All About Helping Musicians Podcast - podcast cover

All About Helping Musicians Podcast

Ayaz Aftab Hussainallabouthelping.co.uk
Hey, it's your social media coach Ayaz Aftab Hussain. If you’re an artist who isn’t using the power of organic storytelling, you’re missing out on a golden opportunity for growing your fanbase, scaling your streams, and boosting your income. Each week, I interview some of the top minds in the music industry—marketers, CEOs, and record label executives—to break down complex topics like Sync, Royalties, PR, and Ads. These are the strategies that will make or break your career.
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Episodes

Rap Juggernaut: Why Don't Artists WANT To Understand the Data? It’s Costing Them.

In this episode, I sat down with Rap Juggernais ut ‪@rapjuggernaut‬ music marketing strategist and host of The Cheat Code and Uncut Game Podcast—to break down the infrastructure artists need to truly scale their music careers.We go deep into how to properly tag and optimize your song metadata, claim your artist profiles across platforms, and set up SEO-friendly systems that make your music discoverable long after release day. This isn’t about chasing trends—it’s about building a digital foundati...

May 15, 202558 min

Ryan Schmidt (Expert Music Lawyer): "Splits vs. Points—Not Knowing the Difference Could Cost You!"

In this episode, I sat down with Ryan Schmidt—a respected music lawyer and singer/songwriter—to break down the legal side of the music business that most artists avoid until it’s too late.We’re talking mechanical royalties, publishing splits, and what really goes down in disputes between independent artists and major labels. Ryan’s been in the trenches, protecting artists’ rights, and he’s not here to sugarcoat anything.If you don’t understand how your royalties are calculated, who’s entitled to...

May 04, 202544 min

Cracka Lack: "No Excuses—If You’re an Artist, Social Media is Non-Negotiable"

In this episode, I sat down with ‪@CrackaLackTV‬, a music executive, social media maverick, powerhouse videographer, and owner of Crackhouse Studios to uncover the real difference between artists who grow a brand on social media and artists who get ignored. We’re talking All About Social Media from content pillars, personal branding, and the exact moves he used to turn his music hustle into a business empire. Cracka Lack breaks down how he built a career by mastering social media storytelling ab...

May 02, 202549 minSeason 4Ep. 31

Bouncer "We Hit 100,000 Monthly Listeners in 3 Songs, (With No Ads)"

For the season 3 finale, sat down with @bouncerplaydirty multi-platinum artist manager and expert in artist development, to learn the exact strategies he’s using to break artists on TikTok and YouTube. From his 3-song strategy to scaling from 500 plays to 100,000 Monthly Listeners in just 90 days, this episode is packed with game-changing advice. We also dive into the power of A.I. marketing and how Bouncer’s custom-built software is reshaping how artists grow and monetize their music. Connect w...

Jan 06, 202538 minSeason 3Ep. 30

Playlist Supply Founder: "Streams are just the start—Booking Agent IO puts you in front of fans"

In this double edged episode, I sat down with Benji Stein an ex-artist manager and co-founder of Playlist Supply and Booking Agent IO to uncover how musicians can turn playlist streams into real-world opportunities and actual gig income. We talked about how Playlist Supply makes discoverability easier than ever by helping artists find the right playlists to grow their audience. But streams aren’t enough—you need to take it a step further. That’s where Booking Agent IO comes in, connecting artist...

Jan 06, 202540 minSeason 3Ep. 29

Help Musicians: How To Apply For Music Funding & Actually Get It!

In this episode, I sit down with Clara Cullen, Service Delivery Manager at Help Musicians—a charity dedicated to empowering artists by providing essential music funding for EPs, tours, and groundbreaking creative projects. Clara shares invaluable insights into what separates successful funding applications from those that fall short and reveals the common traps that prevent many artists from unlocking the financial support they need. We uncover the strategies behind crafting a standout music fun...

Jan 06, 202533 minSeason 3Ep. 28

Expert Music Lawyer: "A Lot Of Artists REGRET NOT Checking Their Contracts Before Signing Deals"

I chopped it up with music lawyer and hip-hop artist Nick Eziefula, whose unique perspective bridges the worlds of artist development and legal strategy. Nick has an incredible grasp of how music law shapes musician's careers—whether it’s brokering deals, safeguarding your rights, or navigating complex negotiations. His insights are a game-changer for any artist serious about their future. We dive deep into the grey areas often overlooked by creators: the fine print in contracts, the pitfalls of...

Jan 06, 202546 min

Nick Sadler: Before You Start Your Own Record Label, Here's What You Need To Know!

