In this episode, I sat down with Rap Juggernais ut @rapjuggernaut music marketing strategist and host of The Cheat Code and Uncut Game Podcast—to break down the infrastructure artists need to truly scale their music careers.We go deep into how to properly tag and optimize your song metadata, claim your artist profiles across platforms, and set up SEO-friendly systems that make your music discoverable long after release day. This isn’t about chasing trends—it’s about building a digital foundati...
May 15, 2025•58 min
In this episode, I sat down with Ryan Schmidt—a respected music lawyer and singer/songwriter—to break down the legal side of the music business that most artists avoid until it’s too late.We’re talking mechanical royalties, publishing splits, and what really goes down in disputes between independent artists and major labels. Ryan’s been in the trenches, protecting artists’ rights, and he’s not here to sugarcoat anything.If you don’t understand how your royalties are calculated, who’s entitled to...
May 04, 2025•44 min
In this episode, I sat down with @CrackaLackTV, a music executive, social media maverick, powerhouse videographer, and owner of Crackhouse Studios to uncover the real difference between artists who grow a brand on social media and artists who get ignored. We’re talking All About Social Media from content pillars, personal branding, and the exact moves he used to turn his music hustle into a business empire. Cracka Lack breaks down how he built a career by mastering social media storytelling ab...
May 02, 2025•49 min•Season 4Ep. 31
For the season 3 finale, sat down with @bouncerplaydirty multi-platinum artist manager and expert in artist development, to learn the exact strategies he’s using to break artists on TikTok and YouTube. From his 3-song strategy to scaling from 500 plays to 100,000 Monthly Listeners in just 90 days, this episode is packed with game-changing advice. We also dive into the power of A.I. marketing and how Bouncer’s custom-built software is reshaping how artists grow and monetize their music. Connect w...
Jan 06, 2025•38 min•Season 3Ep. 30
In this double edged episode, I sat down with Benji Stein an ex-artist manager and co-founder of Playlist Supply and Booking Agent IO to uncover how musicians can turn playlist streams into real-world opportunities and actual gig income. We talked about how Playlist Supply makes discoverability easier than ever by helping artists find the right playlists to grow their audience. But streams aren’t enough—you need to take it a step further. That’s where Booking Agent IO comes in, connecting artist...
Jan 06, 2025•40 min•Season 3Ep. 29
In this episode, I sit down with Clara Cullen, Service Delivery Manager at Help Musicians—a charity dedicated to empowering artists by providing essential music funding for EPs, tours, and groundbreaking creative projects. Clara shares invaluable insights into what separates successful funding applications from those that fall short and reveals the common traps that prevent many artists from unlocking the financial support they need. We uncover the strategies behind crafting a standout music fun...
Jan 06, 2025•33 min•Season 3Ep. 28
I chopped it up with music lawyer and hip-hop artist Nick Eziefula, whose unique perspective bridges the worlds of artist development and legal strategy. Nick has an incredible grasp of how music law shapes musician's careers—whether it’s brokering deals, safeguarding your rights, or navigating complex negotiations. His insights are a game-changer for any artist serious about their future. We dive deep into the grey areas often overlooked by creators: the fine print in contracts, the pitfalls of...
Jan 06, 2025•46 min
In this episode, I sit down with Nick Sadler, author of The Label Machine and a leading music business coach, to uncover the blueprint for setting up your own record label. If you’re serious about taking control of your music career, this conversation is a must-watch. Nick breaks down the three critical pillars for building a successful label—Business, Branding, and Distribution. We explore how to structure a label effectively, develop a brand that resonates with your audience, and navigate the ...
Jan 06, 2025•38 min
In this powerhouse episode, I sit down with the legendary Wendy Day—a hip-hop consultant and industry trailblazer who has brokered record label deals for icons like Cash Money Records, Master P, Eminem, Twista, and countless others. Wendy has spent decades helping artists dodge predatory label contracts and take control of their earning potential, making her one of the most respected voices in music business strategy. We unpack the common traps hidden in record label deals, why so many artists l...
