All Things Marketing - A Podcast for Small Businesses

What Is a Content Gap Analysis?

In today's episode of All Things Marketing, we explore the powerful strategy of Content Gap Analysis. Learn how identifying and addressing gaps in your content can elevate your SEO, increase traffic, and enhance user engagement. Discover the three key components: understanding, identifying, and addressing content gaps to boost your online presence. Don't miss it!

Why Google is Applying BERT to Search

A podcast on the introduction of Google's latest algorithm update, BERT.

Why Is SEO Important?

Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions.

Finding Value in the Value Proposition

Digital PR and the Content Distribution Ecosystem

This podcast covers the Content Distribution Ecosystem and how this approach to brand publishing fits in the context of a digital PR program.

5 Essential Digital PR Metrics

Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are.

SEO and Digital PR — Perfect Partners

This All Things Marketing podcast covers the benefits of SEO tools and techniques in setting a digital PR strategy.

Digital PR and the Velocity Effect

In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment?

Are SEO Specialists Replacing PR Specialists?

What is Digital Public Relations

This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR.

Digital Public Relations and the Content Marketing Funnel

This episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector.

What is a Positioning Release

In this podcast, I talk about the differences in the new product press release and a positioning release.

What is the Content Distribution Ecosystem?

Three Ways To Optimize Your Content Marketing Efforts

Most content marketing programs waste a lot of time, effort and money. In this podcast, I cover three things you can do to make your content marketing efforts more efficient and effective.

Organized Chaos and Your Content Marketing Program

Content Marketing and the Birthday Paradox

The Art of the Joke and Effective Creative Strategies

What is a S.W.O.T. Analysis

Use Media Monitoring To Know Your Market Position

A podcast on how to use media monitoring to help clarify your brand's or product's position in the marketplace.

Seven Steps To SEO Success

Digital Public Relations - What It Is, and Isn't

A podcast on Digital Public Relations.

Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events

Blogs, Keyword Relevance and the Google Keyword Planner

A podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.

Tools of the Tirade

To Set Your Heading, Get Your Position

Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!

Understanding the Core Value Proposition

A close-up look at the core value proposition. What is it, what defines it, and how can I incorporate the core value proposition components into my strategic marketing planning.

Integrated Marketing and The Content Distribution Ecosystem