In this episode, I sit down with Nick Sadler, author of The Label Machine and a leading music business coach, to uncover the blueprint for setting up your own record label. If you’re serious about taking control of your music career, this conversation is a must-watch. Nick breaks down the three critical pillars for building a successful label—Business, Branding, and Distribution. We explore how to structure a label effectively, develop a brand that resonates with your audience, and navigate the ...

Jan 06, 202538 min

Wendy Day: "Most artists NEVER recoup back on their record deal advance!"

In this powerhouse episode, I sit down with the legendary Wendy Day—a hip-hop consultant and industry trailblazer who has brokered record label deals for icons like Cash Money Records, Master P, Eminem, Twista, and countless others. Wendy has spent decades helping artists dodge predatory label contracts and take control of their earning potential, making her one of the most respected voices in music business strategy. We unpack the common traps hidden in record label deals, why so many artists l...

Nov 24, 202454 minSeason 3Ep. 26

Fanbase Growth Coach: "My F.A.S.T Method to Build A Music Fanbase!":

In this must-watch episode, I sit down with Kareem Guy, aka Keyz To The Game, a powerhouse in fanbase growth strategy, here to share the exact tactics he uses to turn casual listeners into devoted, paying fans. Kareem’s F.A.S.T. Method (Find, Attract, Switch, Train) is a proven framework that cuts through the noise, showing you how to attract the right fans, build a loyal community, and strategically train them to invest in your music. This isn’t just theory—these are battle-tested strategies th...

Nov 23, 202456 minSeason 3Ep. 24

Expert Music Distributor: "Your Royalties Are Being STOLEN From You!"

In this episode, I’m joined by Ryan Glover—a powerhouse in music distribution who oversees the catalogues of hundreds of artists across Spotify, Apple Music, and beyond. With deep expertise in royalty revenue collection, publishing administration, and editorial playlist pitching, Ryan reveals exactly what a top-tier distributor should deliver for you. We examine the crucial differences between percentage-based equity and fixed-fee structures, while also uncovering the hidden fees that may be cut...

Oct 31, 202439 minSeason 3Ep. 23

Jazz Jackson: Releasing A Song Rollout With A 360 Digital Marketing Strategy

In this episode, I’m joined by Jazz Jackson, founder of Unearthly Studios and a powerhouse digital strategist at the front lines of the music industry. With expertise spanning influencer campaigns, fan street teams, artist management, and high-impact digital strategy, Jazz breaks down the game-changing moves every serious artist needs to know.Jazz uncovers the power of mailing lists to build real connections with fans, the urgency of SMS marketing to reach your core supporters directly, and how ...

Oct 31, 202446 minSeason 3Ep. 22

Mag Rodriguez: Why Aren't Artists Selling Their Number One Product...Their Music?

Mag Rodriguez, CEO of EVEN, is reshaping how artists make money with a direct to fan strategy that puts the power back into your art. In this conversation, he breaks down how EVEN’s Pay What You Want model empowers you to sell directly to fans, allowing you to pocket more revenue while building an unbreakable bond with your audience. If you’re not already thinking this way, you’re leaving thousands of £ on the table. EVEN isn’t just a platform—it’s a movement that rewards your fans with exclusiv...

Oct 31, 202443 minSeason 3Ep. 21

Music Industry Mentor: "Your Social Media Audience Is Your LEVERAGE!"

Ex-artist manager and award winning music coach Atlanta Cobb opens up with Ayaz about the difference between their social media teaching methods and the difference between mentoring and coaching. We deep-dived into social media and how Atlanta built her TikTok 70K+ loyal follower community and created her Platinum Artists coaching programme. Connect with Atlanta: https://instagram.com/musicindustrymentor https://www.tiktok.com/@musicindustrymentor -- DOWNLOADS & COACHING -- Access my FREE 6 ...

May 17, 202452 minSeason 2Ep. 20

CEO of Un:hurd Playlist App Warns Artists: "Don't RELY On Spotify Editorial Playlists TOO MUCH!"

Alex Brees is the Founder and CEO of un:hurd, a music-tech platform that uses data and predictive technology to help artists find their most valuable audiences and Spotify playlists. un:hurd has now worked with over 50,000 artists from 129 countries, from global superstars through to talented artists releasing their first track, helping them to rank on Spotify editorial playlists and Spotify third party playlists. --SPONSOR MESAGE -- Switch to DistroKid and unlock a 7% discount! 👉🏾https://www....

Apr 15, 202434 min

Head Of Sync: “This Is How To Make A SALARY From Sync Deals”

Jessica Vaughn is a powerhouse music executive and singer/songwriter who spearheads the Sync team at Venice Music and runs her own label Head B*tch Music. Launching the Venice Music sync offering from the ground up, Jessica has landed placements in Netflix, MTV, Disney+, Xbox, Fortnite, NBA 2K, and more! In this insightful conversation, we're talking All About Sync Deals with Jessica to educate my limited understanding about how to start sync licensing music and the earnings that are possible wh...

