Today's guest is the Billion Dollar Brand Maker and a philanthropist. She is the Founder and CEO of International Retail Group, LLC, a boutique retail management and consulting firm, Linda works with such noted brands as Flip Flop Shops, ABC Mouse and Barbell, to name just a few. Takeaways: It’s really essential to being successful when you're a retailer is recruiting, hiring and training. You need to allow your people to post to do tick tock Instagram to build the brand so that people can come ...
Nov 05, 2022•1 hr 2 min•Ep. 160
Today's guest is a lifelong entrepreneur. She is the founder & CEO of Chicastic, an online fashion accessories' business. She is a branding expert in clothing, handbags and accessories categories, as well as, an expert on all things Amazon. She is also a Digital Marketing Consultant, working with big businesses on their online selling and advertising strategies. Takeaways: Keeping track of what you are doing, and then checking against the numbers and tickets. You need to put so much more pla...
Nov 03, 2022•1 hr 3 min•Ep. 159
Today’s guest is a lifelong entrepreneur by that I mean since his childhood, so he started building businesses when he was little. He's currently the founder of Kick Smith's and he's an avid golfer and heavily into cooking and movies. Product Manager at Dayspring cards, and worked full time. Takeaways: It's important for private labels to protect themselves and protect their brand. The most important thing that'll give you the history of the listing. And you really need to have a good understand...
Oct 31, 2022•59 min•Ep. 158
Today’s guest is an advertising executive turned entrepreneur with a passion for leveraging creative thinking to build businesses and ultimately help brands survive and thrive. She spent three decades in beauty industry and passionate about mentoring women to be entrepreneurs. She is the Co-Founder & CEO of MASAMI. Takeaways: It's important to have a community of like-minded people who are similar to you, and that they're trying to do a similar thing. It always depends on the category, like ...
Oct 27, 2022•1 hr 3 min•Ep. 157
Today’s guest is a lifelong entrepreneur and e-commerce business owner who started his business in China. He is in kitchen eco-product based. He is the founder and host of The Seller Process, a weekly podcast that aims to empower Amazon sellers and ecommerce entrepreneurs with the right systems and SOPs to accomplish more in their business with less time and effort. Takeaways: Setting up your company in one of these tax havens, it might be an option for you. Tax havens are, for example, Hong Kon...
Oct 22, 2022•1 hr 6 min•Ep. 156
Today’s guest is a seasoned retail professional turned serial entrepreneur and inventor. Jeff Leitman is the Founder & CEO of Killer Concepts & Rocksteady Corp. Jeff shared how to create variations of the same parent product, how to use bundles to launch new products, and what changes to Amazon FBA mean for sellers looking to grow internationally. Takeaways: By creating a landing page with multiple ASINs and then driving traffic to that site, you can increase your conversions and Amazon ...
Oct 20, 2022•1 hr 6 min•Ep. 155
Today’s guest is a lifelong entrepreneur, a former Amazonian, who started a company and successfully exited in 18 months. She is a branding expert in the home, fashion, and shoe categories. Dani May is the Principal Management Consultant at May Consulting & Strategy Development. Dani shares the secret to making a great first impression on your PDP, how to optimize your product images, and why your description still matters even when using A-plus content. Takeaways: A customer’s first impress...
Oct 18, 2022•1 hr 1 min•Ep. 154
International ecommerce marketplaces present a great opportunity for Amazon brands to grow and sell their products to a much larger consumer base. Rob Schad is the Senior Marketplace Manager at Pangaea and oversees selling operations across all multiple marketplaces for Meridian and Lumin Skin. Rob shares what it takes to bring your established D2C brand to Amazon, how to successfully launch your brand into international markets, and why spending time on localized content pays dividends when sel...
Oct 13, 2022•56 min•Ep. 153
Today’s guest is a visionary, public speaker, inclusive technologist, and Fashion and Industrial Designer that helped the first blind person to complete the NYC marathon without assistance. Keith Kirkland is the CoFounder of WearWorks, which invented a navigation system that removes the need for sight and sound. Kieth shared his incredible journey that led to the start of WearWorks, how his team in navigating the eCommerce world, and how you can use Amazon to test your ad spend. Takeaways: Even ...
Oct 11, 2022•1 hr 1 min•Ep. 152
Today’s guest started in tech and became a multi-millionaire at the age of 33 when she sold her company. Then she transitioned into the fashion industry when she put Denver on the fashion map. Karmen Berentsen is the Owner of A Line Boutique and the author of Learning to Fly . Karmen shared the story of how she created her company, why Amazon is great for selling your self-published book, and what writing a book actually entails. Takeaways: Clothes are powerful. The clothes you wear send a messa...
