Get ready for a thrilling episode All About Music PR with a friend and true industry trailblazer... the one and only Cat Park, the genius behind Ten Letter PR. As a music publicist, Cat's insights around the world of publications and blogs are pure gold for artists wanting to learn more about music PR and hiring a music publicist. Her music PR strategies have paved the way for Ten Letter artists unmatched success and have helped in navigating the ever-changing digital landscape towards streaming...
Aug 21, 2023•44 min•Season 1Ep. 9
This episode was inspired by a conversation I had with a rapper about how artists know that we "SHOULD" be creating content, but we don't WANT to.
Aug 15, 2023•6 min
A recent, inspiring conversation with a new client sparked the idea for this topic and unpack a method to post about your gigs even if you feel self-conscious.
Aug 13, 2023•7 min
Let's dive deep into the idea of going on tour for the first time and gain insights from Free, the CEO of Elevation Theory. We discuss the fascinating world of musicians touring internationally, different types of local and national tours, and the shrinking the art of going on tour with a live band into Ableton Live or Logic software. Join us as Free shares his wealth of knowledge and experience in the music industry, shedding light on the intricacies of planning and executing successful interna...
Aug 10, 2023•53 min
---- INSIDE THIS VIDEO ----- In this enlightening episode, Ayaz sits down with Issac, a renowned music lawyer with a deep passion for all things related to song royalties. We delve deep into the crucial aspects of Performing Rights Organisations (PROs) and the various types of Publishers that play a pivotal role in collecting royalties for artists. Issac demystifies the concept of music publishers and their pivotal role in the royalty collection process. From major publishing companies to smalle...
Jul 25, 2023•35 min•Season 1Ep. 7
---- INSIDE THIS VIDEO ----- Today we're talking All About YOUTUBE. Ayaz had the pleasure of sitting down with Sunjay Kohli, a renowned YouTube marketing expert and focused on harnessing the power of YouTube's monetization features to effectively grow your artist career. Sunjay has worked with major players like BMG Records, Warner Music, and Ticketmaster plus is the founder of AAA Pass. One of the key strategies he emphasized was the power of cross-channel promotion and whether you should colla...
Jul 24, 2023•37 min
In this episode All About Managers , we sit down with Ross Wilson, a highly respected music manager with an impressive roster of artists, including Shae's Universe, Jamal Woon, Shadez The Misfit, and Sean Hamilton. Join us as we dive deep into Ross's insights on artist management, including the importance of coachability and communication in the artist-manager relationship. Ross also shares his thoughts on the evolving role of music managers in the industry, arguing that artists need CEOs instea...
Jun 26, 2023•38 min•Season 1Ep. 5
Welcome to our latest podcast episode, All About Newsletters where we dive into the world of email marketing for musicians. Our special guest, Big Shot Beats, shares his insights and tips on how new artists can get started with their own newsletter and earn money through email marketing for musicians. In this conversation, we focus on the importance of building a community of superfans through email marketing for musicians. Big Shot Beats shares his experience on how he uses email marketing to s...
Jun 13, 2023•37 min
---- INSIDE THIS VIDEO ----- Prepare to embark on a thrilling journey as we dive deep into the world of music label song release strategies with the incredible @AmberHorsburgh1 . In this inspiring episode, Amber the former Senior Vice President of Strategy at Downtown Records, Atlantic Records, and MTV, uncovers the enigmatic secrets behind successful label release strategies in 2023. Brace yourself as she unveils a meticulously crafted blueprint called the PRAISEU Method that tackles the 7 cruc...
May 29, 2023•36 min•Season 1Ep. 3
All About Ads
May 16, 2023•42 min•Season 1Ep. 2
Welcome to this exciting debut episode to kick off the All About The Music Industry interview series. Each episode showcases Ayaz speaking with an expert in their field from Artist Managers, Music Lawyers and Record Label Owners. If you've ever YouTubed searched "music marketing" you'll know Brandman Sean as one of the OGs of the game who has worke with some of the biggest names in the industry including Macy Gray, 24KGoldn, Trap Beckham, Nic D and many more. Plus, through the Brandman Network a...