Apr 12, 202433 min

Tietta Reveals 3 KEY HABITS LaRussell Does When Filming A Content Day!

Tietta's work as a social media strategist and cinematographer for LaRussell is rewriting the content model that rappers follow. On a recent podcast LaRussell referred to her as the "backbone" of his business as she grew his social media following from humble beginnings to over 1.8+ Million followers and subscribers across all platforms. In this conversation we're drilling down into life behind the scenes planning all the content for LaRussell from coordinating the shoots, scouting locations, co...

Mar 21, 202426 min

Curtiss King OPENS UP on Spotify's Piracy Past and Reinventing The Album Rollout

Forget what you think you know about Spotify, you’re going to be shocked by this conversation all about streaming with Curtiss King. We're back again for Season 2 Episode 2 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Curtiss King's channel: https://www.youtube.com/@UCACvpWNREiN... Curtiss King, an esteemed Independent Music Producer, Rapper, and Author, is a guiding light for over 200K DIY recordin...

Mar 14, 202451 min

Adam Ivy: Asking Your Fans To SPEND MONEY... Will SAVE Your Music Career!!

I know you’re going to love this conversation all about monetising your music fanbase with Adam Ivy. Please join me for Season 2 Episode 1 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Adam Ivy's channel: https://www.youtube.com/adamivy Meet Adam Ivy, a visionary music marketer and music producer who has taught over 2,400 indie artists worldwide and worked with big names like G-Eazy, ModSun, and Kevi...

Mar 07, 202443 minSeason 2Ep. 1

I HATED Pre Save Campaigns... Until I Discovered This Website!

Until I met the Symphony team, there were THREE reasons why I hated Pre Save campaigns and didn't recommend them for my clients. But... there were a few features that Symphony OS shared with me that changed my mind! Sign up for Symphony OS:https://www.symphonyos.co/?via=allabouthelping

Feb 12, 202412 min

DON’T Do This...If You’re SCARED To Make Content On Social Media

If you're an artist who has ever promised to make content on holiday out of the FEAR of being vulnerable... sorry you find this TRIGGERING. Download the Your First 10K Streams Course for £50: https://www.allabouthelping.co.uk/your-first-10k-streams-course-overview

Feb 11, 20249 min

4 SECRETS To Pre-Promote A Song Even If You Dont Have A Release Date

Before you even announce the release date of your song, there’s a 4 step framework you can use to pre-promote to your fans. Even if you DONT KNOW your release date, you can build hype long before you need to promote the product. I used it for myself as a DJ to promote my mixtapes, for the launch campaign of my book and for my clients as a social media strategist. It's called The 4Ps. Let me break it down for you!

Nov 13, 202311 min

The Ultimate Mindset Shift That Makes Fans WANT To Listen To Your Music

In this episode, I’m sharing how the DNA of a song, can impact thousands of listeners. So rather than spending hours focusing on promoting the song, you just need to tap into the emotion makes fans WANT to listen to your music. ---- NEED A CONTENT PLAN FOR YOUR FIRST 100K SPOTIFY STREAMS? ----- Get instant access to the Your First 100K Streams Strategy here: https://www.allabouthelping.co.uk/your-first-100k-streams-strategy ---- STRUGGLING TO FIND YOUR FIRST 1,000 SUPERFANS? Grab a copy of this ...

Nov 04, 202313 min

Why Full-Time Musicians End Up BROKE

In this episode of the All About Helping Podcast, I explain how my 7 income streams as a musician and show you how "full time artists" choose a path that keeps that broke. The road to developing the 2.0 version of your artist self will never be smooth.. You will have to make sacrifices, endure moments of pain and face your fears. If you’ve ever wanted to make money as a musician, singer or rapper, then you’ll want to check out this episode. Intro 00:00 7 Income Streams 02:21 Gig Bookings 03:53 S...

Nov 01, 202323 min

Anti.Prophet Unmasks What Artists Should Post On Social Media When Starting Out | Episode 10

Welcome to the grand finale of the All About Helping Podcast Season One! Today, we're diving deep into the world of content creation with the mysterious Anti Prophet, a masked content creator has been making polarising waves across Instagram, TikTok, and YouTube. In this episode, we'll pull back the curtain on Anti Prophet's creative process from the art of hashtag research and scriptwriting to the intricacies of filming and editing. We'll explore the nuts and bolts of their content creation jou...

Sep 05, 202328 minSeason 1Ep. 10
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