Ready to throw out the cookie-cutter advice and supercharge your childcare marketing strategy? In this powerhouse episode, Sierra from LineLeader sits down with Jeromie from Helppli — a true marketing heavyweight with deep roots in the childcare industry. Jeromie Hill is a former pro basketball player turned entrepreneur and marketing specialist. After playing NCAA Division I basketball in Texas and professionally for the Sydney Kings in Australia’s NBL, he transitioned into business, earning a ...
Jun 10, 2025•1 hr 1 min•Season 4Ep. 1
Explore the ever-evolving world of educational enrichment with industry experts Matt Rogers of Code Ninjas and Megan Bowling from Stretch-n-Grow International. This episode is a deep dive into the intricacies of franchise expansion, the state of the industry (in terms of staffing, marketing & enrollment, and business growth), and how regional economies sculpt the landscape of after-school & children's enrichment programs.
Apr 18, 2024•41 min•Season 3Ep. 11
Transitioning ownership of your childcare business involves more than just handing over the keys to the building. Join Kathe Petchel, ECE Expert, Multi-Site Business Owner, and Business Development Specialist at Hinge Early Education Advisors as she shares her experience helping other multi-site owners develop an exit strategy for their business as they step out of the day-to-day operations and bring in new leadership. Whether you plan to entrust your business to a family member, a team member, ...
Mar 20, 2024•1 hr•Season 3Ep. 10
Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. Plus, we'll explore the innovative role of technology in enhancing ...
Feb 19, 2024•52 min•Season 3Ep. 9
Get ready to unlock the secrets to scaling and growing your early childhood business in this eye-opening episode! Join us as we dive into the dynamic world of the ECE industry and gain invaluable insights from our panel of experts. From the latest strategies in compliance and best practices to leadership training and team building, our esteemed guests share their expertise to help you take your childcare business to new heights. Plus, we'll explore the innovative role of technology in enhancing ...
Jan 19, 2024•1 hr•Season 3Ep. 8
Ever wondered how a small Montessori preschool in a church basement could grow into a thriving chain of seven centres? Our guest for today, Julie Roy, a serial entrepreneur and childcare scaling expert, has done just that. She shares her thrilling journey navigating the challenges of expansion, acquiring culturally diverse schools, and maintaining excellence across all locations. Julie doesn't shy away from the gritty details of her journey. She recalls the hair-raising experience of turning aro...
Oct 12, 2023•1 hr 6 min•Season 3Ep. 7
In this lively episode, we're joined by Cindy Lehnhoff, a true ECE superstar with over 36 years of combined experience as an educator and multi-site manager at La Petite and Learning Care Group. Now the Director of NCCA, Cindy's enthusiasm shines as we dive into the fascinating world of Early Childhood Education (ECE). Together, we'll discuss the ever-changing ECE landscape, especially after the onset of COVID-19. Cindy, with her extensive background, adds colorful insights about the challenges ...
Aug 24, 2023•49 min•Season 3Ep. 6
Are you still struggling to find out what a real Australian parent want from your childcare? Listen in to our under 10 minute podcast to walk through what Australian parents are looking for when they search for care, it might not be what you think! Discover new trends that is coming through the new generation of families. Give us your feedback on what you want to hear next!
Jun 14, 2023•8 min•Season 3Ep. 5
Ruth Ann has a strong history in outside sales, and her expertise lies in executing hyperlocal marketing plans. She enjoys working with business owners to create, employ, and measure ROI for marketing strategies. However, even with the earnest desire to produce effective marketing, most small business owners lack the time to educate themselves on local store and optimized Internet marketing. And that’s where she shines. Check out her childcare strategies blogs: https://rb.gy/vtsaac And get her m...
Mar 22, 2023•36 min•Season 3Ep. 4
Have you heard about the 2023 Benchmark Report? We’ve got you covered! Dive deep into the challenges of the parent experience and what tips or tools can be used to help solve these problems. Listen to our podcast hosted by experts Selene & Pikka from LineLeader as they go through key takeaways from the report in this lively discussion. Download 2023 Benchmark Report - https://lineleader.com/en-au/2023-benchmark-report-download...
Mar 17, 2023•25 min•Season 3Ep. 3
During Black History Month, we honor the remarkable achievements and contributions of Black individuals who have helped shape our world in countless ways🌎 At LineLeader, we're joining the celebration with a special podcast episode featuring a Black History Month Roundtable. In the episode, different members of our team share their thoughts on the significance of Black History Month, how they celebrate, diversity in education and the workplace, and more🙏 We invite you to join us in this celebra...