May 01, 2023•35 min•Season 1Ep. 1
Having a chance to get your song on Spotify playlists in 2023 can be a game-changer for your career. Spotify playlists have become the go-to place for music discovery, with millions of users worldwide tuning in to curated playlists every day. In this video, I'll go through some tips and strategies to use Playlist Supply to get on Spotify playlists in 2023 and increase your chances of getting noticed by fans and industry professionals. Try Playlist Supply: https://playlistsupply.com/ Submit Your ...
Mar 22, 2023•7 min
Releasing a song per month can be tricky without taking the time to plan your entire year at once! Focus on spending dedicated weeks building HYPE to Song A and TRAFFIC to Song A. Then wrap up the campaign and start the next cycle of build HYPE for Song B and so on...
Feb 06, 2023•5 min
To be honest with you, I've made ALL these mistakes before! But I've learnt the best way to release music is with CONTENT. 💚 Want To Build More Superfans in 2023?? Download my Ebook Two Two Types Of Fans 👉🏾 https://www.allabouthelping.co.uk/two-types-of-fans-ebook 📈 Struggle to run ads to push your song on Spotify or YouTube? Get started with the Advertising Accelerator 👉🏾 https://www.allabouthelping.co.uk/advertising-accelerator...
Jan 27, 2023•4 min
What happens after artists get to 100 thousand plays? If you're expecting booking agents, brand sponsorships and collab opportunities after you 💚 Want To Build More Superfans in 2023?? Download my Ebook Two Two Types Of Fans 👉🏾 https://www.allabouthelping.co.uk/two-types-of-fans-ebook 📈 Struggle to run ads to push your song on Spotify or YouTube? Get started with the Advertising Accelerator 👉🏾 https://www.allabouthelping.co.uk/advertising-accelerator...
Jan 25, 2023•8 min
ChatGPT is a powerful language model that can help musicians with a variety of tasks such as songwriting, press release writing and more! Here are 5 easy but powerful ways to use Chat GPT for music artists: 1) Write A Press Release 2) Write Song Lyrics 3) Write an Instagram Bio 4) Write an EPK Artist Bio 5) Find TikTok ideas that could get 1 million plays Try it yourself at https://chat.openai.com/chat
Jan 12, 2023•9 min
Out Now on Amazon: Two Types Of Fans by Ayaz Aftab Hussain https://amzn.eu/d/7c7oHM2 Do you need a music manager? Not all artists benefit from having an artist manager decide the direction of their career. One of my biggest music manager tips before you hire somebody to take 15% of your music income is to stop and PRIORITISE your activities. Focus on creating content that attracts industry eyeballs instead of waiting for an artist manager to bring you opportunities you couldn't attract yourself....
Jan 05, 2023•5 min
In this video, I'll break down the best time to release music in December 2022. I'll share the 6 WORST days to promote a single between now and the end of January 2023. 1. Boxing Day 2. New Year's Eve 3. ??? 4. ??? 5. ??? 6. ??? Have you ever released music on one of these days before?
Dec 08, 2022•5 min
If you've ever dreamt of performing on the stage of a venue or festival you used to attend in your childhood, this is my method for Headlining In Your Hometown. By focusing on creating a social media feed full of videos of you performing, you begin to improve your craft and manifest bigger venue opportunities who get used to seeing you play live. After building up the confidence, more and more high-profile gigs will start to come your way.
Oct 12, 2022•9 min
Here are 4 truths that every successful artist learnt the hard way! If you want to know how to get 10,000 plays on Spotify, it all starts with the right mindset and work ethic. From running campaigns for rappers, producers and singers over the last 5 years, I learnt how to accelerate past 10,000 streams per song and chase bigger milestones of plays. YOUR CAMPAIGN WILL NOT WORK UNLESS YOU DO. Expecting plays from the algorithm in 2022 simply won't happen. Which of these insider truths hit home mo...
Oct 10, 2022•8 min
This is the story of how my Soundcloud account got deleted... but then my next mixtape got my first 100K plays. It sounds crazy but reaching your first 100000 plays isn't impossible. It takes a unified strategy of targeting both musicians and fans together in unison. This is NOT a video teaching you how to get 100K plays with Facebook Ads, "consistency", trend chasing or any other hack tactics. For 7 years I was doing the worst possible steps to promote a mix on Soundcloud. The truth is that I g...
