versa. It features Adam Klein, chief growth officer at Bennett Thrasher and a former BDE himself, who shares...
Nov 17, 2023•31 min•Season 4Ep. 3
How do you compensate a business development professional, striking the right balance between base salary and commission? Understanding your goals is the first step. In this season of Amplify we’re diving deep into the role of business developers. And, in this episode, we’re turning to Ty Hendrickson, the leader of sales training and business development coaching at Inovautus Consulting, to talk about how you compensate these professionals. Compensating a business development executive is quite ...
Nov 17, 2023•32 min•Season 4Ep. 2
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections. In this season of Amplify, we’re exploring the role of business development executives in accounting firms. To kick things off, Danielle Reynolds, business development manager at Whitley Penn, shares her personal story from health promotion to becoming a key figure in business development. Be sure to listen in to hear how th...
Nov 17, 2023•50 min•Season 4Ep. 1
In the latest season of the Amplify podcast - powered by AAM, we’re diving deep into the various industry trends in accounting firm growth. In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with Heather Esposito, Director Learning, Development and Colleague Engagement at BPM. Their discussion centers on the power of showing people they matter in accounting firms. Listen in. This is a must-not-miss episode! About Our Guest Heather Esposito Director Learni...
Oct 27, 2023•35 min•Season 3Ep. 6
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry. Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenge...
Oct 27, 2023•27 min•Season 3Ep. 5
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry. Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges fac...
Oct 27, 2023•26 min•Season 3Ep. 4
Welcome to the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Kathleen O’Toole, Partner and CMO of PKF O’Connor Davies about the impact of marketing on accounting firm operations. Kathleen is a multifaceted marketing and communications professional with extensiv...
Oct 26, 2023•24 min•Season 3Ep. 3
We are thrilled to announce the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future. With this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Josh Beck, Managing Partner of MarksNelson about the importance of strategic planning with advisory services as a focus for the growth-minded accounting firm. Josh Beck has led Mark...
Oct 26, 2023•22 min•Season 3Ep. 2
We are thrilled to announce the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Cheryl Foster, Chief Growth Officer for HCVT, to discuss why employee experience must be a strategic priority for accounting firms and how to get there. Cheryl’s a key advisor to ...
Oct 26, 2023•18 min•Season 3Ep. 1
We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM ! In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Allan Koltin, CEO of Koltin Consulting , to discuss how mergers, acquisitions and private equity should be considered in the strategic planning of accounting firms. Allan's expertise and extensive experience are well known across the accounting industry. He helps firms with numerous se...
Apr 07, 2023•19 min•Season 2Ep. 6
We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM ! In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Kimberly Ellison-Taylor, CEO of KET Consulting to discuss the importance of making DEI a strategic priority for accounting firms. Tune in as Angie and Kimberly dive into DEI and it's importance in accounting firms' strategic planning. About Our Guest Kimberly Ellison-Taylor is a Global...
Apr 07, 2023•26 min•Season 2Ep. 5
