To start the year working towards your GOALS of a full-time music career, you'll need to pick between: FAME FULFILLMENT FINANCIAL STABILITY In this episode, we dive into the choices you need to make to explode your music career in 2022.
August 2014. The year my Soundcloud got deleted. 🤬 I had to rebirth my fanbase from zero as a DJ. I lost 10K followers overnight, a couple hundred thousand plays and 6 years worth of mixes. Take a guess how long it took to grow back? On last month’s interview with @copypaste_radio I shared my secrets how to define a CONTENT STRATEGY for remix producers to quickly scale your fanbase. This are the BEST moments from that conversation.......
Happy New Year! For the first episode of 2022, I wanted to focus on 3 productivity apps that really helped me find balance over the holidays. By removing the distractions of scrolling on social media, you can get hyper focused on DEEP WORK. 1) Enabling Screen Time Limits on social media apps TikTok, Instagram, Twitter, Facebook. Give yourself just 1 hour per day to scroll OR limit your mini-breaks into 15min chunks only. 2) The Five Minute Journal - this video isn't sponsored by them, I just wan...
I want to share a method to help you overcome the pressure of creating content and commit to 1 post everyday as a musician. There's a lot of debate "should you post everyday on Instagram" or "how often should I post on Instagram?" and the decision is up to you if you want to GROW or stay where you are. This video is sponsored by the good people at DistroKid. Get a discounted signup by using the link https://distrokid.com/vip/allabouthelping If you want to post everyday as a musician, follow this...
There are some very common mistakes musicians make when trying to promote a single or announce an album campaign. Having done consultations with dozens of artists on their social media strategy, one of the most common music industry mistakes is caused by the lack of music motivation mindset. If you look at the artists who have been dropped from labels or never reached their potential, you might wonder why musicians fail? In my opinion, the 6 biggest mistakes musicians make typically boil down to...
Release 22 Songs In 2022!! (How to Market Your Music into 2022) This video is sponsored by the good people at DistroKid. Get a discounted signup by using the link www.distrokid.com/vip/allabouthelping Discover more about Splits by DistroKid here: https://distrokid.com/teams Is it possible to put out multiple singles, an EP plus an album in 1 year? Let's game plan for next year by breaking down a month by month schedule how to promote your music in 2022. If we start working on a plan to 20X our m...
Imagine what would happen if radio DJ's and Twitch streamers STOPPED PROMOTING radio content on Instagram Stories and instead tried some of these radio show content ideas? What if they started EXPLAINING WHY it's worth listening to their live radio content! If you're wondering how to make a successful radio show, this is the fundamental step to get the audience INVOLVED in the show itself with some interactive radio show segment ideas. What radio show content ideas do you have? Will you give per...
There are a lot of different ways to money as a music producer in 2021.... BUT most artists automatically think about getting FAMOUS and creating a desire for touring and attracting millions of streams. In this video, I'm going to show you 3 ways to make money by building a weekly schedule for: 1) Leasing Beats (Mondays and Wednesdays) 2) Creating Beat Placements (Thursdays and Fridays) 3) Producing your own Original Music (Saturdays and Sundays) (Tuesday is an admin day to work on your half fin...
Stop falling into the trap of promoting your own music and discover 4 easy content ideas for artists in this video. Almost all successful artists have defined their content pillars for social media and stick to similar categories of Fashion / Beauty / Entertainment / Sports outside their music promotion. If you're stuck wondering what successful artists or musicians should post on social media then you are waiting for content to happen instead of creating content with a plan. My favourite conten...
If I Managed An Artist's Weekly Single, I'd give them the best music marketing ideas to define 7 days of posts for their social media channels. If you're wondering how to promote a single in 2021, then try this one week music marketing plan. This video is sponsored by the kind folks at DistroKid. For being part of the All About Helping family, you can earn a 7% discount on your first year’s membership with DistroKid by signing up at http://distrokid.com/vip/allabouthelping The best way to promot...
