The guest on today's episode is Faith Denniston. She is an Amazon expert with over 7 years of experience, an unrelenting thirst for knowledge, and an undeniable love of all things SEO and PPC! A Senior Brand Manager at My Amazon Guy, she helps sellers succeed and grow on Amazon's platform and navigate all of its many challenges. When she's not busy dominating Amazon's ever-changing landscape, you can find her curled up with a good fiction book or hanging out with her trusty sidekick and feline f...
Apr 11, 2023•1 hr 6 min•Ep. 223
The guest on today's episode is Keith O'Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising str...
Apr 06, 2023•1 hr 4 min•Ep. 222
The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell do...
Apr 04, 2023•1 hr 7 min•Ep. 221
The guest on today's episode is Aaron Singer. He is the Chief Strategy Officer and Chief Legal Officer at BRANDED. Legal, operations, and people executive experience in designing and implementing strategic initiatives across all functions of the business. Expertise in taking companies public through IPO and SPAC transactions, corporate and finance transactions (including M&A, equity financing, debt financing, and turnarounds), organizational management (including the development of initiativ...
Mar 30, 2023•1 hr 1 min•Ep. 220
The guest on today’s episode is Mordechai Hoffmann. He is a seasoned Amazon/e-commerce seller with over a decade of experience in the industry. He is passionate about sharing his wealth of knowledge and experience with others, and has established himself as a respected figure in the field. Currently, he serves as the Director of Red Moose Shoe Care, where he utilizes his expertise to help drive the company's growth and success. In his upcoming talk titled "Leveraging Your Brand Story," Mordechai...
Mar 28, 2023•1 hr 4 min•Ep. 219
The guest on today's episode is Dr.Chas Fox. He has 25 years of experience in the area of operations, sales, marketing, and communications in the consumer goods market. He has a history of success in building teams of exceptional people. His experience is focused on both wholesale and direct-to-consumer markets. He specializes in turning around financially stressed companies by designing and implementing new strategies with multichannel customer touchpoints. His cognate for the doctorate in busi...
Mar 23, 2023•1 hr 3 min•Ep. 218
The guest on today's episode is Chad Rubin. He leads Profasee’s operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He’s also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. In today’s episode, he discusses assigning the right price to your products. Takeaways: Having a dynamic pricing structure can m...
Mar 20, 2023•1 hr 6 min•Ep. 217
The guest on today's episode is Rick Wong. He is the founder of the Amazon PPC Agency SellerMetrics, previously he was an Amazon seller and was able to achieve a 7-figure exit in 2020. Other than geeking out on Amazon PPC he likes to spend his time playing beer league hockey with his other out-of-shape friends and taking his daughter to her dance classes. In today’s episode, he discusses deconstructing success with amazon PPC. Takeaways: If you are launching a completely new product, you will ha...
Mar 17, 2023•1 hr 5 min•Ep. 216
The guest on today's episode is Stephenie Rodriguez. She is a Keynote speaker, serial entrepreneur, big data evangelist, Founder of WanderSafe , WSL Alumni, and mentor. Innovation is her driver, and she is on a mission to impact 1 billion lives by 2025 in support of the UN Sustainable Development Goals. After leading digital strategy and transformation projects for multinational, multibillion-dollar travel companies including SSP - the food travel experts and Club Med for the past 10 years, she ...
Mar 15, 2023•56 min•Ep. 215
The guest on today's episode is Dana Mavros. She is an executive leader with a 25+ year career in the Electrical Industry. She is a leader in Business Development, Strategy, E-Commerce, Market Penetration, and Sales and Marketing. Her impressive Business Administration background allows her to quickly assess organizations and determine areas for opportunity and growth. She holds an MBA in Finance from The University of Chicago Booth School of Business. In today’s episode, she discusses how to bu...
Mar 13, 2023•1 hr 7 min•Ep. 214
The guest on today's episode is Dima Kubrak. He is an 8-figure Amazon seller and founder of Sellerise and ASAP Warehouse . He has been running his own businesses since he was 19 years old and knows what it takes to succeed on Amazon. He is a TOP Amazon & eCommerce events speaker, mentor, and coach. In today’s episode, he discusses defining the right strategy for the right keywords. Takeaways: When doing keyword research, you need to make decisions based on sales volume and not according to t...
Mar 10, 2023•1 hr 4 min•Ep. 213
The guest on today's episode is Izabela Hamilton. She is a highly respected keynote speaker, business strategist, and advocate for wealth creation who has devoted her life to helping others achieve financial freedom. She is the CEO and Founder of RankBell. She is a technology enthusiast passionate about all things AI, blockchain, brain development, mindset, power, intelligence, spirituality, and personal growth. She is on a mission to inspire and help entrepreneurs build and grow profitable busi...
Mar 07, 2023•1 hr 8 min•Ep. 212
The guest on today's episode is Shan Shan Fu. She is the founder of Millennials In Motion. It is a Miami-based e-commerce brand that specializes in high-quality, fashionable, clothing & accessories and more to support charity. Also, the Head of Business Development for Trivium Group which helps in managing Amazon ads for brands. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. In today’s episode, she discusses leveraging etsy f...
