Successfully navigating Amazon as a new seller can seem impossible, but today’s guest has the strategy for new product launches that can help! Ashley Kinkead is the Founder and CEO of Private Label Mastery, the host of the Private Label Mastery Podcast, and the author of Million Dollar e-Com Secrets . Ashley outlines the Three by Two Method of testing products, what a great opportunity looks like for Amazon Sellers new and old, and the nuances of expanding your product based on one initial SKU. ...
Jun 23, 2022•59 min•Ep. 130
Creating a new product to sell on Amazon can be as simple as solving a solution to a problem that you have that doesn’t already have a solution. Sean Halpin, the founder of Halpin Solutions, has created many products such as PowerSk8r, DiscTreever, and Putt Anywhere, which have found success on Amazon. Sean discusses his process for creating new products, what you need to know to get on the first page of Amazon, and how best to advertise your products. Takeaways: When promoting your product and ...
Jun 16, 2022•1 hr 2 min•Ep. 129
Launching a new product on Amazon is a big, complicated process, but you don’t have to go in blind! Michelle Ross, a former teacher turned an entrepreneur, is the Co-Founder & COO of Cosmo Technologies. Michelle shares her experience of successfully launching a brand on Amazon and overcoming the challenges that new sellers face. You’ll hear about understanding what your customer really wants, how most effectively use your listing’s content, and what goes into thoughtfully forecasting demand....
Jun 09, 2022•50 min•Ep. 128
You’re probably great at selling your products, but you’re probably not so good at selling your business. That’s where Greg Elfrink, the Director of Marketing at Empire Flippers, comes in to share his expertise from his experience as a broker working to help sellers get the most from selling their business. Take a peek behind the curtain into the tricks buyers try to use to fool sellers, how to properly evaluate your business, and what you can realistically expect to earn from selling your Amazo...
Jun 02, 2022•54 min•Ep. 127
For brands starting out on Amazon, it can be a rocketship ride and you need to have the inventory processes in place to keep up with your growth. Justin Goodwin, The Revenue Accelerator, has built out the systems for many Amazon brands and helped them find success. You’ll hear about what planning tools may work best for your company depending on size, how much safety stock you need to have, and what goes into a startup finding success on Amazon. Takeaways: From an operational perspective, the ar...
May 26, 2022•57 min•Ep. 126
Most Amazon Sellers would rather do anything other than do their own bookkeeping, but they desperately need accurate numbers to make business decisions. Keeping clean records is crucial to e-commerce companies’ long-term success because of the implications it has for scaling and selling the company. Nathan Hirsch went through the same experience as an Amazon Seller and he’s warning everyone from making the same mistakes he made. You’ll learn about the bookkeeping options available to your compan...
May 19, 2022•53 min•Ep. 125
Creating products that disrupt the way people think and act can seem is not something that can be done easily and just overnight. Adrian Chernoff is giving you his incredible methodology for creating new products way ahead of the competition. Adrian has 91 patents so far and won Coolest Invention of the Year from Time Magazine. Strap in for a creativity-charged conversation where you’ll learn about thinking without constraints, hidden secrets for marketing your products, and how to create the so...
May 12, 2022•1 hr•Ep. 124
Discover the secrets for taking your Amazon business to the top of the charts and the first page of results! Sabir Semerkant has found success on Amazon from every starting point imaginable and is passing along what he has learned along the way. You’ll need a pen and paper as you learn about promoting your brand on Amazon the right way, how to rank higher when launching a new product on Amazon, and what you can do when it’s time to sell your Amazon Business. Takeaways: Amazon is a branding platf...
May 05, 2022•1 hr•Ep. 123
Start using product bundles to propel your average order value sky-high while also increasing your margins! Zalman Teldon is an Amazon expert and is letting everyone in on the nuances of product bundles and the early mistakes to avoid when creating bundles. You’ll learn about how to protect your buy box, maintain the value of your brand, and provide the right content to drive conversions. Takeaways: Bundling products can help you succeed on Amazon as their fees rise. If your customers are orderi...
Apr 28, 2022•57 min•Ep. 122
What do you do when your company has a 400% increase in orders after surviving a down year? Cathleen Woodall faced the same challenge and came out on top! Cathleen is now sharing lessons to help Amazon sellers avoid many of the pitfalls she has come across in her own entrepreneurial journey. You’ll learn about how to set up deals with distributors for long-term success, the importance of controlling your brand, and how to maintain critical metrics to keep your listings thriving. Takeaways: When ...