How To Stay Motivated In Your Music Career If you want to call this a musician motivational video go ahead, for me it's my truth. This is what drives me everyday to NEVER GIVE UP and avoid taking my foot off the gas. The secret sauce how to stay motivated as a rapper or music producer is to STOP looking at Likes, Views, Followers and keep create dope content! If you're prepared to make your best music for 3, 9 or even 13 years then these milestones of 10K followers or 100K streams becomes an EVE...
HUGE thanks to Sonya Barlow for inviting me as a guest onto her BBC Asian Network show 'The Everyday Hustle'. We spoke about how I started the All About Helping social media marketing agency and touched on some of my best music marketing strategies for 2021. Whether you want to grow a personal brand on Instagram, Twitter, Youtube or TikTok, the social media music marketing strategies always relate to CONTENT. Sonya quizzed me on my definition of Content and which free music marketing strategies ...
As a rapper or singer, have you ever considered the song a week challenge like Russ or done something lowkey as an Instagram-only to release weekly freestyles? Sharing a rap freestyle, acoustic cover or song a week can be a powerful to get your audience hyped to hear new original music from you in the future. Don't miss this video as I am giving away my own song a week challenge strategy to release weekly freestyles that I apply to music marketing advice videos and Instagram Reels, IGTV and feed...
Do you struggle with music marketing strategies with content ideas for musicians? A lot of artists find it impossible to figure out what musicians should post on Instagram but these 2 methods are unbelievably simple. The secret to creating content ideas for musicians is to film EVERYDAY whether you're playing new creative ideas / pitching to radio stations and blogs or promoting a new release. Instead of worrying, what should musicians post about, it's easy....fans care more about YOU that the p...
One Way To 10X Your Likes And Comments The #1 move that taught me how to get better engagement on Instagram was the moment I figured out what musicians like you need to put in your Instagram captions. By learning how to write great Instagram captions, I changed my business from EDUCATION to INSPIRATION and realised how to write better Instagram captions with EMOTION. Think about your birthday or a celebration, you put a lot of thought into what to put in your Instagram captions, it's probably yo...
I didn't have to "imagine" what it takes to build a fanbase from scratch, it for real happened to me FOUR TIMES. Life changes and you grow from experiences so that if you start from zero fans knowing what you know now, how would you build a fanbase for your music? Before you worry how to build a fanbase as an artist.... would it be better to take ACTION and start showing your community love and rewarding their attention? I want to share with you four ways that I would implement to build a fanbas...
Before I break down my formula for hashtag research and picking the best hashtags for your posts; I want you to listen.... Having an Instagram Hashtag Stragegy for certain posts is essential but DON'T spam these hashtags onto everything. I want you to have different lists for covers, freestyles, educational tutorials and DON'T use them when marketing your single / artwork / photoshoots. My Instagram Hashtag Strategy for rappers, producers, singers and DJs is simple. 10 x hashtags Less than 100K ...
For years, I shared videos that were too long and didn't drive enough watch time! B-O-R-I-N-G. Then I realised that SHORTER videos work better because excitement spreads attention! Using this concept, I found the best way to promote your music video on Youtube is NOT to post the whole thing, but in fact promoting your music video by cutting it into chunks! So now I want to help you design a strategy to get more views on music videos! And even question if you even need music video promotion in 20...
What To Post On Instagram As A Musician Taken from an Instagram Live with Charley Jai htps://instagram.com/charleyjaiuk we wanted to focus on what to post on instagram as a rapper, beauty influencer, trainer podcaster, Dragonball Z lover and more. As we break down what to post on Instagram as an artist, I wanted to share some tips about selfless content, giving value to the audience and my number one feature on Instagram to use immediately! Too many opinions out there on what to post as a musici...
How many of you guys have thought about releasing 1 song per week by following the Russ marketing strategy? You might even be tempted to commit to a certain day of the week or even try a 30 day beat a day challenge..... But the major mistakes that artists make when adapting the Russ strategy are a lack of preparation in graphic assets and giving up based on vanity metrics and audience interaction. In this episode, let's discuss success tips to implement a song a week release strategy and how to ...