Feb 21, 2023•35 min•Season 3Ep. 2
Tune in and discover how to: -Manage your entire family journey with less work -Increase family and staff retention -Automate necessary but time-consuming tasks for your staff -Improve performance across your business -Get more time back in your day to focus on what matters most Plus, get an audio walkthrough of the only unified platform that includes full-featured CRM software (customer relationship management), parent engagement app, and CMS (childcare management software) together in one solu...
Dec 21, 2022•50 min•Season 3Ep. 1
Michael Tasner started his own web design business at 15 years old. Now he's the CEO of Local Child Care Marketing and Parent Marketing as well as a published author of several Marketing how-to books. Michael and his team of marketing experts help childcare businesses create digital marketing strategies and systems that build their audience, reduce customer acquisition costs, and increase enrollments. Learn more about Parent Marketing and their services here: https://parentmarketing.com/...
Jun 28, 2022•51 min•Season 2Ep. 9
Beth Cannon is an ECE mentor, speaker, and professional team builder! She loves helping childcare leaders find their purpose, simplify their processes, and create policies that engage and inspire their teams . For more support for developing leaders and building strong teams, check out these resources: Free Master Class - 3 Secrets to go from Chaos to Clarity - April 26, May 3, or May 5 Stuck to Strategy Academy - 12-week Group Coaching Program - starts May 9 Owners + Director's FaceBook Support...
Apr 25, 2022•28 min•Season 2Ep. 8
Chanie Wilschanski, Host of the Schools of Excellence Podcast, is an Early Childhood Leadership Coach, CEO, and Founder of Schools of Excellence. Chanie has worked with hundreds of EC Directors and School Owners who are working to build a School of Excellence with higher staff retention, teacher motivation, parent partnership, and collaborative culture. Download resources to build a culture of contribution: https://schoolsofexcellence.com/blame?utm_medium=partner&utm_source=childcare-crm&...
Mar 22, 2022•40 min•Season 2Ep. 7
Brian and Carol Duprey are certified child care coaches, best-selling authors, and motivational speakers. Having 10 centers of their own, they've learned the ins and outs of how to host a childcare tour that converts. Discover best practices and tips from childcare experts in this episode. GET THEIR BOOK: Child Care Millionaire: Tour Secrets is made up of 67 Tactics and Tips to help the tour giver sell more effectively, increasing tour conversations and making the center more profitable . Get yo...
Mar 04, 2022•38 min•Season 2Ep. 6
Tiny Treasures Preschool has been serving children in Northern California since 1997. Founded by owner Beth Fiori, Tiny Treasures’ goal is to develop the self-esteem, education, and social skills of young children. As Tiny Treasures began to grow, Beth saw a need to modernize lead management and parent communications. She searched for lead management software that could organize family contact information in one place, automate lead follow-up, and let parents schedule tours online . After lookin...
Feb 07, 2022•15 min•Season 2Ep. 5
In this episode, Matt Amoia of ChildcareCRM, Scott Wayman of Kanagrootime, and Sierra Rossing of ChildcareCRM discuss best practices for growing your childcare organization in 2022 based on ChildcareCRM's 2022 Building Blocks for Success report. For the past eight years, we’ve analyzed aggregate data from our expanding customer base—composed of more than 500 childcare organizations with over 4,000 locations across 5 countries—to identify insights and recommendations to scale your childcare busin...
Dec 14, 2021•44 min•Season 2Ep. 4
In this episode, Sierra Rossing is joined by childcare business owner, Child Care Success Academy member, and 2021 Child Care Rockstar - Jamarrion Tabor. Jamarrion is doing amazing things in the Atlanta metro area where she is the proud owner of two 24-hour child care centers. Tulips 24 Hour Learning Academy and Madalyn’s House 24 Hour Child Care Center are committed to offering quality child care for inner-city children. Jamarrion shares how she got started in the childcare industry and the les...
Nov 08, 2021•44 min•Season 2Ep. 3
Lakeshia Nnamani consults childcare business owners, like you, on how to build high-quality preschool programs so you can maximize profits, attract your ideal parents and stand out in the educational community. She supports early childhood leaders by focusing on kindergarten readiness, teacher development, and licensing compliance. In today's episode, Sierra and Lakeshia discuss the importance of operating in licensing excellence so you can achieve your business goals and see your center grow. L...
Oct 26, 2021•31 min•Season 2Ep. 2
Do you feel like you're losing valuable staff and enrollments? Fortunately, there's a light at the end of the tunnel... Employee and family turnover can take a toll on both your mental and physical health, as well as the financial health of your childcare organization. However, Beth Cannon is sharing 3 ways you can retain both your staff and enrolled families . Subscribe to ChildcareCRM: The Blog so you never miss a tip or training: https://blog.childcarecrm.com/ Download the Guide to Boost Your...