Oct 03, 2022•5 min
Once you figure out how to grow from 0 to 1000 fans, the next journey for your second 1,000 fans In 90 days gets a bit easier. I’ve done the struggle and worked out how to go from 0 to 1000 fans 4 times in my life as I transitioned from a blog to a magazine, to a record label and then personal brand with a social media coaching business. The answer to grow your fanbase isnt “post more content” or “be consistent”. The truth is much easier to take on. To grow by 1000 new fans you need to live by 5...
Oct 02, 2022•6 min
If you feel like musicians can’t reveal too much before releasing a song then keep watching. During the life cycle of creating the record, there are plenty of opportunities to create content ideas for musicians. Forget what you THINK you know about marketing your music before you release a song and follow this simple 4 step model that can transform the way that musicians should post on Instagram and TikTok. 1) PLAY some music and create content during your jam sessions. 2) PERFECT the half finis...
Jun 07, 2022•6 min
In this episode of the Becoming Worldwide Podcast, the host Anwill Martinez asked me how to blow up as a rapper on TikTok. In these best 15minutes from the episode, I wanted to share a few different ways to blow up as a rapper 2022 by using TikTok to find your audience, promoting a single and creating content. This is my take on how to blow up as a rapper 2022, so I hope this interview clip serves you well. The biggest lesson I shared around how to blow up as a rapper on TikTok is DECIDING you w...
May 28, 2022•15 min
I bet every musician in the world has once asked "how often should you release singles?" to their manager or an industry label executive. The truth is every single release strategy has it's positives and negatives. By asking how often should artists release music, you're asking for someone else's subjective view instead of resting your own experiments on how to release a song. You can choose weekly, fortnightly, monthly or even a 6 week spread. Personally, I've been working on a model to share s...
May 23, 2022•7 min
Figuring out how to market your music in 2022 and determine the best way to promote a single can be tough. As independent artists, you need a strategy to promote a single before release and planning a social media calendar is by far the best way to market your music in 2022. How To Promote A Single Before Release: 1) Announcement Post 2) Audio Teaser 3) Concept Explanation 4) IG Live Release Party 5) Out Now post 6) Start A Trend By making these 6 posts, you begin to build the framework of how t...
May 16, 2022•7 min
If you struggle setting up Facebook ads for music artists, you're not alone. Last year I spent £125K on Instagram Ads for musicians and over hundreds of hours I kept researching how to run Facebook Ads for music streams on Spotify, Apple Music and YouTube. What I discovered were 4 key themes that gave clarity how you can use Facebook ads and Instagram ads to promote your music. If you start with these fundamental steps to setup Instagram Ads for music, it's easy. to nail these areas: 1) Budget 2...
May 10, 2022•5 min
It's tough to find content ideas for musicians when you don't know what to post on Instagram. A lot of introverted artists panic when they have no music to release and stay silent with the excuse "I don't know what to post on Instagram". This is a formula I recommend to generate unlimited content ideas for rappers and music producers to make a plan for what to post on Instagram as an artist. 00:00 Intro 00:45 All About Helping Update 01:35 The M-S-C-W Formula 03:13 Content You MUST Capture 04:42...
May 07, 2022•6 min
No other music marketer would DARE tell you these secrets about how the Instagram Algorithm works! First of all, we have to take ACCOUNTABILITY for our actions and raise the excitement levels in our content. Once you understand the algorithm is a COMPETITION between 2 posts, you begin to raise your standards. Let's talk about REACH, FREQUENCY and VIDEO performance in this clip together!
Jan 23, 2022•11 min
Welcome to the first ever episode of #AskAyazHow ! What you are about to hear are some snippets of one to one artist consultations that I offer rising rappers and singers to dive into ONE burning question that can create transformative results for their music career. In this debut episode, 4 wildly different artists were at various stages of growing a fanbase with the intention to promote future music. Hope this advice helps you become unstuck and push towards your dream release campaign....
Jan 16, 2022•9 min