Oct 06, 2022•1 hr 10 min•Ep. 151
Today’s guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert. Takeaways: You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a significant...
Oct 04, 2022•59 min•Ep. 150
There is a lot of murky water around how Amazon works and how to optimize your ad spend. Today’s guest went from building control panels for aircraft selling on Amazon and eventually became a master of PPC. Bernard Nader is the Co-Founder of PPC Maestro and an incredible Amazon expert. Bernard shares how to approach launching a new product on Amazon, making the most of Amazon PPC ad spend, and what you need to do before hiring help to grow your brand. Takeaways: Before thinking about advertising...
Sep 29, 2022•56 min•Ep. 149
Establishing your brand is hard to do through channels like Google and Facebook, but Amazon offers an easier opportunity. Durk Price is a 3 decade veteran of ecommerce and digital marketing and the Founder & CEO of eAccountable. Durk reveals how to set your brand up for success on Amazon, what ROAS your should expect from your campaign, and whether you should start on Amazon or on your own website. Takeaways: So much of starting a direct-to-consumer brand online comes down to the brand. Many...
Sep 27, 2022•1 hr 3 min•Ep. 148
Most people know about optimizing your title, bullets, and A-plus content to include keywords, but today’s guest knows how to find hidden keyword fields that can push your listing up the rankings. Nisan Bal is the Head of Amazon Advertising at Seller Interactive and has over a decade of experience in all aspects of E-commerce. Nisan shines a light on the challenges of selling on Amazon internationally, the additional ways to add important keywords to your listing, and how you need to track and u...
Sep 22, 2022•1 hr 2 min•Ep. 147
Your success on Amazon comes down to the story that you tell through every aspect of your listing, product, and customer experience. Matthew Tucker has been in digital marketing for over a decade and he is now the CEO and Founder of King E4. Matthew shares what to focus on when telling your story, how to optimize your brand’s numbers, and what the benefits of storytelling are for your brand. Takeaways: While your numbers are great to tell you what to optimize, you need to build a great brand wit...
Sep 20, 2022•55 min•Ep. 146
Successfully selling on Amazon starts a long time before you launch your first product listing. Today’s guest has been there and is letting you know how to do it. Kelly Rodriguez is the creator of Gumbell and a fearless entrepreneur. Kelly shared some of the mistakes she made on Amazon in the beginning, how she developed her methodology for creating a product and selling it on Amazon, and her amazing entrepreneurial journey so far. Takeaways: When you are selling a product that comes from a pass...
Sep 15, 2022•1 hr 1 min•Ep. 145
Even though you are focused on building your company, you need to be thinking about successfully exiting the business when the time comes. Josh Dittrich is a former Amazon seller with multiple successful exits, the author of Aggregator Navigator , and the Founder of Branded Seller.com. Josh shares how to have a long-term view of your Amazon Brand, how to maximize your brand’s profit and valuation, and how to navigate the process of selling your company. Takeaways: When you build a business on Am...
Sep 13, 2022•1 hr 1 min•Ep. 144
Selling on Amazon from the start of a company’s launch provides unique perspectives because of the unique challenges and opportunities it comes with. Today we have two great guests, the first of which, Catherine Harpe Neal, is the Director of eCommerce at Parch Spirits Co and also runs a foster home for dogs. Along with Catherine, Ila Byrne is the Co-Founder of Parch and has some amazing experience from leading innovation at Diaggio. You’ll get some great advice on the process behind launching o...
Sep 08, 2022•1 hr 1 min•Ep. 143
Everyone loves a free sample, but did you know that you can use the power of Amazon to get samples of your product into consumers' hands? John Willkom is an omni-commerce expert, the Senior Vice President & Head of Ecommerce at The Mars Agency, and the author of the Amazon best-selling basketball book, Walk-On Warrior . John explains his unique approach to building brand awareness on Amazon, what’s on the cutting edge of ecommerce, and which two metrics you need to stay on top of to grow on ...
Sep 06, 2022•59 min•Ep. 142
Successful Amazon brands are a hot commodity for investors, but in order to successfully exit or scale, you need to approach it the right way. Mark Thomann is a kingmaker, a lifelong entrepreneur, and the managing partner of Spiral Sun Ventures. Mark gives a peek behind the curtain to explain what investors are actually looking for when assessing a company. Mark also shares retail best practices, how to pitch your company to investors, and what selling on Amazon can do for business. Takeaways: T...