Sep 30, 2021•47 min•Season 2Ep. 1
Tony D’Agostino, Founder/CEO of Inspire! Care 360, has spent over 10 years as an early learning and childcare owner of up to six childcare centers in Western New York. He has extensive experience in early childhood as an owner and operator and also led the development of over 6900 hours of early learning curriculum, the 9 Key Development Areas . Prior to the early learning space, Tony led practices in Human Resources (Recruiting, Onboarding, Benefits, Employee Life Cycle, Outplacement, Consultin...
Aug 19, 2021•51 min•Season 1Ep. 23
In this episode, Andrea Dickerson discusses the MOST important part of the touring process right now for 2021. Discover how to handle virtual tours, walk-ins, and scheduled tour appointments with ease, as well as how to get the 'yes' for enrollment from your touring families. Andrea Dickerson is the founder and CEO of IOWNADAYCARE.COM , an organization committed to empowering and equipping childcare business owners. As an award-winning childcare CEO and Entrepreneur, Andrea has been recognized a...
Aug 12, 2021•35 min•Season 1Ep. 22
Chanie Wilschanski is an Early Childhood Leadership Coach and CEO of Schools of Excellence. Chanie began her journey over a decade ago, teaching toddlers at the acclaimed Preschool of the Arts in New York City for 8 years until she continued her path into high studies and earned her Masters in EC and Special Education. In 2015, she started training teachers and school leaders on the HOW part of creating excellence in their schools. In this episode, we’ll be focusing on Chanie’s tips for building...
Jul 29, 2021•37 min•Season 1Ep. 21
There are a lot of factors to consider when you’re trying to market to prospective parents or keep your enrolled families engaged with your center. In this episode, some of the industry's best marketing minds will provide you with tips and tricks for developing better email campaigns to help you grow your business and receive a higher ROI (return on investment). This episode features a recording of a recent round-table discussion webinar. To watch the full webinar, visit: https://youtu.be/yWxy4t...
Jul 07, 2021•47 min•Season 1Ep. 20
In this episode, Sierra Rossing shares how to define your target audience, how to establish personas for your ideal families, and the importance of tailoring your marketing efforts. Andrew Kilday and Robert Cowperthwaite, Co-Founders of Clouta, join the podcast to discuss their lead generation solution that integrates directly with ChildcareCRM. Listen to Megan Bowling's episode about enrichment programs: https://open.spotify.com/episode/3GvnfSZKytzR0LFlH8bmCU?si=qTVa_VvYRS6at1KgsGfB6w&dl_br...
Jun 24, 2021•37 min•Season 1Ep. 19
Megan Bowling is the Vice President Stretch-n-Grow International and an Owner/Director of her own Stretch-n-Grow franchise in St. Pete, Florida. Through her years of experience in the ECE community, Megan knows how preschools can safely partner with programs like Stretch-n-Grow to enhance their curriculum, engage their children, and excite their parents. Learn more about Stretch-n-Grow here: http://stretch-n-grow.com/ece/...
Jun 16, 2021•22 min•Season 1Ep. 18
In this episode, we're joined by Brian Strauss, Demand Generation Specialist at ChildcareCRM. Brian has a background in both marketing and childcare and now focuses on developing targeted marketing campaigns to drive awareness and interest in ChildcareCRM’s product offerings. To read more about building professional email campaigns, read our recent article: https://blog.childcarecrm.com/6-tips-for-stronger-email-marketing-campaigns...
May 27, 2021•44 min•Season 1Ep. 17
Genevieve Carbone, Head of Marketing with Kangarootime, recently published a blog titled “5 ways to increase parent engagement”. In this episode, we discuss COVID-19’s impact on how childhood educators are able to connect with families and what you can do to encourage family retention and engagement at your childcare center(s). Read Genevieve's article, '5 Ways to Increase Parent Engagement': https://www.kangarootime.com/blog/5-ways-to-increase-parent-engagement/ Download ChildcareCRM's Building...
May 19, 2021•25 min•Season 1Ep. 16
Converting enrollment inquiries to center visits and registrations can seem overwhelming, especially with so many other demands on your time and talents. However, there are 3 actions you can take to improve your enrollment conversions... Respond rapidly to inquiries Practice effective conversion skills Initiate continual follow-up Julie Wassom is an internationally-recognized expert in child care marketing and she coaches and consults childcare owners who are interested in developing their sales...
May 04, 2021•36 min•Season 1Ep. 15