If you're trying to target EVERYBODY you'll probably reach NOBODY. When marketing your music, you need to have a specific idea of who you are talking to and why they should connect with the content. In this clip, I'll share some ideas from my upcoming ebook The 3Cs: Content, Captions, Confidence and break down the TWO types of fans X's (other artists) and O's (fans of your music) plus their various segments.
Two of the most stressful periods for a musician's journey seem to fall into the buckets of Anxiety before a song release date and the Burnout once the record is available to listen to. In this deeply personal episode, I want to share some of the Coping Mechanism I've used over the years to address the triggers of anxiety BEFORE it leads to a burnout. However, this is only MY perspective, if you do feel you need to ask for professional mental health advice, please reach out to a counsellor, ther...
How did you jump into the new year? Are you focused on goal setting and figuring out new ways to make money from music 2021? Or have you set abstract targets for yourself to reach 10,000 followers and get a blue tick verification badge? In this video, I want to show you 3 different ways to make money singing online as a side hustle income on top of your 9-5. The aim is to: 1) make money singing music by increasing your level of monthly streams 2) get paid for songwriting and make money singing f...
Friday, 18th December, 2020. 🗓 I bet you can’t WAIT to be off for the holidays from work / university?? Are you planning to CHILL and watch shitty Christmas movies🎅🏻 If you’re HUNGRY for success then the next 14 Days should be your game planning time into 2021!! 📝 In this episode, I'm sharing a 5 STEP RELEASE CALENDAR to mark out your next SIX MONTHS of singles!! Planning in the next 2 weeks can springboard you into success from 1st Jan 2021. You don't want to be the impulsive artist who get...
What do musicians REALLY know about Facebook and Instagram Advertising? From experience, a lot of managers and artists just want Plays; no matter where in the world they come from. Please, stop throwing money down the drain with bad Facebook Ads and let's breakdown some fundamentals that will help answer the entry stage questions about Facebook Ads for Music Artists!
Last week, a singer gave me an excuse I'd never heard before WHY they couldn't create content as a musician. "I'm an introvert, all I do is sit in my studio making beats all day". After explaining how being alone is the perfect situation for filming and editing I thought about 6 different ways that both Extroverts and Introverts can succeed by breaking down how to create content as an artist. Most artists get trapped in a few key problems when figuring out content ideas for musicians, so here is...
Finding a music manager who understands you can be tough. You might be wondering do I need a music manager when I can do most things myself! In this video I wanted to share some music manager tips and breakdown the musician vs music manager debate into who works harder!! Being an Artist manager can be tough because you need to have a good balance of understanding the music industry from contracts, labels, publishing, radio, streaming and appreciating the creativity of your musician. So in this v...
How To Promote A Single In 24 Hours!! Have you ever woken up on release day and wanted to start marketing music after release but you had absolutely no clue where to start? Did you think about an announcement post in the evening or google 'how to promote new music video'? In this video I want to give you a gameplan how to promote a single in 24 hours from midnight to midnight the next day what to do at certain times of the day! We'll cover 14 different steps for how to create a music marketing p...
Music Marketing Mistakes That NOBODY Teaches You Nowhere throughout the process of learning to play an instrument or music lessons at school does anybody ever teach you how to market your music. It drives me crazy how many music marketing mistakes artists make because they don't understand how to promote a single or plan a release because of all the lies that ego has taught other artists. The four biggest music marketing mistakes that I see are: Quality of Music Equals New Fans Quality of Music ...
Promoting a new release is all about driving maximum AWARENESS before the song comes out. When you don't grab people's attention in the pre-release phase, anything you do on release day makes driving TRAFFIC to your new music even harder. If you feel confused what to do before you release a song or how to announce a single there are some big DON'Ts that I've shared in this video so make sure you stay til the very end for the full checklist! To make your Pre-Marketing journey easier, I've made a ...