Nov 24, 2024•54 min•Season 3Ep. 26
In this must-watch episode, I sit down with Kareem Guy, aka Keyz To The Game, a powerhouse in fanbase growth strategy, here to share the exact tactics he uses to turn casual listeners into devoted, paying fans. Kareem’s F.A.S.T. Method (Find, Attract, Switch, Train) is a proven framework that cuts through the noise, showing you how to attract the right fans, build a loyal community, and strategically train them to invest in your music. This isn’t just theory—these are battle-tested strategies th...
Nov 23, 2024•56 min•Season 3Ep. 24
In this episode, I’m joined by Ryan Glover—a powerhouse in music distribution who oversees the catalogues of hundreds of artists across Spotify, Apple Music, and beyond. With deep expertise in royalty revenue collection, publishing administration, and editorial playlist pitching, Ryan reveals exactly what a top-tier distributor should deliver for you. We examine the crucial differences between percentage-based equity and fixed-fee structures, while also uncovering the hidden fees that may be cut...
Oct 31, 2024•39 min•Season 3Ep. 23
In this episode, I’m joined by Jazz Jackson, founder of Unearthly Studios and a powerhouse digital strategist at the front lines of the music industry. With expertise spanning influencer campaigns, fan street teams, artist management, and high-impact digital strategy, Jazz breaks down the game-changing moves every serious artist needs to know.Jazz uncovers the power of mailing lists to build real connections with fans, the urgency of SMS marketing to reach your core supporters directly, and how ...
Oct 31, 2024•46 min•Season 3Ep. 22
Mag Rodriguez, CEO of EVEN, is reshaping how artists make money with a direct to fan strategy that puts the power back into your art. In this conversation, he breaks down how EVEN’s Pay What You Want model empowers you to sell directly to fans, allowing you to pocket more revenue while building an unbreakable bond with your audience. If you’re not already thinking this way, you’re leaving thousands of £ on the table. EVEN isn’t just a platform—it’s a movement that rewards your fans with exclusiv...
Oct 31, 2024•43 min•Season 3Ep. 21
Ex-artist manager and award winning music coach Atlanta Cobb opens up with Ayaz about the difference between their social media teaching methods and the difference between mentoring and coaching. We deep-dived into social media and how Atlanta built her TikTok 70K+ loyal follower community and created her Platinum Artists coaching programme. Connect with Atlanta: https://instagram.com/musicindustrymentor https://www.tiktok.com/@musicindustrymentor -- DOWNLOADS & COACHING -- Access my FREE 6 ...
May 17, 2024•52 min•Season 2Ep. 20
May 03, 2024•42 min
Alex Brees is the Founder and CEO of un:hurd, a music-tech platform that uses data and predictive technology to help artists find their most valuable audiences and Spotify playlists. un:hurd has now worked with over 50,000 artists from 129 countries, from global superstars through to talented artists releasing their first track, helping them to rank on Spotify editorial playlists and Spotify third party playlists. --SPONSOR MESAGE -- Switch to DistroKid and unlock a 7% discount! 👉🏾https://www....
Apr 15, 2024•34 min
Jessica Vaughn is a powerhouse music executive and singer/songwriter who spearheads the Sync team at Venice Music and runs her own label Head B*tch Music. Launching the Venice Music sync offering from the ground up, Jessica has landed placements in Netflix, MTV, Disney+, Xbox, Fortnite, NBA 2K, and more! In this insightful conversation, we're talking All About Sync Deals with Jessica to educate my limited understanding about how to start sync licensing music and the earnings that are possible wh...
Apr 12, 2024•33 min
Apr 04, 2024•36 min
Tietta's work as a social media strategist and cinematographer for LaRussell is rewriting the content model that rappers follow. On a recent podcast LaRussell referred to her as the "backbone" of his business as she grew his social media following from humble beginnings to over 1.8+ Million followers and subscribers across all platforms. In this conversation we're drilling down into life behind the scenes planning all the content for LaRussell from coordinating the shoots, scouting locations, co...