Sep 01, 2022•57 min•Ep. 141
A proud visionary immigrant, start-up addict, and true entrepreneur, Dean van Zyl is the Founder of National Adhesive which operates multiple brands such as Great Stuff, GlueAngel, THICC, and EISH! Dean shares how to navigate the decision process about where to start with Amazon, what content you need to create great listings, and what to consider when choosing FBM or FBA. Takeaways: Even if your product is available through wholesale retailers, you can reach a larger consumer base through also ...
Aug 30, 2022•1 hr 3 min•Ep. 140
From the outside, the Amazon Ad algorithm looks like a black box that somehow assigns ad placement based on some unknown system, but that’s not quite the case. Today’s guest has almost 2 decades of experience in e-commerce advertising and in AI. Ganesh Krishnan is the Founder and CEO of AiHello.com and is a professional chess player. Ganesh shares the secrets behind how Amazon’s ad system works, where to look for the keyword data you need, and what metrics you need to pay attention to as an Amaz...
Aug 25, 2022•1 hr•Ep. 139
There are so many moving parts when using FBA and if your inventory is falling through the cracks, your margins will whither away. Today’s guest knows all about using your data to uncover and receive the value of your lost inventory from Amazon. Yoni Mazor is the Co-Founder and Chief Growth Officer of GETIDA and the host of the Prime Talk podcast. You’ll learn all about how to hunt down lost treasures from Amazon by using data analytics, where to look for discrepancies in inventory, and how to s...
Aug 18, 2022•1 hr•Ep. 138
There are so many smaller Amazon sellers out there that aren’t living up to the great potential they have. However, Ruben Alikhanyan, the founder of PAS Agency, is helping those sellers find success and build the value of their brand. You’ll learn all about what you need to have when creating an Amazon brand, how to properly use the Amazon Brand Registry, and what is holding your conversion rates back. Takeaways: Having the right creative content in place when you are initially building a brand ...
Aug 11, 2022•1 hr 2 min•Ep. 137
Today’s guest has walked many miles in the shoes of Amazon Sellers and has helped many others sellers along the way. Lesley Hensell has been a seller on Amazon for over a decade and is the Co-Founder of Riverbend Consulting. Lesley helps other Amazon Sellers who have been suspended get their accounts reinstated. You’ll hear how to approach writing your suspension, what Amazon is looking for in your Plan of Action, and how to escalate a problem within Amazon. Takeaways: When your account is suspe...
Aug 04, 2022•59 min•Ep. 136
The launch phase of a new product on Amazon is critical for building momentum for your brand! Matt Botha is an expert on Mergers and Acquisitions of Amazon businesses and the Associate Director of M&A at Elevate Brands. Matt discusses how to build your brand’s presence both online and in person. In this episode, you’ll hear about increasing your BSR using external traffic, using a mailing list for your Amazon brand, and measuring and raising your conversion rates. Takeaways: To build brand p...
Jul 28, 2022•52 min•Ep. 135
For many businesses that have moved to remote work over the past few years, it has been a struggle to develop and instill a company culture with remote employees. Dan Brownsher is the Co-Founder of Partner Trend Nation and the President and CEO of Channel Key. Apart from an amazing Amazon knowledge base, Dan has managed to develop practices to help grow the culture of his companies even when working remotely! You’ll learn about using EOS and Open Book, what needs to happen during your hiring pro...
Jul 21, 2022•1 hr 5 min•Ep. 134
Because of the limitations placed on the global supply chains by the pandemic, Just In Time inventory is no longer viable for many businesses. In light of this, businesses must get more people from more countries involved in sourcing their inventory. Scott Welker-Reyes is the VP of Operations & Administration at Fermob USA and has tons of experience in eCommerce and sourcing inventory from around the world. You’ll hear about how to find international sourcing partners, what to consider when ...
Jul 14, 2022•1 hr 2 min•Ep. 133
Amazon has evolved so much and brands that started as vendors are seeing the benefits of transitioning to sellers. Craig Leslie is the VP & Director of Ecommerce at San Diego Coffee, Tea, & Spice and the Co-Founder & Director Of Ecommerce at LonoLife. Craig breaks down the differences between Vendor Central and Seller Central, why Brand Registry is so crucial, and how to capitalize on your buy box. Takeaways: While Vendor Central allows you to update some content for your listings, S...
Jul 07, 2022•1 hr 2 min•Ep. 132
So many Amazon sellers face the problems that come from wholesalers and distributors trying to resell their products on Amazon. Jessica Beck is the Project & Inventory manager at Grandpa Beck Games and has dealt with these same issues. Jessica discusses her processes to set up the right agreements with distributors, contact unauthorized resellers, and how to protect your listing’s buy box. Takeaways: When you begin selling through wholesale distributors, you need to make sure to control the ...
Jun 30, 2022•56 min•Ep. 131