Apr 21, 2022•54 min•Ep. 121
The logistics behind Amazon sellers has been turned upside down over the past few years, but there are ways to keep your supply chain moving consistently. Thankfully Kiah Hagen is here to share some of those ways which have helped her find success despite the challenges. You’ll hear about the benefits of using agents to handle factories and shipping, how to prepare for peak selling seasons, and why you need to be using Amazon’s brand registry. Takeaways: Part of your success as an Amazon Seller ...
Apr 14, 2022•54 min•Ep. 120
The Amazon Launchpad Program presents an amazing opportunity to entrepreneurs starting new brands and yet not many people have heard of it. David Clark knows how awesome this program can be and is passing his knowledge on to you. You’ll learn about the side benefits of crowdfunding, the pros and cons of going into big-box retailers, and what the Amazon Launchpad Program can do for you. Takeaways: Using a Kickstarter or Indiegogo campaign gives your company many benefits beyond just the money rai...
Apr 07, 2022•59 min•Ep. 119
Find the key to achieving success with your brand while selling on Amazon. Join Jeanine Fye in a discussion of how different parts of your Amazon operation impact your overall sales outcomes and which factors are the most important for you to watch out for. You’ll learn about the best practices for using FBA warehousing, how to understand the data you get from Amazon, and some great tips to increase your Amazon conversion rate! Takeaways: Every aspect of Amazon works together in a complex, integ...
Mar 31, 2022•52 min•Ep. 118
Map out your path to success being a seller on Amazon by building out your infrastructure from day one. Robert Gomez, a veteran Amazon seller, is passing along his knowledge from his experiences running two successful brands on Amazon. You’ll learn about when to start setting your company up for scaling, when the right time to use paid ad campaigns is, and which metrics are the most important to focus on during peak selling times. Takeaways: It’s more important for you as a seller to invest a lo...
Mar 24, 2022•52 min•Ep. 117
There are new tools coming from Amazon all the time and some of them go right over the heads of many sellers. Michael Yanez is providing amazing tips for using the new tools like Amazon Attribution and the Brand Referral Program so you can maximize the benefits your brands can get from them. You’ll learn how to increase your traffic while increasing your ROAS, how to navigate the changes to FBA warehouse limits, and how to get started as an Amazon seller. Takeaways: Amazon Attribution is a newer...
Mar 17, 2022•57 min•Ep. 116
No matter what your level of experience selling on Amazon is, you need to get ready to learn from this episode. Barbra Bannon has launched, ran, and sold multiple companies as an Amazon seller. Barbra is giving out critical advice to Amazon sellers of all sizes about what model to follow when creating your brand, how to increase your external traffic, and which KPIs to focus on. Takeaways: The proven model for building a successful brand is as follows: 1. Identify a problem facing consumers; 2. ...
Mar 10, 2022•53 min•Ep. 115
Starting to sell on Amazon can be very hard, especially if you’re selling “dangerous goods” or running three companies at the same time. Dave Terry has done both, finding great success, and now Dave’s letting you know how to do it yourself. You’ll learn about how to approach the launch of your product, the best practices for FBA, and how to get organic sales while decreasing your ad spend. Takeaways: For products that are considered “dangerous goods” on Amazon, the storage options offered by FBA...
Mar 03, 2022•59 min•Ep. 114
Starting up a business on Amazon is completely different from the traditional idea of creating a startup and the process can be very complex. Zach Cohen breaks down this process based on his own extensive experience with startups and selling on Amazon. Make sure you have the right mindset to start, the key clearly defined roles, and processes in place before you get started. You’ll learn about some of the intricacies of FBA and FBM, tracking and analyzing your Amazon data, and creating new listi...
Feb 24, 2022•52 min•Ep. 113
There are so many factors that go into becoming a successful entrepreneur and it’s hard to prioritize and keep track of them. This episode’s guest, Jason Langston, has been walking that entrepreneurial journey for a long time and is handing out tips on which of those things you should really pay attention to and invest your time into. You’ll learn about reinvigorating a business to find new growth opportunities, how your attitude impacts your business, and the pitfalls to avoid when dealing with...
Feb 17, 2022•57 min•Ep. 112
Amazon is a wild landscape of amazing possibilities and great consequences for those who are not aware of what is going on. Michael Anderegg has seen just about everything that Amazon has to throw at him and now he’s passing along those tips in this episode. You’ll learn about the ups and downs of offering product bundles, how to approach analyzing the massive amounts of data to get valuable insights, and when to start planning for peak buying times. Takeaways: A product bundle can have many ben...