Mar 21, 2024•26 min
Forget what you think you know about Spotify, you’re going to be shocked by this conversation all about streaming with Curtiss King. We're back again for Season 2 Episode 2 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Curtiss King's channel: https://www.youtube.com/@UCACvpWNREiN... Curtiss King, an esteemed Independent Music Producer, Rapper, and Author, is a guiding light for over 200K DIY recordin...
Mar 14, 2024•51 min
I know you’re going to love this conversation all about monetising your music fanbase with Adam Ivy. Please join me for Season 2 Episode 1 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Adam Ivy's channel: https://www.youtube.com/adamivy Meet Adam Ivy, a visionary music marketer and music producer who has taught over 2,400 indie artists worldwide and worked with big names like G-Eazy, ModSun, and Kevi...
Mar 07, 2024•43 min•Season 2Ep. 1
Hosting my signature Zero To 100K Monthly Streams Masterclass at @pirateofficial lit a fire in the eyes of every artist in the room!
Feb 13, 2024•21 min
Until I met the Symphony team, there were THREE reasons why I hated Pre Save campaigns and didn't recommend them for my clients. But... there were a few features that Symphony OS shared with me that changed my mind! Sign up for Symphony OS:https://www.symphonyos.co/?via=allabouthelping
Feb 12, 2024•12 min
If you're an artist who has ever promised to make content on holiday out of the FEAR of being vulnerable... sorry you find this TRIGGERING. Download the Your First 10K Streams Course for £50: https://www.allabouthelping.co.uk/your-first-10k-streams-course-overview
Feb 11, 2024•9 min
This is the exact journey I take my clients on from ZERO to 100,000 Spotify streams. Stay tuned to break down the EXACT social media content calendar artists need to promote a single.
Nov 20, 2023•16 min
Before you even announce the release date of your song, there’s a 4 step framework you can use to pre-promote to your fans. Even if you DONT KNOW your release date, you can build hype long before you need to promote the product. I used it for myself as a DJ to promote my mixtapes, for the launch campaign of my book and for my clients as a social media strategist. It's called The 4Ps. Let me break it down for you!
Nov 13, 2023•11 min
Some of you might have seen this meme floating around the Internet where Muni Long claims she spends $250,000 creating ONE SONG. Let's break it down...
Nov 08, 2023•8 min
In this episode, I’m sharing how the DNA of a song, can impact thousands of listeners. So rather than spending hours focusing on promoting the song, you just need to tap into the emotion makes fans WANT to listen to your music. ---- NEED A CONTENT PLAN FOR YOUR FIRST 100K SPOTIFY STREAMS? ----- Get instant access to the Your First 100K Streams Strategy here: https://www.allabouthelping.co.uk/your-first-100k-streams-strategy ---- STRUGGLING TO FIND YOUR FIRST 1,000 SUPERFANS? Grab a copy of this ...
Nov 04, 2023•13 min
In this episode of the All About Helping Podcast, I explain how my 7 income streams as a musician and show you how "full time artists" choose a path that keeps that broke. The road to developing the 2.0 version of your artist self will never be smooth.. You will have to make sacrifices, endure moments of pain and face your fears. If you’ve ever wanted to make money as a musician, singer or rapper, then you’ll want to check out this episode. Intro 00:00 7 Income Streams 02:21 Gig Bookings 03:53 S...
Nov 01, 2023•23 min
Welcome to the grand finale of the All About Helping Podcast Season One! Today, we're diving deep into the world of content creation with the mysterious Anti Prophet, a masked content creator has been making polarising waves across Instagram, TikTok, and YouTube. In this episode, we'll pull back the curtain on Anti Prophet's creative process from the art of hashtag research and scriptwriting to the intricacies of filming and editing. We'll explore the nuts and bolts of their content creation jou...
Sep 05, 2023•28 min•Season 1Ep. 10