To Set Your Heading, Get Your Position - podcast episode cover

To Set Your Heading, Get Your Position

Sep 11, 20176 minSeason 1Ep. 3
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Episode description

Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!

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