Mar 04, 2023•57 min•Ep. 211
The guest on today's episode is Mark Goldfinger. He is the Vice President of Growth and Business Development at Unybrands. His tenure holds extensive expertise in startups' growth and international expansion, most notably at WeWork. Having occupied many senior roles concentrated on hiring and building sales teams, opening businesses in new markets, building strategy in existing markets, and helping to overcome obstacles in priority markets, Mark holds expert knowledge of what it takes to find a ...
Mar 02, 2023•58 min•Ep. 210
The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to c...
Feb 28, 2023•1 hr•Ep. 209
The guest on today's episode is John Hefter. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence. As a former Senior Vice President, He curated grand design and product develo...
Feb 25, 2023•1 hr 3 min•Ep. 208
The guest on today's episode is Michael White. He is an entrepreneur/model/musician. He is the founder of Wallace White Co a watch company, After graduating with an economics degree from Northwestern University, He worked at Strategy&, PwC doing corporate strategy for 2 years. He built a brand community with robust social media platforms on Instagram, Tik Tok, Twitter, Pinterest, and LinkedIn where his customers love and champion the brand. He led investor meetings that resulted in a six-fig...
Feb 23, 2023•59 min•Ep. 207
The guest on today's episode is Arik Oganesian. He is a seasoned entrepreneur, a former amazon seller, and a partner at Pilot Wave Holdings, an acquisitions firm. He currently leads the eCommerce vertical and has a wealth of experience in leveraging technology and analytics to transform products and businesses. Prior to joining Pilot Wave, Arik co-founded Tapuya Brands, an Amazon brand accelerator. With his background in engineering, data science, and M&A, Arik is committed to the belief tha...
Feb 21, 2023•1 hr 3 min•Ep. 206
The guest on today's episode is Toni Raehalme. He is an accomplished 8-figure Amazon seller and coach. With a team of over 40 employees from the Philippines, he has made a name for himself in the e-commerce industry. His expertise extends beyond just selling on Amazon, as he is dedicated to helping entrepreneurs establish their presence on the platform and build a top-performing team. He provides valuable insights and strategies for building a strong brand, optimizing product listings, and findi...
Feb 18, 2023•1 hr 3 min•Ep. 205
The guest on today's episode is Reggie Young. He is a 7-Figure eCommerce entrepreneur and Exit Planning Advisor. Within 1 year he was able to sell his first Amazon business and reach 7 figures. His mission now is to help others find, start, scale, and sell their online business while continuing to operate his own. In today’s episode, he discusses slowing down to discover the fundamentals of success. Takeaways: If you are stuck on a problem you can't solve, it is better to slow down and do someth...
Feb 16, 2023•1 hr 5 min•Ep. 204
The guest on today's episode is Matt Rosenthal. He is a Senior Brand Manager at Perch, a leading consumer goods company that buys and builds brands sold online and in stores across the globe. Prior to joining Perch, He worked as Director of Marketing at Pure Hockey, the nation's largest specialty hockey equipment retailer, where he led a team of marketing professionals focused on improving customer acquisition, retention, and lifetime value, and also oversaw all customer-facing marketing communi...
Feb 14, 2023•1 hr 1 min•Ep. 203
The guest on today's episode is Jay Perkins. He has a decade of experience in e-commerce. He got his start in e-commerce while in sales at a major e-commerce software provider and started his first business on the product he sold. He specializes in sales and creative marketing to help build communities of raving fans for brands. He successfully exited his first brand in a transaction with one of the largest e-commerce aggregators in the world and now works on building his new project, www.living...
Feb 11, 2023•1 hr 1 min•Ep. 202
The guest on today's episode is Omer Muhit. He is a successful Amazon seller who specializes in reselling books. Over the years, he has sold millions of books. His computer science background has been a significant asset to his business, as it allowed him to co-found a software company that provides powerful tools and services for other Amazon sellers. In today’s episode, he discusses retail arbitrage, an alternative business model for online arbitrage. Takeaways: Selling used books can earn you...
Feb 09, 2023•1 hr 11 min•Ep. 201
The guest on today's episode is Ben Donovan. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.In today’s episode, he discusses constructing a package insert that gets results. Takeaways: Building a brand is m...
Feb 07, 2023•1 hr 4 min•Ep. 200
The guest on today's episode is Will Haire. He is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. In today’s episode, he discusses explor...
Feb 04, 2023•1 hr 2 min•Ep. 199
The guest on today's episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces. Takeaways: The most important thing that brands need to know before expanding into European marketplaces is compliance. The easiest way to enter the European market is...
Feb 02, 2023•1 hr 3 min•Ep. 198
The guest on today's episode is Paul Willmes. He is the Vice President of Products at Juvo+. He has 20 years of experience driving product development, production management, operations, marketing, and sales in the US and internationally. He Built companies from the ground up and helped established companies grow revenue, profitability, and operational efficiency. He has a track record of success with startups, early stage, and post-IPO companies In today’s episode, he discusses Building a Portf...
Jan 31, 2023•1 hr 4 min•Ep. 197
The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10. He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager. His Amazon Specialties: - PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads) - Competitive Keyword & ASIN Research (utilizing latest 3rd party tools) - Product Listing Optimization (in...
Jan 28, 2023•1 hr 4 min•Ep. 196
The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up. Takeaways: Do not run too many campaigns. You have to have keyword research. Use long tail keywords for a cheaper cost. First, you have to s...
Jan 26, 2023•1 hr 8 min•Ep. 195
The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results. Takeaways: Use your prod...
Jan 24, 2023•1 hr 2 min•Ep. 194