Feb 10, 2022•50 min•Ep. 111
In the face of the global pandemic, launching full-time into your own company may seem even more daunting than usual. But this feat is anything but impossible as Brendan Kennedy found out for himself. Now, Brendan is sharing his story and giving other sellers the same tips which he used to find success despite the massive obstacles. You’ll hear about how to drive more traffic to your Amazon store, navigate the launch of your products on Amazon, and optimize your ad spend budget. Takeaways: Befor...
Feb 03, 2022•58 min•Ep. 110
Amazon offers some incredible opportunities for sellers new and old, but it’s hard to find the right choices and maximize revenue through focusing on the data. It’s hard to find someone who’s done better on Amazon than Barry Taitz. Barry passes along some incredible insights into using FBA vs FBM, choosing the right products, optimizing ad spend, and so much more. Learn about how Amazon approaches issues with sellers, growing at your own pace, and the process before you can start selling on Amaz...
Jan 27, 2022•58 min•Ep. 109
Get ready to send your Amazon sales skyward because special guest Wes Brasher is handing out all the tricks and cluing you into all of the misconceptions about selling on Amazon. Wes is helping you figure out how to get your data, what to do with it once you get it, and how to gain the most profound insights from it. Learn about how to drive your ROAS on Amazon, differentiate yourself among the staunch competition, and the best way to think about Amazon from the perspective of a seller. Takeaway...
Jan 13, 2022•1 hr 1 min•Ep. 108
There are lots of new businesses which start selling on Amazon every day and the quest to stand out among them gets more and more challenging. Luckily, Danielle Vincent, an eight-year veteran of selling on Amazon is here to pass on some pearls of wisdom. You will learn about differentiating your products, whether PPC campaigns are more important than optimizing your listings, and planning for peak selling periods. Danielle also passes along tips on launching new products that can only be learned...
Dec 23, 2021•55 min•Ep. 107
“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.” -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr . In this episode, Nick and Junglr ’s Cof...
Nov 19, 2021•45 min•Ep. 106
“You have to look at products that are worth your while and whether you are protected from a pricing standpoint. You don't want to go through all the effort, and then find out that you make zero margins on it.” -Andy Heck Alpin Haus President, Andy Heck started out as a retailer before eventually diving into the online side of the business. As he learned the ins and outs of Amazon selling, he was also able to build an adaptable and efficient system to stay on top of the game. In this episode, Ni...
Nov 12, 2021•41 min•Ep. 105
“If you want Amazon to commit to you, you have to commit to Amazon.” -Samuel Cohen Amazon is one of the most widely-known household names for online shopping these days. That’s why more and more entrepreneurs are hoping to enter this trillion-dollar platform. This week, Nick and Samuel Cohen, CEO of Amazon Consulting Experts (ACE) will bring different perspectives and insights into your journey to becoming an Amazon Legend! ACE offers a comprehensive service for current and future online sellers...
Nov 05, 2021•46 min•Ep. 104
"Even if you have a lot of passion, you have to build a business that works, a business model that scales… You have to build something before you can continue to help others on a larger scale." -Colin McIntosh Founded in 2017 by Colin McIntosh, Sheets & Giggles is a company that manufactures sustainable beddings from high-quality Eucalyptus wood pulp. The company has been making conscious efforts to impact the world with every sheet they make. For every tree harvested, they plant two more. T...
Oct 11, 2021•41 min•Ep. 103
“It definitely is not an overnight success. It is going to take a little while before you can get up and running. Spend the time to do all your research before you dip your foot in the water.” -Meredith Moore LidPal is a customizable cup lid, originally designed as a glass cover to keep drinks from contaminants such as bugs, hookah, debris, and even roofies (date rape drugs)! It can also be used as a promotional product for companies, bars, and restaurants. It is your safety pal, and it is now o...
Oct 11, 2021•26 min•Ep. 102
“Amazon advocates for best customer experience, so you need to be able to translate that into what it means for you, your products, and your services” -Nick Uresin Welcome to Amazon Legends! This podcast will bring real life stories from Amazon sellers. You will hear from CEOs of large companies and entrepreneurs, who became power sellers. Experts specializing in helping sellers AND both former and current Amazon employees will give us an insight from behind the scenes. We will share knowledge y...
Aug 31, 2021•24 min•Ep. 101
